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Crush bakery shop

Nature of business
The crush bakery shop is a new specializing in
healthy bakery products which is free gluten,
whole wheat, fat free and dairy free products.
Offer healthy bakery products.
Launch our business in the most effective way in
order to achieve the nearest market penetration
among Seri Iskandar
Provide a consultant to give advice about dietary
Maintain the highest levels of quality and client
service at all times in every aspect of our
operation


Nature of business (contd)
Looking forward franchising our concept
throughout the Malaysia market.
Continue improve the quality and services in
our future.
Wide range of exciting products that follow
the guidelines of quantity of sugar for the
bakery products.
Provide freshly prepared bakery products at
all times during business operations.

Industry profile

Location of business
Our business location located at Taman
Gemilang Seri Iskandar near the residential area,
TESCO, KFC, MC Donald, SIDEC, Nilai 3 and
Billion and also UiTM Seri Iskandar.
Furthermore the shop adjacent to the highway
Ipoh Lumut
Date of business commencement
9 JUN 2014
Factors in selecting the
proposed business
To save Malaysia from obesity and diabetes
among student.
To provide a healthy and simple to grab
breakfast
Future prospect of business
Capacity expansion and facilities upgrade
Strength the capabilities and expand product
range
Increase sales and marketing activities
Purpose of preparing business
plan
As a guidelines for managing the business
To allocated business resources effectively
To analyses and evaluate the viability of a
proposed venture
To allow entrepreneur to view and evaluate
the proposed business venture in an objective,
critical and practical manner
To convince relevant parties of investment
potential of the project
Company background
Name of company : The Crush Bakery Shop
Business address : Taman Gemilang Seri Iskandar,
Seri Iskandar Business Center,
32610,Bandar Seri Iskandar,
Tronoh, Perak.
Correspondance : Taman Gemilang Seri Iskandar,
Address Seri Iskandar Business Center,
32610,Bandar Seri Iskandar,
Tronoh, Perak
Company background
Email address : crush_bakeryshop@yahoo.com
Website : http://crush.bakeryshoppe.blogspot.com
Telephone no : +60389485500
Form of business : partnership
Main activities : cookies production and marketing
Date of business
commencement : 9 Jun 2014
Date of business : 4 May 2014
negotiation

Company background
Registration no. : TR 20141411-M
Name of bank : Maybank & CIMB bank
Bank acc no. : maybank : 0133485930217
CIMB bank : 039732941284
Partnership
General Manager

Name : Siti Nadirah Binti Jamil
Ic no. : 840823-14-5324
Permenant add :26 Lorong Mewah 9,Bandar Tun Razak ,Cheras
56000,Kuala Lumpur
Correspondence add :26 Lorong Mewah 9,Bandar Tun Razak ,Cheras
56000,Kuala Lumpur
Email : sitinadirah94@yahoo.com
Telephone : 0126726307
Date of birth : 23 August 1984
Age : 29 years old
Marital status : married
Academic qualification : SPM
Diploma in business management
Bachelor of business administration (hons.) Marketing
Course attendance : Kursus penyediaan dan perancangan perniagaan
Skill : communication skills
Experience : work as a marketing executive ,market research
Present occupation : Branch manager of pandora, malaysia
Previous business : Junior sales executive
experience
Partnership
Administrative Manager


Name : Nur Aqila Ezzany Binti Kamarulzaman
Ic no. : 860929-10-5646
Permenant add : No 89, Lorong Gugusan Alam, 7/7, Fasa 2, Bandar
Puncak Alam, 42300 Kuala Selangor, Selangor Darul
Ehsan
Correspondence add : No 89, Lorong Gugusan Alam, 7/7, Fasa 2, Bandar
Puncak Alam, 42300 Kuala Selangor, Selangor Darul
Ehsan
Email : nuraqilaezzany@yahoo.com
Telephone : 013-2625371
Date of birth : 29/09/1986
Age : 27 years old
Marital status : married
Academic qualification : SPM
Diploma in Business Management
Bachelor in Business Management
Course attendance : Attending Business And Entrepreneurship Programme
Skill : Proficient In Using Computer Program
Experience : Experience In Online Business
Present occupation : Prudential assistant manager
Previous business : Have Own Business
experience

