CADBURY

History of Cadbury


1824
John Cadbury began
selling tea, coffee, and
drinking chocolate
1824
1897
1897
The first Cadbury solid
chocolate bar is sold.



1905
1905
Dairy Milk brand appears
for the first time

1948
1948
Cadbury began its operations in
India by importing Chocolates
1969 1993
2009 2013
1969
Cadbury buys drink maker Schweppes
to become Cadbury-Schweppes


2009
Acquisition by Kraft
Foods: 11.5 billion
(US$18.9 billion) indicative
takeover bid for Cadbury
2012
The confectionery
business of Kraft
became Mondelz
International, of which
Cadbury is a subsidiary.
2012-13
Cadbury India profit
slows to six year low
PAT growth 2.2% under
the new parent
Mondelez International.
2008
Cadbury Schweppes demerger
took with the drinks business
becoming Dr. Pepper Snapple
Group Inc.
1993
Cadbury opened the world's largest and
most advanced chilled warehouse in
Minworth, Birmingham
2012
2

2008

Executive Summary

The global chocolate market is estimated to be around $106 billion. (Retail
Market Value).
100 tons of chocolate are consumed every second.
Currently, the Indian chocolate market is worth around Rs 5,562 crore.
Drivers Challenges
- Increase in disposable income - Rise in Cocoa prices
- Attractive pricing - Lack of government initiative
- Rising income levels - High entry barriers
- Chocolate Gifting - Price-sensitive consumer
- Opportunity to expand - High excise & Import duty

Experts feel that premium chocolates are replacing traditional Indian
mithai and thus they are no longer a category just for a category just for
kids.




Global Chocolate Market


Global market is still dominated
by Western Europe and North
America, emerging markets
clearly represent the future. The
BRIC countries (Brazil, Russia,
India and China) accounted for
55% of global confectionery retail
growth in 2011.
Right now, Indians eat
only 165 grams (less
than 6 ounces) of
chocolate a year. The
Chinese eat only 99
grams (3.5 ounces).
CDM Product Life Cycle
1905
2010
Life Cycle
Extension
Interview
When was the Cadbury factory started in Mumbai?
Ans 1948

Where do they have their branches?
Ans Thane,Induri(Pune)
Malanpur (Gwalior)
Banglore, Himanchal Pradesh
Badii (Hyderabad)

Name the fastest selling products and what is the sales per
annum?
Ans Dairy Milk,Silk,Gems,Bournvita etc and its sales is approx
of 200 million and brand value is upto $ 50 billion.



What are some of your nutritious products?
Ans Bournvita,Tang etc.
How much fat content is present in your chocolate?
Ans Per 100g-32.3,Per 160g-50.
What is production per day?
Ans Cadbury uses 33000 liters of milk every day for
chocolate production and its investment of 1 crore
and produces about one lakh tonnes.
Do you have a tie up with any other company?
Ans Food Karft,Nestle,Mondelez.
What are their products?
Ans Dairy Milk, Celebration,Bornvilla,5Star etc.




Conclusion
Indian Chocolate Industry is a unique mix with
extreme consumption patterns, attitudes, beliefs,
income level and spending
Understanding the consumer demands and
maintaining the quality will be essential
So we think that bringing online sales(through
facebook) & increasing the institutional sales(in
unique way) would bring prosperity and increase
the sales of Cadburys as a whole again resulting
in the goodwill of the company.