Store Survey :

Submitted To: Ms. Jagriti Mishra Submitted By: Abhinav Jain

Aditi Soni
Ankan Chittalipi
Kajol Sakaria
Mandeep K. Khural
Selly Goyal
Anita Dongre: Queen of Prt
Birth place: Mumbai
Studied fashion at S.N.D.T Fashion Institute in Mumbai
Started AND Designs India Ltd. In 1998
Board Member of Lakme Fashion Week 2014
Listed amongst 50 most powerful women in business by
FORTUNE MAGAZINE


Mission and Vision

Belief: fashion plays a vital role in enhancing a persons
confidence.
To deliver designer wear that is high impact and yet transcends
occasions in contemporary styles
The design fuse contemporary silhouettes with Indian
influences to create an effect that can be described as global
chic and aim to effortlessly adapt to lifestyle.


ADIL (AND Designs India Ltd.)

BRANDS:
1. AND(western wear)
2. Global Desi (indo-western)
3. Anita Dongre Timeless-bespoke (bridal wear)
4. Anita DONGRE Inter-Pret
5. Grassroots- eco-friendly label
6. PINK CITY a rare collection of designer jewellery

AND: Overview
Head office-Mumbai
1
st
Indian brand to offer urban women- global styles.
1
st
AND label - 300 sq. feet shop in Mumbais mall, crossroads
Collection:
1. Apparels
2. Footwear
3. Accessories: Bags, scarves, sunglasses, body shapers, belts
FOCUS age group: 18-45 years
550 stores across India including multi brand outlets
In 2013-14, AND designs India Limited estimated to achieve a turnover of 350
Croers

VISIT TO THE STORE
Visit Details
Date of Visit: August 10, 2014
Store Location: AND, Alpha one mall, First Floor, Vastrapur,
Ahmedabad
Working Hours: 10.30am to 9.30pm
Store Manager: Mr. Raj Talwarkar

Collection
Apparels:
1. Western and Indo-Western Dresses
2. Denim consists only of two colours : Sky Blue & Dark Blue
Major Fabrics: nylon, rayon & spandex
Other Fabrics: mix and blends of cotton, viscose, polyester etc.
Printing: digital
Neck labels: Cut & Fold (satin)
Other Merchandise: Belts
Collection
Stocked In
Autumn-Winter:
1. The Moonstone
Collection &
Cinnamon Mocha
2. Pastels, Grey and
Dark Colored looks
3. Maxi dresses, crop
tops, jackets and
ankle-length Jeggings

Contd
S.No Category
Price
Range
Size
1.
Shirts &
Tops
1199-3299
S,M,L,
XL,XXL
2. Tunics 1599-3599
S,M,L
3. Dresses 1599-4599
S,M,L,
XL,XXL

4. Bottoms 1099-2199
S,M,L

5. Jumpsuits 1599-1899
S,M,L,
XL

Store Setup
Promotional
Strategy
Display latest merchandise
through mannequins
Posters in-and-around the mall
During festive seasons:
1. Catalogues to introduce
and promote the collections
2. Theme-based decorations


Stock Management:
Limited stock
No replenishment or repetition of stock
Varied stock in different outlets
Fresh Stock twice a year-
1. Autumn-Winter Collection
2. Spring-Summer Collection

Sales
Attractive store display
Visual merchandising
Healthy customer relationship : During unavailability of required
item, it is sourced from another AND Store
Special Offers- Discounts
1. Stock put On-Sale upto/Flat 50%
2. Period of Sale-
January-February (AW Collection)
July-August (SS Collection)
3. Maximum customers: onset of sale

Post-Sale Activities
In case of damaged goods, customer is entitled to buy
something else or is given a credit note
Remaining stock post-sale is sent to Head Office
Regular visits of regional manager
Grooming sessions for sales persons
When sales target is not achieved, feedback is taken by the
head office

Corporate Social Responsibility
In association with Sabana Azmi, Anita support the women of ,
Mijwan village in UP specialising in Chinkari work, by
commissioning Chinkari work from her design.
She also contributes to social organisation run by Mana Shetty
that provides livelihood to economically backward women
with help of waste material provided by fashion designers
THANK YOU