Documenti di Didattica
Documenti di Professioni
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Presented By:-
Vikas Heda
1026
CONTENTS
qCOMPANY’S PROFILE & PRODUCTS
qBUSINESS STRATEGY
qMARKETING AND SALES DEPTT.
qPROMOTION AND MARKETING
SCHEMES
qSUGGESTIONS
qSWOT ANALYSIS
qMY EXPERIENCE
qLEARNINGS
COMPANY PROFILE
üCentenary Mill
üGlobal Thread Supply India
üS & P Treads Private Limited
üCoats India
üMadura Coats Private Limited
üMaharaja Ummaid Mills
• VISION
To be the 1st Choice of customers and achieve a
leading role in the economy through
enhancement of quality of life.
• MISSION
To provide quality products to customers and
explore new markets to promote/expand sales of
the Company through good governance and
foster a sound and dynamic team, to achieve
optimum price of products of the Company for
sustainable and equitable growth and prosperity
of the Company.
COMPANY’S PRODUCTS
• INDUSTRIAL PRODUCTS
• CONSUMER PRODUCTS
I was assigned for Consumer Products.
Ø SALWAR KURTA
Ø SAREE
Ø SHERWANI (FOR MENS WEARING)
BUSINESS STRATEGY
Business Strategy contains:-
• Personal Policies
ü Originated Policies
ü Applied Policies
ü Imposed Policies
ü General Policies
ü Specific Policies
• Business Process
ü Receiving Order
ü Punching & Checking of
availability
ü Invoice
ü Goods Sent
ü Payment Received
ü Stock Taking and Stock
Reconciliation
Benefits for choosing
Strategy
• Cost Savings in Specialization
• Reduce Exchange Time
• Create Sales
• Offer Financial Support
• Provide Information
•
Key Staffs
The key staff of Sarita Textiles involve
following –
Chairman Mr. V.D. MAHESHWARI (B.COM.,
CA)
Director Mr. FARHAD SURI(MBA-IIM
BANGALORE) Mrs. AMITA NAVLAKHA
(MBA- IIM BANGALORE)
CEO Mr. DHRIN NAVLAKHA ( CA, MBA-MSB
AHMEDABAD)
Financial Advisor Mr. SUNIL MEHTA(CA)
•
Managing Director
Factory Manager
Factory In charge
Super visor
Marketing Executive
Sales Executive HR Executive Acct. Officer
Sales Team
PROMOTION SCHEMES
Promotion schemes includes:
• Direct Promotions
(a) Presentations
(b) Free Samples
(c) Agents
(d) Territorial Manager Tours
• Indirect Promotions
(a) Single-Party Selling System
(b) Multiple-Party Selling
System
MARKETING SCHEMES
Marketing schemes includes:
• Meeting with buyers
• Company profile
• Buyer visits
• Free sample
• Contact with agents
• R& D for marketing
a. Through Internet
b. Yellow pages
c. AITMA buyer
dictionary
•
SUGGESTIONS
• SARITA should improve its marketing department and
tried to use modern techniques.
• IT techniques should be introduced and proper training
should be provided to its staff.
• Should try to enhance the public image, goodwill and
attraction of customers.
• E-commerce should be implemented.
• Priority should be given to the Masters in Commerce in
employment.
• A good communication link between top management
and the employees should be developed.
• More attention should be given to controlling the
excessive costs.
• Rework should be controlled.
• Efforts are required for the implementation of ISO
Standards
• More efforts are required for controlling the wastages
SWOT ANALYSIS
STRENGTHS
•Well diversified product portfolio.
•Efficient supply chain
• Distribution structure that allows wide reach and
coverage in the target markets.
•High quality and safe products at affordable prices
•Ongoing product innovation and renovation, to
convert consumer insights.
•
WEAKNESS
• Unable to provide goods at a lower
price like its competitors.
• Complex supply chain configuration.
• Sometime it cannot meet the
demand of the customers in
respect of colors of the threads.
OPPORTUNITY
• Potential for expansion in the
smaller towns and other
geographies.
• Development of modern retail
formats.
• Potential for growth through
increased penetration.
• Growing per capita income.
THREATS
• Competitive environment with
diverse players.
• People attraction and retention.
• Rising prices of commodities and
fuels.
• Change in fiscal benefits/ laws.
MY EXPERIENCE
• It was really a tremendous time for me while
working in SARITA TEXTILES.
• I have made a good relation with a lot of people
in my deptt. And other deptt. also.
• It was a two months period (i.e. May- June)
•The experience I have got from my project will be
very helpful to enrich and nourish my career in
the near future.
•
LEARNINGS
EFFECTIVE SELLING THROUGH
MARKETING:-
• To
plan for the discussion.
• To
present the thoughts in correct logical order.
• To
put technical content in the presentation.
• To
punch the key benefits in terms of consumer
motivation.
• To play upon the customers’ ego, but in a subtle
intelligent manner.
• To probe deeply to gain more insight into the
customers’ mind.
• To prepare for positive results.
LEARNING CONTD.
CUSTOMER RELATIONSHIP:
• Be punctual on appointments
THEN ASK ME