Partnership
Marketing Manager

Name
:
Fatin Azri Binti Muei
Ic Number
:
910414-04-4444
Permanent Address
:
Lot 999, Jln Semarak, Semerah Padi Merak,
42700, Setiawan,
Selangor Darul Ehsan
Coresspondence Address
:
Lot 999, Jln Semarak, Semerah Padi Merak, 4
2700, Setiawan,
Selangor Darul Ehsan
Email Address
:
Fatinazrina@Yahoo.Com
Telephone Number
:
+6011-9876543
Date Of Birth
:
14th Of April 1991
Age
:
22 Years Old
Marital Status
:
Married
Academic Qualification
:
1. SPM
1. Graduated From Wharton Business School At The University Of
Pennsylvania With A Bachelor Of Science In Economics In 2012.
Course Attendant
:
Science In Economics
Skill
:
Great Communication Skills ( Fluent In English And French ), Critical And
Creative Thinking Skills In Solving Problems, An Optimistic Thinker
Experience
:
Work As Cashier After Spm Examination, Can Bake Any Kind Of Bakery Product
Present Occupation
:
Manager of marketing
Previous Business Experience
:
Collector Data At Finance Department At Langkawawa Sdn Bhd
partnership
Operation Manager

Name : Sakinah Khalidah Binti Kaharuddin
IC Number : 830101-01-6101
Permanent Address : Lot 17, Jalan 4, Jalan 4 tambahan,
43650 Bandar Baru Bangi,
Selangor Darul Ehsan.
Coresspondence Address : Lot 17, Jalan 4, Jalan 4 tambahan,
43650 Bandar Baru Bangi,
Selangor Darul Ehsan.
Email Address : kinakaida_@yahoo.com
Telephone Number : +6012-6767766
Date Of Birth : 1
st
January 1983
Age : 30 years old
Marital Status : Married
Academic Qualification : 1. SPM
2 Diploma in Business Management
3 Barchelor In Business Management
4 Phd In International Business
Course Attendant : WTO Seminar, Business Entrepreneurial World Forum
Asian Business Conference
Skill : Communication and Manage Account
Experience : International Business for 3 years
Present Occupation : Operation manager
Previous Business
Experience
: Online Business
partnership
Assistant Operation Manager

Name : Nor Farah Amalina Binti Zulkifli
Ic Number : 881019-08-6783
Permanent Address : No 79, Laluan Meru Permai 7,
Halaman Meru Permai, Bandar Meru Raya ,
30200 Ipoh,
Perak Darul Rizduan

Coresspondence Address : No 79, Laluan Meru Permai 7,
Halaman Meru Permai, Bandar Meru Raya ,
30200 Ipoh,
Perak Darul Rizduan

Email Address : Farra_lurve88@yahoo.com
Telephone Number : +6011-12438505
Date Of Birth : 19
th
October 1988
Age : 25 years old
Marital Status : Married
Academic Qualification : 1. SPM
2. Diploma In Business Management
3. Barchelor In Business Management
4. Master In Business Management
Course Attendant : Attending business and entrepreneurship
Skill : Proficient in speaking in various languages
Experience : Conduct the bigger business
Present Occupation : Assistant sales manager
Previous Business Experience : Making cake and sell by my own
partnership
Financial Manager

Name : Nur Nadia Bt Ismail
Ic Number : 870713-02-5532
Permanent Address : 347, Darulaman Height,
Bandar Darulaman
06000 Jitra Kedah

Coresspondence Address : 347, Darulaman Heigh,
Bandar Darulaman
06000 Jitra Kedah

Email Address : nadiaismail@yahoo.com
Telephone Number : +6011-9876543
Date Of Birth : 13 July 1987
Age : 26 years old
Marital Status : Married
Academic Qualification : 1. SPM
2.

Diploma In Accounting
3.

Bachelor In Accounting
Course Attendant : Successful Businesswoman
Skill : Comunication And Calculating
Experience : 3 Years Do Business Online
Present Occupation : Financial Manager
Previous Business Experience : Online business
partnership
Assistant Financial Manager

Name : Nur Azimah Adila Binti Mohd Shukri.
Ic Number : 800107-03-5060
Permanent Address : Lot 2162, Taman Muafakat, Jalan Hospital,
15200 Kota Bharu,
Kelantan.

Coresspondence Address : Lot 2162, Taman Muafakat, Jalan Hospital< 15200 Kota Bharu,
Kelantan.

