CADBURY

SALES AND DISTRIBUTION

BY
M V RAMARAJU
Cadbury in India
In India, Cadbury began its operations in 1948 by importing
chocolates. It today has 5 company-owned manufacturing
facilities at Thane, Induri(Pune), Malanpur(Gwalior),
Bangalore & Baddi (Himachal Pradesh) & 5 sales offices in 5
metros. The corporate office is in Mumbai.

It works as teams to convert products into brands.

Cadbury enjoys a value market share of over 70% - the highest
Cadbury brand share in the world! The brand Cadbury Dairy
Milk is considered the "gold standard" for chocolates in India.
The pure taste of CDM defines the chocolate taste for the
Indian consumer
Values of Cadbury
Our core purpose is creating brands
people love
Performance
We are passionate about winning. We are
prepared to take risks and act with speed.
Quality
We put quality and safety at the heart of all of our
activities.
Respect
We genuinely care for our business and our
colleagues. We listen, understand and respond.
We are open, friendly and welcoming
Integrity
We have clear principles and do what we say
we will do
Responsibility
We take accountability for our social,
economic and environmental impact. In this
way we aim to make our business, our partners
and our communities better for the future
Brand Positioning
Cadbury is available at almost all part of India with price
band of Rs.0.50 to around Rs.1000.
Worldwide Cadbury make and sell 5 kinds of confectionery:
choco., gum, candy, beverages & snacks etc.
Cadbury operates in over 60 countries.
Cadbury work with around 35,000 direct and indirect
suppliers.
Cadbury employs around 70,000 people.
Every day millions of people around the world enjoy our
brands.
No.1 position in 20 of the 50 largest confectionery markets
across the globe.
Brand Portfolio
Chocolates
Candy

Beverages

Snacks

Gum
DISTRIBUTION CHANNELS
Cadbury dairy milk are sold directly to wholesaler
and retailers

Cadbury's distribution network encompasses 2100
distributors and 4,50,000 retailers.

Consumer base of over 65 million.

Cadbury reaches 0.6 million retail outlets.

TRADE DISTRIBUTION MARGINS
PAYMENTS TO DISTRIBUTER -
RETAILERS
MODERN TRADE MARGINS
TARGET SETTING AND MONITORING
TRAINING & CAPACITY BUILDING
SALES FORCE STRUCTURE
SALES FORCE MOTIVATION
MODES OF TRANSPORT
MAINLY ROADWAY
PRODUCTION SITE
DISTRIBUTERS
RETAILERS
INSULATED VANS
TATA ACE/MAGIC