Awards and recognition

1st Indian Company and 2nd in the world to win the Development
Gateway Award for its trail-blazing e-choupal initiative (2005)

ITC's e-choupal initiative received the Inaugural World Business
Award from UNDP (2004)

In 2006, ITC's e-choupal program won the Stockholm Challenge
Award 2006 in the Economic Development category

Asia's 'Fab 50' and the World's Most Reputable Companies by
Forbes magazine

In 2013, ITC was ranked the third most admired company in India
by Fortune
Predicament of Indian Farmers
Low Risk Appetite
Weak Market
Orientation
Low Investment Low Margins
Low Productivity Low Value Addition
Caught in a vicious
cycle of
underdevelopment
ITC e-choupal
Millennial Venture
38,000 villages, 6500 kiosks & 9 states
Services cum Effective Business Model
Issues :
i. Fragmented farms
ii. Weak institutions
iii. Involvement of intermediaries
iv. Information Asymmetry

Spread of e-choupal
The Tactical
Imperative
Capture of Intra-day Price
shifts
Seasonal price Inflation
Daily price inflation
ITCs distance from Farmer
The Strategic
Imperative
Horizontal spread
Vertical presence
Risk management

Why ITC thought of e-choupal

Supply chain for farmers before
e-choupal Initiative
Farmer
Agri-Input
Companies
Dealer/
Stockiest
Retailer
Agril University,
Met Dept,
Insurance Co.
VLW (of Dept of
Agriculture)
Money
Lender
Pakka Adtiya
(Registered Dealer)
KacchaAdtiya
(Un-Registered Dealer)
Trader
Broker
P
r
o
c
e
s
s
o
r
ITC-IBD
Supply chain for farmers after
e-choupal Initiative
Pricing
Inbound
Logistics
Inspection
Grading
Weighing
and Payment
Hub Logistics
Technological
support
Pricing
Price Benchmarked
e-Choupal Portal Mandi Prices
Sanchalak Activities
Pricing
Inbound
Logistics
Inspection
Grading
Weighing
and Payment
Hub Logistics
Technological
support
Inbound Logistics
ITC Procurement Hub
ITC factories or Warehouse Operations
Proximity of Processing Centres


Pricing
Inbound
Logistics
Inspection
Grading
Weighing
and Payment
Hub Logistics
Technological
support
Inspection and Grading
Laboratory Tests
Incentives to encourage Quality
Pricing
Inbound
Logistics
Inspection
Grading
Weighing
and Payment
Hub Logistics
Technological
support
Weighing and Payment
Electronic Weighbridge
Full - cash Payment
Freight Expenses
Documentation
Samyojaks
Pricing
Inbound
Logistics
Inspection
Grading
Weighing
and Payment
Hub Logistics
Technological
support
Hub Logistics
Storage Hub
Transportation Cost
Risk of Transportation
Pricing
Inbound
Logistics
Inspection
Grading
Weighing
and Payment
Hub Logistics
Technological
support
Technological support
Nodal Platform
Business Function Points
Integrated Business Systems
8 Local Languages
Other e-choupal initiative
Companies using e-choupal network
Win-win for all
Farmer Community
Access to information
Empowered decisions
Improved agriculture
Economic Benefits
Dignity Respected
Knowledge of Goods and Services
Co-opted in Product Design
Promise of a Brighter Future
ITC
Procurement Costs
Direct Interaction
Distribution Channel
Market Intelligence
Commission Agents
(Kachha & Pakka Adatiyas)
Access to Global Markets