Email Address : azimah.shuk@yahoo.com
Telephone Number : +6011 4983123
Date Of Birth : 7
th
January 1980
Age : 26 years old
Marital Status : Married
Academic Qualification : 1. SPM
2. Diploma in accounting
3. Barchelor In accounting
4. Master In international Business
Course Attendant : Baking class
Skill : Work fast and neat, Quality is my priority
Experience : Work in cookies business firm for 2 years

Present Occupation : Accountant
Previous Business Experience : Making cookies for Hari Raya aidilfitri at a factory
Location of the building
i. Physical location of the project
The location of the project selected is in Taman
Gemilang Seri Iskandar because the shop is near
the residential area, TESCO, KFC Taman Maju, Mc
Donald SIDEC, Seri Iskandar Business Center (SIBC),
Nilai 3 and Billion and also near to the UiTM Seri
Iskandar. Furthermore, the shop is adjacent to the
Highway Ipoh-Lumut. This highway is the main
route for tourist to Pangkor or Lumut. The distance
from Ipoh is 30 km, and from Pangkor or Lumut is
40 km.


Location of the building
ii. Building

Address Taman Gemilang Seri Iskandar.
Location Seri Iskandar Business Center, Bandar Seri Iskandar, Tronoh, Perak
Poscode 32610
Monthly Rent RM 2 600
Type Commercial Properties, For rent
Area Bota
Size 20x80 sq.ft.
Estate agency no. 31353
Property Type Shop lot

ground floor
1st floor



RM1500
RM1100
Location of the building
iii. Basic amenities
The shop is already providing basic
amenities such as water from Lembaga Air
Perak, electricity from TNB Perak Tengah
and telephone from Telekom Malaysia
Perak
Administration
plan
Administration plan
i. Introduction to the organization
in an organization, manager will have to
play their role in order to achieve the
vision, mission and objectives of the
organization. Management of a company
functions by planning, leading and
controlling
Administration plan
ii. Vision
To become one of the bumiputra and Islamic
company that produce products and services that
can fulfill the want of the customer.
The Crush Bakery Shop will strive in creating an
efficient and effective in terms of the operation
management and becoming a multinational company
in 10 years from the date establish
Administration plan
iii. Mission

Our mission to get maximum profit with higher quality by
open up more of our franchise in Malaysia.
To be the epitome bakery that delivers our products to our
customers with the most heart warming and friendliest
service which will then create a long term relationship
To produce products with the usage of the best and freshest
ingredients available to ensure a high quality taste to our
customers.
To ensure that the process of producing our products are
executed in a clean and healthy environment and are
following all the necessary safety and health guidelines.
To be nature friendly in our policies and management
decisions
Administration plan
iv. Objective

To provide outstanding service to our customers constantly
To ensure our dealings with our customers are based on
honesty and professionally.
Prioritize the needs of our customers.
To ensure a healthy profit for every month.
We hope to build a family of employees, and we promise to
treat the people who work with us respectfully and equally
We will always remember to enjoy work and learn new
things every day.

Administration plan


Organization chart
Administration plan
Manpower Planning

Position Numbers of staff
General Manager 1
Administrative Manager 1
Marketing Manager 1
Operational Manager 1
Assistant Operational Manager 1
Financial manager 1
Assistant Financial manager 1
Supervisor 1
Cashier 1
Bakers 2
Clerk 1
Administration plan
Schedule of task and responsibilities

Position Main Task
General Manager Manage the company operations, resources, material usage and other
Plan the activities of the company
Have to know the duties of all the departments and gives the orders and directions to all
of the departments
Accept and make the approval of the proposals
Establish the policies and procedures of the company and ensure that all the managers
and subordinates follows it
Ensure all works done by the subordinates follow the timetable and quality of work that
have been stated in the policy
Act as the leader of the company and be responsible to coordinate the subordinates
Take care about the welfare and safety of the subordinates
Handle the process of recruiting new employees
Identifies the new target prospects and set the monthly sales target
Manage the revenue and costs element of the companys financial statement
Approve or reject the budget that have been prepared by the financial manager
Review the financial statement of the company

Administration plan
Schedule task and responsibilities

Administrative
Manager
To ensure the administration activities
are run smoothly
Act as Human Resource Personnel to prepare the
organization working schedule and employee
performance appraisal at the end of year to be
submitted.
Responsible to purchase machine and equipments as
needed
Responsible for the employee welfare
Act as drink maker and steward
Administration plan
Schedule task and responsibilities

