A

PRESENTATION
ON
CONSUMER SATISFACTION OF NIRMA
DETERGENT POWDER
Presented to :-
Mr. Sanjeev chaudhary


Presented By :-
Juhi Jayswal Roll No.-24
Iram Vantiya Roll No.-23
ABOUT COMPANY

Nirma is one of the few names - which is instantly
recognized as a True Indian brand, which took on mighty
multinationals. Nirma is one of the good reputed company
in India.

The people of Gujarat have a proud for this company
because it is also provide an Education.

It has been persistent effort of Nirma to make consumer
products available at an affordable price.

From initial days, Nirma believed in value-for-money
equation, in creating and maintaining long-lasting
relationships. It has always remained committed to offer
better products, at better value, for better living

OBJECTIVE OF RESEARCH
Primary Objectives
To study the behavior of consumer towards Nirma
detergent powder.

Secondary Objectives
To know customer preference for various brand of Nirma
detergent.
To check the value position of Nirma detergent.
To check the association the Yellow color with detergent.
To check the availability of the Nirma detergent at different
area.
To know how many people had seen advertisement of
Nirma Detergent.


To check the price of the Nirma detergent is
affordable or not.
To know customers of the Nirma detergent powder
are satisfied which the product.
To determine which brands of Detergent are more
preferred by the consumer.
To find out consumer opinions regarding price and
quality.
To evaluate strength and weakness of Nirma
Detergent.

SAMPLING PLAN
Sampling Unit Consumer of Mehsana and
Nadiad

Sample Size 50 sample
Element Housewives
Sampling Method Convenience sampling
method
Contact Method Personal interview




DATA ANALYSIS
AND
INTERPRETATION

1 DO YOU USE DETERGENT POWDER?
Category Respondent In (%)
Yes 50 100
No 0 0
Total 50 100
2 WHICH DETERGENT POWDER ARE YOU USING?
Category No. of Respondents In
(%)
Nirma 41 82
Rin 2 4
Mr. white 1 2
Wheel 2 4
Arial 2 4
Surf Excel 2 4
Total 50 100
3 WHICH BRAND OF NIRMA?
Category No. of Respondents In (%)
None 9 18
Nirma Washing powder 15 30
Super Nirma detergent powder 16 32
Nirma popular detergent
powder
7 14
Green Nirma washing powder 3 6
Total 50 100
4 HOW MANY MEMBERS IN YOUR FAMILY?
Category No. of Respondents In (%)
None 9 18
2 members 5 10
3 members 14 28
More than 3 members 22 44
Total 50 100
5 HOW MUCH DETERGENT DO YOU USE DURING
THE MONTH?
Category No. of Respondents In (%)
None 9 18
500 gms 13 26
1 kg 19 38
2 kg 9 18
Total 50 100
6 SHOW YOUR LEVEL OF AGREEMENT ON BELOW
MENTION STATEMENT?
Category Respondent In (%)
None 9 18
Strongly agree 23 46
Agree 8 16
Neither agree nor disagree 6 12
Disagree 3 6
Strongly disagree 1 2
Total 50 100
6.1 Nirma detergent is valuable detergent.
6.2 As Nirma is Gujarats company will preferred to buy Nirma
detergent.

Category Respondent In (%)
None 9 18
Strongly agree 4 8
Agree 9 18
Neither agree nor disagree 11 22
Disagree 15 30
Strongly disagree 2 4
Total 41 100
6.3 The color yellow is Suitable for detergent Powder.

