Aditya Hingmire

Ena Subba
Shashank Birua
Harshit Kothari

A value proposition describes why a customer should
buy a product or service
Targets a well defined customer segment involving
strategy thinking
Convinces prospective customers how the particular
product or service will add more value to there life
Has carefully crafted marketing message to
Communicates a clear point of
differentiation
Is highly persuasive
Supports lead generation and sales
A reflection of the value a firm offers its customers
Part of a firms business model





Coca Cola
product range in
India
Market Share

THUMSUP

Thums Up is a leading carbonated soft drink and
most trusted brand in India.
Originally introduced in 1977, Thums Up was
acquired by the Coca-Cola Company in 1993.
Thums Up is known for its strong, fizzy taste and
its confident, mature and uniquely masculine
attitude. This brand clearly seeks to separate the
men from the boys. Mostly like by the youngsters
specially boys.
The competitor of the brand on same category is
Pepsi.

COCACOLA


Coca cola is the world's favorite drink. It is
the world's most valuable brand and the most
recognizable word across the world.
Coca-Cola has a truly remarkable heritage.
From a humble beginning in 1886, it is now
the flagship brand of the largest
manufacturer, marketer and distributor of
non-alcoholic beverages in the world.
The competitor on the cola category is Pepsi.

SPRITE
This brand is the one of the fastest
growing brand in the country.
Sprite is liked by all age groups & people.
Jan 09 report of The times of India
claims sprite to be the second brand in
sales after Thumsup
Competitor : 7up & Mountain dew
Target : Serves as mix with liquor
LIMCA

Limca is cloudy lemon in flavor. This is
very unique in this category.
It has white in color.
Competitor : Nimbooz , Lime merinda
FANTA


Fanta has two flavors apple & orange. This is
very popular drink among females.
The 'orange' drink of the Coca-Cola Company,
is seen as one of the favorite drinks since
1940's. Fanta entered the Indian market in the
year 1993. Over the years Fanta has occupied
a strong market place and is identified as "The
Fun Catalyst".
Competitor: Mirinda, Parles Appy fizz

MAAZA

This is mango flavor.
Maaza was launched in 1976. It is a drink
which offered the same real taste of fruit
juices and was available throughout the
year.
In 1993, Maaza was acquired by Coca-
Cola India and it currently dominates the
fruit drink market.
Competitor: Slice, frooti

MINUTE MAID pulpy orange

This is orange juice.
This contains no sugar & added flavor.
This is a family drink.
Competitor : Tropicana

KINLEY
This comes in two variety-mineral water &
soda. Mineral water is used by all but
soda is commonly used for alcoholic
purpose by adult people.
Competitor : Aquafina, Bisleri

Gorgia coffee
powerad

13%
60%
6%
4%
6%
4%
7%
Hrithik Roshan
Aamir Khan
John Abraham
Farhan Akhtar
Katrina Kaif
Mahendra Singh
Dhoni
No Celebrity
Mediums of Advertising
TV Commercials
Print Media:
SOCIAL MEDIA


Coca-Cola Announces $3 Billion Incremental Investment in India


1. Creating Santa Claus
2. Associating with cricket, cinema & music
3. Endorsing through top celebrities
4. Associating with lays.
1. Making it a generic product thanda matlab coca cola
5. Packaging it in an attractive & economical way.
6. Taking part in social cause world wide.
Anandana water sustainability and the spread of new and
renewable sources of energy have been accorded priority.
Support my School
Sponsorship
MTV Coke studio




Competition analysis
No cannibalization
Major Competitor : Pepsico

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