Marketing
Manager
Monitor the activities of the sales, advertisement
and promotions
Plan and evaluate a new marketing strategy
Ensure the sales target that have been set by the
company can be achieve
Make the survey that related to the customer
satisfaction to increase the quality of the products
Determine the uniqueness of the products compare
to the competitors product
Make the research and development
Prepare the marketing budget

Administration plan
Schedule task and responsibility


Operational
Manager &
Assistant
Operational
Manager
Monitor the activities related to the process and
production of the products
Ensure the production target that have been set by
the company can be achieve
Look for the suppliers to supply the inventories and
raw materials
Look for and buy machines for production process
Ensure the quality of the products can achieve the
company quota
Prepare the production budget

Administration plan
Schedule task and responsibility

Financial
Manager
&
Assistant
Financial
Manager
Prepare the financial statement of the company
Monitor the companys flow of cash and financial
instruments
Prepare the financial report at the end of each
year
Ensure the stabilization of the company financial
Approve or reject the budget from other
departments
Prepare the companys yearly budget

Administration plan
Schedule task and responsibilities

Supervisor Hiring and Training
Scheduling
Oversight
Motivation
Conflict Resolution
Clerk Taking orders from the client
Typing out necessary documents
Assisting the marketing department in researching.
Assisting customers and suppliers "first hand
Administration plan
Schedule task and responsibilities
Cashier

The first duty of cashier is to greet the customers
entering into organization
Handling all the cash transaction of an organization
Receive payment by cash, cheques, credit card etc
Checking daily cash accounts
Guiding and solving queries of customer
Providing training and assistance to new joined
cashier
Maintaining monthly, weekly and daily report of
transactions
Bakers

to greet the customers entering into organization
Handling all the cash transaction of an organization
Receive payment by cash, cheques, credit card etc
Checking daily cash accounts
Guiding and solving queries of customer
Providing training and assistance to new joined
cashier
Maintaining monthly, weekly and daily report of
transactions

Administration plan
Schedule of remuneration

POSITION
NO. OF
STAFF
MONTHLY SALARY
EPF CONTRIBUTION
13%
SOCSO 2%
AMOUNT
(RM) (RM) (RM)
General Manager
- - - - -
Administration
Manager
- - - - -
Marketing Manager
- - - - -
Financial Manager
- - - - -
Assistant Financial
Manager
- - - - -
Operation Manager
- - - - -
Assistant
Operation Manager
- - - - -
Clerk 1

1,000.00

130.00

20.00

1,150.00

TOTAL =

1,150.00
Administration plan
v. List of office equipment
Fixed asset ( furniture )

ITEM QUANTITY PRICE PER UNIT (RM) TOTAL COST (RM)
Document Cabinet (large) 2 250.00

500.00
Document Cabinet (small) 2 150.00

300.00
Official Desk Set (large) 1 150.00

150.00
Official Desk Set (small) 6 100.00

600.00
Sofa Set 2 1,250.00

2,500.00
Reception Table Set 1 500.00

500.00

TOTAL =
4,550.00
Administration plan
list of equipment
fixed asset ( equipment )


ITEM QUANTITY
PRICE PER UNIT (RM)
TOTAL COST (RM)
Personal Computer 7
1,199.00
8,393.00
Air Conditioner 1
650.00
650.00
Photocopy Machine
(Printer and Scanner) 1
350.00
350.00
Fire Extinguisher 1
300.00
300.00
Telephone 1
40.00
40.00
Fax Machine 1
300.00
300.00
CCTV 1
200.00
200.00
Emergency Light 4
150.00
600.00
Dustbin 7
8.00
56.00
Broom set 1
20.00
20.00
Smoke Sensor 1
250.00
250.00

TOTAL =
11,159.00
Administration plan
FIXED ASSET (TRANSPORTATION)

ITEM QUANTITY PRICE PER UNIT (RM) TOTAL COST (RM)
Van 1 60,000.00 60,000.00
TOTAL = 60,000.00
OTHER EXPENSES
ITEM QUANTITY PRICE PER UNIT (RM) TOTAL COST (RM)
Stationary Set 200.00
Deposit Rental 7,800.00
Permit License 150.00
Business Registration 60.00
Road Tax 200.00
Insurance 1,500.00
TOTAL = 9,910.00
Administration plan
Administration budget


