Thoughton-

Corporate
Social
Responsibility

XIDAS-(XIMJ)
Presented By-
Aritra Ghosh
W e l l
B y
D o i n g
G o o d
D o i n g
Various
Dimensions of
CSR
Roll in
Emerging
Markets
Ethical Model
Statist Model
Liberal
Model
Stakeholder
Model
Evolution of CSR
Internal

External

H.R
Management

Work Safety and Health
Measures

Adaptation to Change

Human Rights

Business Partners

Local Communities

Management of Environmental Impacts

Dimensions

(DiagrammaticRepresentationonDimensionsofCSR)
WorldVs.India..
In the latest survey by Grant
Thornton International
Business Report (GTIBR)-
2011, it has been found that
the key factors influencing
businesses,namelytomanage
costs, build their brand and
attract and retain key staff,
investor relation, tax relief,
government pressure and
savingtheplanet.
In there survey it was found
that globally 25% of
businesses care for CSR
Reporting. Moreover, 44%
agree that this represents best
practice

A national-level study on CSR

out by TNS India & the Times
Foundation, has revealed that
a large majority of the
initiatives driving CSR in India
aregoodwill,costmanagement
andimprovedperception.
In the survey of KPMG
International Survey of
Corporate Responsibility only
23% of the N100 Indian
companiesreportonCSR.Itis
alsointerestingtoobservethat
another 26 percent report on
business opportunities related
toit.

World

India

CSRinIndia:NeedforaFreshLook
OnthechangingnatureofCSR
Earlier it was mostly giants that were in some way affecting communities
that undertook CSR as a balancing act. But now, 95% of companies in
IndiahaveaCSRprogramthattoowithoutanyprescribedformulanorany
mandateandifsothenonlyforprivate.
OntheemergingCSRpolicy
The Department of Public Enterprises is in the final stages of preparing
guidelines for Central Public Sector enterprises. It proposes a contribution
from 0.5% to 5%. Another proposal by Salman Khrushid, the former
CorporateAffairsMinister,hasbeenforaCSRcreditsystem.
Ontheroleofgovernment
ItisagoodsignthatPrimeMinisterManmohanSinghandhiscabinet,with
a Corporate Affairs team, are now engaging businesses in to taking
responsibility by issuing CSR voluntary guidelines onwards 2009 to
encourage businesses to formulate CSR policies and plan CSR initiatives
strategically.

Areas needing Special

Attention in Indian Scenario

Training the people responsible for CSR.
The levels of transparency.
Disseminating the companys CSR mission.
Build effective partnerships with civil society.
Educate the public.
Study ways to meet the corporation's
responsibility to its stakeholders.
Promotion of third party evaluation.
Lack of Consensus on Implementing CSR Issues.
Non-Availability of Clear CSR Guidelines.
Narrow Perception towards CSR Initiatives.
Visibility Factor.
Non-Availability of Well Organised NGO.
Need to Build Local Capacities.
Lack of Awareness Of Public In CSR Activities.

Recommendations
InordertocrystalgazethefutureofCSRinIndiaandtake
timeboundstepstomainstreamit-
addresstheissueofbuildingeffectivebridgesamongstall
importantstakeholders.
theinvolvementofsmallandmediumenterprises(SMEs)
intheCSRdomainwillbeessential.
CorporatehousesandNGOshouldactivelypoolingtheir
resourcestoimplementbestCSRpractices.
companiesshouldalsoactivelyconsidertheir
interventionsinruralareas.
Governmentshouldconsiderrewardingandrecognising
CSRasasubjectshouldbemadecompulsoryatbusiness
schools.
.AreportsaysthatIndianlistedcompanieshad
acombinednetprofitofRs4,37,167crorelast
year.At2percent,thiswillyieldslightlylessthan
$2billionayearastheCSRkittyofIndiaInc.

SoJoinHandsinEradicatingit..