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Presented by:

Subodh Adavadkar
Nishant Bhoye
Shashikishor Chavan
Aniket Gaikar
Devendra Ghude
Definition
Concurrent engineering is a dynamic approach to integrated
product development that emphasis on the response to
customer expectations. It embodies team values of
cooperation, trust and sharing, in such a manner that
decisions making is by consensus, involving all perspectives in
parallel, from the beginning of the product lifecycle.
Concurrent engineering methodologies permit the separate
tasks of the product development process to be carried out
simultaneously rather than sequentially. Product design,
testing, manufacturing and process planning through logistics
are done side-by-side and interactively. Potential problems in
fabrication, assembly, support and quality are identified and
resolved early in the design process.
History
History of CE consists of 3 periods-
Historical application of the ideas without recognition of a
formal structure -took place before the Second World War
Second phase, post WW2 through early 1980s, the idea of CE
prevented from being used in the design environment
Early 1980s to present day- characterized by the resurrection
of ideas from the first period along with new tools and
methodology, which were used to adapt to the contemporary
design and development environment

The rise of CE
The concepts fundamental to CE can be traced back when
design, marketing, production and the target customers were
the same person or a very small specialized team
The modern need for CE is the increase of size and complexity
of industry
Factors contributing towards growth of CE
Increased competition
Accelerated development requirements
Increased Quality requirements
Expansion of potential markets
Elements of CE
1. Concept Development
2. Identifying Customer Needs
3. Establishing Product Specifications
4. Concept Selection
5. Product Architecture
6. Design for Manufacturing
7. Effective Prototyping
8. Product Development Economics
Essential Strategic Elements
Formation of multidisciplinary teams.
Maintain communication and coordination across different disciplines and
organizations involved with the product development.
Deployment of TQM methods and principles.
Organization culture towards employees continuous improvement.
Use of systems simulation, rapid prototyping for iterative design.
Integration and application of information systems at every key level of
the organization.
Timely and effective training programs for employees at all levels.
Employee ownership ensures high quality performance.
Modifying practices which are obstacles to early design changes.
Sufficient empowerment of responsibility and authority to address
unprecedented challenges
How to apply Concurrent Engineering


Commitment, Planning & Leadership

Continuous Improvement Process

Communication & Collaboration
Basic Principle of Concurrent
Engineering

Get a strong commitment to from senior management
Establish unified project goals and a clear business mission
Develop a detailed plan early in the process
Continually review your progress and revise your plan
Develop project leaders that have an overall vision of the
project and goals
Analyze your market and know your customers
Suppress individualism and foster a team concept
Basic Principle of Concurrent
Engineering

Establish and cultivate cross-functional integration and
collaboration
Transfer technology between individuals and
departments
Break project into its natural phases
Develop metrics
Set milestones throughout the development process
Collectively work on all parts of project
Reduce costs and time to market
Complete tasks in parallel

Why do companies use Concurrent
Engineering


Competitive Advantage

Increased Performance

Reduced Design & Development Times
How Concurrent Engineering benefits
companies
Faster time to market which results in increased market share.
Lower manufacturing and production costs.
Improved quality of resulting end products.
Increased positioning in a highly competitive world market.
Increased accuracy in predicting and meeting project plans, schedules,
timelines, and budgets.
Increased efficiency and performance.
Higher reliability in the product development process.
Reduced defect rates.
Increased effectiveness in transferring technology.
Increased customer satisfaction.
Ability to execute high level and complex projects while minimizing the
difficulties.
Shorter design and development process with accelerated project
execution.
How Concurrent Engineering benefits
companies
Higher return on investments.
Reduction or elimination of the number of design changes and re-engineering
efforts at later phases i n the development process.
Reduced labor and resource requirements.
Ability to recognize necessary design changes early in the development process.
Increased innovation by having all players participate in the concept development
phase.
Ability to design right the first time out / First time capabilities.
Overlapping capabilities and the ability to work in parallel.
Increased cohesiveness within the firm.
Improved communication between individuals and departments within the firm.
Lower implementation risks.
Faster reaction time in responding to the rapidly changing market.
Lower product and process design and development costs.
Improved inventory control, scheduling and customer relations.

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