FIXED ASSET EXPENSES MONTHLY EXPENSES OTHER EXPENSES
(RM) (RM) (RM)
Furniture

4,550.00

Equipment

11,159.00

Transportation

60,000.00

Rental


2,600.00

Salary (EPF & SOCSO)


1,150.00

Utilities


1,000.00

Stationary
200.00
Business Registration
60.00
Deposit Rental
7,800.00
Permit License
150.00
Road Tax 200.00
Insurance
1,500.00
TOTAL

75,709.00

4,750.00 9,910.00
Marketing
plan
Marketing plan
Product description
a) cookies



N
o
Product Description

Oatmeal Raisin Cookies
(Rm 3.60 each)

A healthy cookies with unsweetened raisin suitable for everyone

Ingredients
2/3 cup granulated sugar
2/3 cup packed brown sugar
cup butter or margarine, softened
cup shortening
1 teaspoon baking soda
1 teaspoon ground cinnamon
1 teaspoon vanilla
teaspoon baking powder
teaspoon salt
2 eggs
3 cups quick-cooking or old-fashioned oats
1 cup Gold Medal all-purpose flour
1 cup raisins

Oatmeal Chocolate Chip Cookies
(RM 3.60 each)


Good for dietary person with additional chocolate chips

Ingredients
1 cups packed brown sugar
1 cup butter or margarine, softened
1 teaspoon vanilla
1 egg
2 cups quick-cooking oats
1 cups Gold Medal all-purpose or unbleached flour
1 teaspoon baking soda
teaspoon salt
1 cup semisweet chocolate chips (6 oz)
1 cup chopped nuts, if desired



Dark Chocolate Sugar
Cookies
(RM3.60 each)


Satisfy the interested with chocolate but in
the healthy ways

Ingredients
6 cups (750 g) all-purpose flour, sifted
1-1/4 cups (137 g) dark cocoa powder
1 teaspoon (8 g) salt
2 cups (454 g)(4 sticks) unsalted butter,
softened
2 cups (400 g) granulated sugar
1 cup (228 g) light brown sugar
3 eggs, cold
2 teaspoons (10 ml) pure vanilla extract

Vanilla Sugar Cookies
(RM3.60 each)


Great for person who like to eat sweet things but in
healthy ways

Ingredients
1 cups of All Purpose Flour
tsp of Baking Powder
tsp of Salt
tsp of Baking Soda
1 cup of Unsalted Butter at room temperature
1 cup of Granulated Sugar
1 Egg
tsp of Vanilla Extract
cup of Granulated Sugar for rolling cookies in


Rainbow Cookies
(RM3.60)


Comes with beautiful colorful cookies and have a
great taste

Ingredients
8 ounces almond paste
1 cup sugar
2 sticks unsalted butter, softened, cut into pieces,
plus more for the pans
4 large eggs, separated
teaspoon kosher salt
2 cups all-purpose flour, plus more for the pans
1 teaspoon red food coloring, gel or paste preferred
1 teaspoon green food coloring, gel or paste
preferred
Two 15-ounce jars smooth (not chunky) apricot jam
1 pounds bittersweet chocolate, chopped

Product description
b) Cakes


Chocolate Brownies
(RM 3.00 per slice)
(RM 25.00 for whole)


Fantastic chocolate brownie recipe irresistible, tasty,
rich, fudgy, chocolate brownies.

Ingredients
200g unsalted butter, chopped
200g dark chocolate, broken into pieces
1 cup brown sugar
3 eggs, lightly beaten
1 teaspoon vanilla extract
3/4 cup gluten-free plain flour
2 tablespoons cocoa powder

Red Velvet Cake
(RM 5.00 per slice)
(RM 36.00 per whole)



Super moist, melt-in-your mouth soft with that signature
light chocolaty red velvet taste but not to high quantity of
sugar

Ingredient
2 cups all-purpose flour
1 teaspoon of baking soda
1 teaspoon of baking powder
1 teaspoon of salt
2 Tablespoons unsweetened, cocoa powder
2 cups sugar
1 cup vegetable oil
2 eggs
1 cup buttermilk
2 teaspoon of vanilla extract
1-2 oz. red food coloring
1 teaspoon of white distilled vinegar

Fresh PavlovaCake
(RM 5.00 per slice)
( RM 36.00 per whole)