Category Respondent In (%)
None 9 18
Strongly agree 9 18
Agree 16 32
Neither agree nor disagree 5 10
Disagree 8 16
Strongly disagree 3 9
Total 50 100
7 HAVE YOU EVER SEEN THE ADVERTISEMENT OF
NIRMA DETERGENT POWDER?
Category No. of Respondents In (%)
None 9 18
Yes 32 64
No 9 18
Total 50 100
8 ACCORDING TO YOU PRICE OF NIRMA
DETERGENT IS
Category No. of Respondents In (%)
None 9 18
High 7 14
Affordable 29 58
Low 5 10
Total 50 100
9 WOULD YOU LIKE TO RECOMMEND OTHER TO
USE NIRMA DETERGENT?
Category No. of Respondents In (%)
None 9 18
Yes 33 66
No 8 16
Total 50 100
10 SINCE HOW LONG DO YOU USE NIRMA
DETERGENT?
Category No. of Respondents In (%)
None 9 18
More than 4 years 25 50
4 years 8 16
3 years 4 8
2 years 2 4
1 years 2 4
Total 41 100
11 IS NIRMA DETERGENT EASILY AVAILABLE
NEAR TO YOUR LOCATION?
Category No. of Respondents In (%)
None 9 18
Yes 40 80
No 1 2
Total 41 100
12 HAVE YOU FACE ANY COMPLAIN REGARDING
TO NIRMA DETERGENT?
Category No. of Respondents In (%)
None 9 18
Yes 3 9
No 38 76
Total 50 100
MEASURES OF SHAPE
N Mini Max Mean Standard
deviation
Skewness kurtosis
valuabledetergent 50 0 5 1.48 1.216 0.970 0.513
Preffreabletime 50 0 5 2.50 1.542 -0.418 -1.042
colorsuitable 50 0 5 2.06 1.490 0.317 -0.785
CONCLUSION
Skewness is measures for tendency of the
deviations from the mean that a valuable detergent
and color suitable both variable are positive skewed
and preferable time is negative skewed.

For kurtosis when the value is positive then it is
more peaked then a normal distribution and when
negative then it is flatter then the normal
distribution. Then preferable time and color suitable
indicating that the distribution is flatter than a
normal distribution.
HYPOTHESIS
H0 : Nirma detergent is not valuable detergent
H1 : Nirma detergent is valuable detergent

when z=0.000

Then conclusion is that it is reject the null
hypothesis and except the alternative hypothesis.
H0 : Not preferable to buy a nirma detergent
H1 : Preferable to buy a nirma detergent

When Z=0.020

Then the conclusion is that it is reject the null
hypothesis and more people say that they are not
preferable to buy.
H0 : Yellow color not is Suitable for detergent
Powder
H1 : Yellow color is Suitable for detergent Powder

When z=0.036

Conclusion is that it is reject the null hypothesis that
is not suitable yellow color for most of people.
CONCLUSION
AND
FINDINGS

FINDINGS
100% of respondents are using the Detergent
Powder.
82% of respondents are using the Nirma Detergent
Powder.
Most of the respondents are says that T.V is the
power full medium of advertising for introducing a
new scheme for products.
Most of the respondents are used all brands other
than Nirma also, like, Rin, Mr. White, Wheel, Arial.
Major competitors of the Nirma Detergent for Nirma
washing powder and Super Nirma detergent powder
Customers prefer quality first while purchasing
detergent.
SUGGESTION
Many consumers are not aware of the all products of Nirma
detergent powder, so to increase the consumers awareness
through advertisements.

Company should more focus on the packaging of detergent
powder to increase the visibility of Nirma detergent powder
among other detergent powder.

Nirma should increase awareness among people about the
quality and hygienic conditions of Detergent Powder by
advertisements.
Nirma should decrease the price of their product
vis--vis competitors price.

Nirma should improve the quality and froth of
Detergent Powder.

Company should provide schemes to the consumer
so the consumers can be increased by
recommendation of Nirma detergent powder to
consumers.

LIMITATION
Samples were taken in Mehsana and Nadiad city and
therefore cannot be generalize for whole India.

Also, in Mehsana and Nadiad city all areas where not
covered and error may occur in generalization for the
division of income group and area wise.

Many respondents are reluctance to give information in
against of the asked question.

Respondents cannot give more time because of their busy
time schedule and sometimes not interested.

50 samples taken may not be enough to generalize for
whole population.
CONCLUSION
We have taken 50 samples in our study of Consumer
Satisfaction for Detergent Powder of Nirma. From
that we have concluded the following things:-

User uses Detergent Powder because washing time is
less.
Nirma is Market Leader in Detergent Powder according
to our study. Also, Super Nirma detergent powder is
main product for Nirma.
We also found that people retains Companys name and
product because of Advertisement in media.

THANK YOU