ATTITUDE

Manjunath Radhakrishna
ndVOR IT Solutions Pvt. Ltd. Bangalore
WHAT IS MEANT BY ATTITUDE



WHAT HAVE YOU GOT TO SAY?

WHAT IS AN ATTITUDE?
Attitude is a state of mind
Your attitude is your mind-set
It is the way you look at things mentally
Attitudes are evaluative statements
They indicate ones feelings either favorable or
unfavorable to people, objects and events
Ex. When someone says I like teaching he is
expressing his attitude about his work.
HOW ATTITUDE WORKS

It is a cognitive and affective evaluation that
predisposes a person to to act in a certain way
THREE COMPONENTS OF
ATTITUDES?

Cognition (Thoughts Ex: My job is interesting)

Affection (Feelings Ex: I love my job)

Behavior (Actions & Reactions - Ex: I am going to
get to work early with a smile on my face)
DEFINITION OF ATTITUDE?


Attitude is defined as the persistent tendency to
feel and behave in a particular way towards some
objects, people or events
HOW ATTITUDES ARE FORMED??
Attitudes are not inherited

They are acquired or learned by people from the
environment in which they interact

The formation of attitudes is broadly classified in
to two sources namely
1. Direct Experience
2. Social Learning
DIRECT EXPERIENCE

Ones direct experience with an object or person
serves as a powerful source for his or her attitude
formation

In other words attitudes are formed on the basis of
ones past experience in concerned object or
person
SOCIAL LEARNING

The process of deriving attitudes from family peer
groups religious organizations and culture is called
social learning

In social learning a person acquires attitudes from
his or her environment in an indirect manner

They acquire it mainly by observing their models
ROLE OF CULTURE IN ATTITUDE
FORMATION

Culture plays a definitive role in the formation of
attitudes

Ex- Indians earn for future requirements
Americans for that matter earn to enjoy the present
THREE TYPES OF JOB RELATED
ATTITUDES
Job satisfaction - Individuals pleasurable or
positive emotional state toward his job

Job Involvement - the degree to which people
immerse themselves in their jobs - It is identifying
with ones job

Organizational commitment - it is about
employees loyalty towards their organizations - It
is identifying with ones organization
WHAT IS A POSITIVE ATTITUDE



WHAT HAVE YOU GOT TO SAY?
WHAT IS A POSITIVE ATTITUDE
Attitude is the way you communicate your mood
to others

The way you perceive the world and your position
in it directly affects your dealings with others

A positive self image will reinforce and improve
both professional and personal relationships
ATTITUDE IS YOUR MENTAL
FOCUS ON THE OUTSIDE WORLD
Like using a camera you can focus or set your
mind on what appeals to you
You can see situations as either opportunities or
failures

Examples
A hot summer day may be beautiful or ugly
A departmental meeting is either interesting or
boring
ARE YOU AWARE OF THIS?
When you are optimistic and anticipate successful
encounters you transmit a positive attitude and
people usually respond favorably

When you are pessimistic and expect the worst
your attitude is often negative and people tend to
avoid you

Quite simply you take the picture of life you want
to take
EMPHASIZING THE POSITIVE
AND DIFFUSING THE NEGATIVE
Emphasizing the positive and diffusing the
negative is like using a magnifying glass
You can place the glass over good news and feel
better or you can magnify bad news and make
yourself miserable
Magnifying situations can become a habit
If you continually focus on difficult situations the
result will be exaggerated distortions of problems
A BETTER APPROACH
Imagine you have binoculars
Use magnifying end to view positive things
Use the other end whenever you encounter
negative elements to make them appear smaller
Once you know to highlight the positive you are
on the right track
WHAT CAN WE LEARN FORM THIS
Think more about the positive things and try to
make use of the positives to drive your life
This means that you have learnt to alter your
imagery to highlight the positive
This means that you are moving in the right
direction
ATTITUDE IS NEVER STATIC!
IT IS AN ONGOING DYNAMIC PERCEPTUAL
PROCESS

Unless you are on constant guard negatives can slip
in to your mind which make your mind time spend
on difficulties rather than on opportunities

If negative factors stay around for a long time they
will be reflected in your disposition, the positive may
be still there but may be overshadowed by the
negative
REMEMBER
Challenge!
Push the negative factors to the outer perimeter of
your thinking
Those who will learn the trick will reflect it and
others will notice it
Of course! No one can be positive all the time
Excessive optimism is not realistic
Positive attitude is not an act. It must be genuine
SOME WAYS TO MEASURE
ATTITUDE
Self- Report
Indirect tests
Direct observation Techniques
SOME WAYS TO CHANGE ATTITUDE
Filling in information Gap
Resolving Discrepancies
Impact of peers
Thank you very much!