Full with fresh tropical fruit for topping

Ingredient
4 large egg whites at room temperature
1 cup of Castor sugar, also known as "Berry sugar"
1 tsp of white vinegar
1/2 Tbsp. of cornstarch
1/2 tsp of pure vanilla extract
1/2 cups of whipping cream
Fresh fruit such as strawberries, raspberries, kiwi
fruit, passion fruit, bananas, blueberries
1 Tbsp. fresh lemon juice

Rainbow Layer Cakes
(RM 5.00 per slice)
(RM 37.00 per whole)

Bright rainbow suitable used for birthday cakes or special
occasions

Ingredient
2 cups plain flour, sifted
1 cups sugar
1 tbsp baking powder
cup milk
1 tsp vanilla extract
125g butter, softened
3 eggs, lightly beaten
200g butter, softened
2 tbsp vanilla extract
2 1/2 cups icing sugar mixture
2 tbsp milk




Cupcakes with any flavors
(RM 2.50 per cupcake)
(RM 27.00 per dozen)


Cute little cupcakes comes with various
flavors as you asked

Ingredient
2 1/4 cups all-purpose flour
1 1/3 cups sugar
3 teaspoons baking powder
1/2 teaspoon salt
1/2 cup shortening
1 cup milk
1 teaspoon vanilla
2 large eggs

Product description
c) Buns


Baguette
(RM 3.00 each)


A long thin loaf of French bread that
commonly made from basic lean dough

Ingredients
250g/9oz strong white flour, plus extra for
dusting
5g/oz salt
5g/oz fast action dried yeast
30ml/1fl of olive oil, plus extra for oiling
180ml/6fl of water
Chicken Floss Buns
(RM 2.60 each)


A dried meat product with a light and fluffy texture similar to
coarse cotton as a topping

Ingredient
600g bread flour
1 teaspoon bread improver
2 level teaspoons instant yeast
1/2 teaspoon salt
140 g caster sugar
2 tablespoons evaporated milk
1 medium egg
300ml water
60g QBB
2 egg yolks, lightly beaten for glazing
125 ml mayonnaise
1 onion, finely chopped
salt and pepper
250 g chicken floss
extra chicken floss for topping

Doughnut
(RM 1.50 each)

Fried dough with various topping such icing
and sugar

Ingredient
2 cups flour
1/2 cup sugar
1 teaspoon salt
1 tablespoon baking powder
1/4 teaspoon cinnamon
1/8 teaspoon nutmeg
2 tablespoons melted butter
1/2 cup milk
1 egg, beaten

Pizza Buns
(RM 2.60 each)


Comes with sausage with delicious pizza sauce
make with secret recipe

Ingredients
1 can mushroom
1 can pizza sauce
1 medium chopped onion
1 medium chopped green pepper
500 g mozzarella cheese
1 tomato
1 cup of pepperoni or chicken


Potato Bread
(RM 3.00 each)


Bread in which potato replaces a portion of the
regular wheat flour. Its contain amount of
carbohydrate

Ingredients
1 tablespoon instant yeast
1/2 cup sugar
1/2 cups lukewarm water or potato water
3/4 cupsoftened butter
2 1/2 teaspoons salt
2 large eggs
1 cup mashed potatoes)



Product description
d) Drinks


Coffee Drinks
(RM 2.60 hot drink )
(RM 3.70 cold drink )



Roasted seeds of several species prepared
by trusted supply

Ingredients
1 cup boiling water
Instant Coffee Crystals
1/2 cup sugar or to taste
2 cups cold water
1/2 cup half-and-half, milk or coffee
creamer
Ice cubes ( for cold drink)
Whipped cream


Chocolate Drinks
(RM 3.30 hot drinks)
(RM 4.70 cold drink)



Cocoa powder from trusted supply

Ingredient
2 oz. heavy cream
6 - 8 oz. milk
1 cinnamon stick
1 vanilla bean
2 finely chopped dark chocolate
1 1/2 oz. fresh whipped cream

Ice Lemon Tea
( RM 2.50 per cup )



Fresh lemon from trusted farm at Cameron Highland

Ingredients
11/3 cups sugar
11/3 cups sugar
8 earl grey tea bags
2 lemons

Fresh Fruit Juices
(RM 3.50 per glass)



Fresh fruit juices to choose from apples, oranges,
pineapple, carrot + milk, watermelon, lychee
Mineral Water
(RM 1.50 small bottle)
(RM2.50 large bottle)



Mineral water from mountain an processing by
famous company blue
Target market
1. Demographic
At The Crush Bakery Shop, serve everyone including all gender, age, religion
and race without any racism. As we live in a halal conscious community, we
only serve halal food. We not serve any kind of food that haram for Muslim.
Not only that, we also serve a major of student from IPTA and IPTS at
Bandar University. On the other hand, we mostly serve numbers of lecturers
and teachers who work for the education at Bandar University.

2. Geographic
The Crush Bakery Shop is located at Bandar Seri Iskandar who near at Bandar
University. Bandar University is famous for their numbers of IPTA and IPTS and also
schools. Therefore, our shop is specified focus on the student and residential. We
serve the optimal bakery product for their taste and available price.


Market size

Target Market Percentage Total Amount
Student 60% x RM 17,000 RM 10,200
Residential 40% x RM 17,000 RM 6,800
Total 100% RM 17,000

Market size for population

Target Market Percentage Total Amount
Cookies
Student : 25% x RM 10,200
Residential : 25% x RM 6,800
RM 2,550
RM 1,700
Cakes
Student : 30% x RM 10,200
Residential : 30% x RM 6,800

RM 3,060
RM 2,040
Buns
Student : 30% x RM 10,200
Residential : 30% x RM 6,800

RM 3,060
RM 2,040
Drinks
Student : 15% x RM 10,200
Residential : 15% x RM 6,800

RM 1,530
RM 1,020
Total 100% RM 17,000
Market size for company

Competition

Competitor Strength Weakness
Secret Recipe

A large selection of product
Known with the great service
Already have the brand image.



Expensive prices compared
tamong the competition
Slow services


Kings Confectionery

The prices of food are affordable
among other competitors.
The service is faster and clean.


Poor quality


Selmas Cake House

Extra delivery services are provided.
Run by person from this are so that it
have a lot of regular customers


Location of the shop is not
strategic

Market share

Company Percentage Monthly Sales
Secret Recipe 50% RM 8,500
Kings Confectionery 30% RM 5,100
Selmas Cake House 20% RM 3,400
Total 100% RM 17,000
Market share before entry of The Crush Bakery Shop

Market share
Market share after entry of The Crush Bakery Shop



Company Percentage Monthly Sales
Secret Recipe 45% RM 7,650
Kings Confectionery 27% RM 4,590
Selmas Cake House 18% RM 3,060
The Crush Bakery Shop 10% RM 1,700
Total 100% RM 17,000
Sales forecast

Year Month Sales Collection Reason
1
st
1 RM 15,000



Opening promotion for customer and we give half price for every each
product to attract customer.
2 RM 16,000



Increasing because we do a promotion for Valentines day.
3 RM 13,000



Decreasing because we dont have enough workers to run the
shop.
4 RM 12,000



Decreasing because dont have promotion and business operates
as usual.
5 RM 16,000

Increasing because we do a promotion for teachers day and
mothers day. And we add new workers to run the shop.

6 RM 16,000



Nothing changes because business operates as usual. New workers
join seminar for prepare their self. Do promotion for fathers day.



7 RM 15,000



Decreasing because no promotion is given and no special
occasion on this month.
8 RM 17,000



Increasing because we started to open a delivery services.
And it also effect by fasting month for Muslim and
promotion for independent day of Malaysia.
9 RM 18,000



Increasing because its near of Eid month for Muslim and
we starting to open order for cookies.
10 RM 18,000



No changes because the promotion is same.
11 RM 23,000



Increasing because due to school holiday.
12 RM 25,000


Increasing because do promotion for Christmas special
and open for year-end sale with great price.
Total RM 204,000
2
nd







RM 214,200 Increase 5%
3
rd
RM 235,620 Increase 10%
Marketing strategies
1. Product Strategies
To gain attraction consumer, we would provide the best product and services to our
customers at a maximum level of convenient. Its important for our business run
smoothly.
i. Design
We do design our shop with suitable theme for attract the customers to comes. We
also take suggestion from our customer to reach the better level. Beside, we also take
a negative feedback and complaining as advice to improve our business.
ii. Labelling
To promote our product we decide to label it. So, we order special plastic that content
our shops logo. The label will help our customer promote to another person
automatically.
iii. Quality
we used quality materials. The materials usually come straight from the factory from
trusted farm all over the country. The quality materials help to make a quality product.

2. Pricing Strategies
To attract more customers we make the best product with affordable price
and satisfy our customer is the main key to achieve. We ensure that our
price is reasonable for every stage especially for student.
As a conclusion we choose competition based pricing as a main strategy. We
put Secret Recipe as a base to determine our price. We calculate to make
sure the price of product in our company is the best price.
3. Distribution Strategies
Our company is located at the Bandar University in Seri Iskandar. And mostly
our customer from student from IPTA and IPTS follow by the teachers and
lecturer. We choose to distribute our product straight to consumer. We do
business where everything is done in the kitchen and we directly provide the
product to consumer without intermediaries.



4. Promotion

i. Opening event
On the opening day, we will make the best grand opening with having special meals using our own recipes to
fascinate customers to come and taste their taste buds with the mouthwatering foods. We also give half price for
each product to attract the customer. This main objective for this event is for promote our product. We also open a box
of comment from customer to get feedback. Its important to improve our quality in future to achieve our mission,
vission and objective.

ii. Signboard
We will put a signboard on top of our shops door, one outside and one signboard inside of the mall. Our
purpose is to attract the potential customers from various race, genders and ages.

iii. Special offer
We provide a promotion for our potential customer to attract them to come over to our shop especially
on our opening event. In the other hand, we will give a promotion price or discount on certain event like,
Christmas Eve, Teachers Day, Mothers Day and any celebrated. The customers satisfy is a main key to
achieve.
iv. Advertising
We also spread our opening through by distributing flyers to potential customer. We also used a modern
platform such our facebok page to spread the nerws. This is to ensure that they realize about our
existence.

Marketing budget

Item Fixedasset Working capital Other expenses
FIXED ASSET
Signboard
Insurance

RM 2,500
-



-
RM1,500
WORKING CAPITAL
Salary/EPF/SOCSO (Marketing
Manager)
Flyer
Website
Coupon

-
-
-
-

RM 2,500
RM 150
RM 250
RM 250

-
-
-
-
OTHER EXPENSES
Grand Opening



-

-

RM8,000


TOTAL RM 2,500 RM 3150 RM 9,500
Operational
plan
Operation plan
Operation activity can be defined as the process of
organizing resources to produce output to become
input through the transformation process. It is very
important for the management of the company to
control and to ensure that they have using all the
sources to its best potential.
Operational activities involved are expositions the
business input through one system that are standard to
produce output and it also known as the
transformation process. In the transformation process
that involved few processes, we turn input to output.
For example, the transformation process is the
materials, machinery and workers for the product or
services
Operational plan
1) Process planning
a) Process plan
i. flow chart for the production of cookies
ii. Flow chart for the production of cakes

Operational plan
b) Activity flow chart for welcome client

Operational plan
2. Production schedule
Business operation and hours



DAY OPERATION HOURS
Monday - Friday 10.00 am 9.30 pm
Saturday - Sunday 11.00 am 9.00 pm
Public holiday Closed
Break hour
The break hour for the worker will be given for an hour. The workers will take
turn to go for their break so that there is still other worker to handle the
bakery
Operational plan
3. Material requirement
3.1. Manpower planning


No Position No.
of
staf
f
Monthly
salary
(RM)
EPF 13
%
(RM)
Socso
(RM)
2 %
Total
(RM)
1. Cashier 1 1100.00 143.00 2.86 1245.8
6
2. Baker 2 350.00 45.50 8.75 808.50

3.
Supervisor 1 1200.00 195.00 3.90 1398.9
0
TOTAL 2650.00 383.00 15.51 3453.2
6

Operational plan
d) Machine and equipment
Operational plan
Items Types Remark
License for Signboard License Majlis Daerah Perak Tengah
Employees Provide Fund
(EPF)
Regulation KWSP.
Compulsory to all workers
License for van and
motorcycle
License Jabatan Pengangkutan Jalan (JPJ).
For delivery man compulsory.
Typhoid injection Regulation Jabatan Kesihatan Malaysia.
For every workers
Attended Basic Food
Management Course
Regulation Ministry of Health Act
Halal Certification Regulation Jabatan Kemajuan Islam Malaysia
(JAKIM)
License, Permits and Regulation Required

Operational plan
Operation layout
i. Kitchen layout
ii. Caf layout
Operational plan
Operation budget

Item Fixed Asset
(RM)
Monthly
Expense (RM)
Other Expense
(RM)
Kitchen Machine and Equipment 35 543.00
Raw Materials 3 390.20
Wages, EPF and SOCSO 3 453.26
Total 35 543.00 6 843.46