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An IDG Enterprise Brand

Navigating IT:
Objectives and
Obstacles
2014
Presented by John Smith
Sr. VP of Sales
IDG Enterprise
An IDG Enterprise Brand
Tech Purchase Decisions Are Collaborative
In which of the following ways are you involved in the purchase process for IT products and services?
AND Please rate your agreement with the following statements (strongly agree and somewhat agree).
Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
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An IDG Enterprise Brand
IoT Integrating into Many Tech Areas
Where does your organization stand with regard to the development or integration of smart products or devices to leverage the Internet of
Things concept? AND Which of the following areas of your organizations business strategy are or will be impacted by the Internet of Things
over the next 12 months?

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Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
42%
8%
5%
6%
29%
31%
8%
4%
11%
31%
No plans
Have developed or integrated
"smart" products or devices
Planning to implement within the
next 12 months
Pilot testing "smart" products or
devices
Evaluating/considering
1,000+ <1,000
An IDG Enterprise Brand
IT Investment Priorities
How important are the following areas as IT investment priorities for your company over the next 12 months?
AND Please rate your agreement with the following statements (strongly agree and somewhat agree).
Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
4
An IDG Enterprise Brand
Preview of the Top
IT Priorities
& Challenges
5
An IDG Enterprise Brand
Enterprise & SMB Differ on Smartphone vs.
Tablet Investments
0%
21%
33%
41%
54%
31%
35%
49%
2%
31%
40%
42%
48%
50%
50%
54%
Other
Mobile application management
Mobile application development
Mobile security software
Tablets
Mobile device management
Mobile applications
Smartphones
1,000+ Employees <1,000 Employees
In which of the following mobility products and services is your company investing or increasing investments during the next 12 months? (base:
of those that are involved in Mobile investments)
Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
6
An IDG Enterprise Brand
Productivity Drives Investments
0%
22%
26%
21%
33%
22%
28%
33%
49%
0%
19%
19%
21%
21%
23%
31%
40%
46%
Other
Expanding revenue opportunities
Improving data security
Lowering operating costs
Need for real-time information
Improving field service
Improving employee satisfaction
Improving customer support or services
Productivity advantages
1000+ Employees <1,000 Employees
What are the top 3 goals driving your companys investments in mobility products and services? (base: of those that are involved in Mobile
investments)
Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
7
An IDG Enterprise Brand
Security Investment Focus Varies by Company Size
In which of the following security products and services is your company investing or increasing investments during the next 12 months? (base:
of those that are involved in Security investments)
Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
8
An IDG Enterprise Brand
Securing Company Data Drives Investments
What are the top 3 goals driving your companys investments in security products and services? (base: of those that are involved in Security
investments)
Source: 2014 Navigating IT: Objectives & Obstacles, InfoWorld
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1%
4%
7%
18%
7%
10%
11%
40%
14%
37%
28%
14%
24%
54%
0%
6%
6%
6%
12%
12%
15%
19%
21%
25%
29%
33%
35%
46%
Other
Controlling employee use of public cloud services
Improving incident response times
Reducing security costs
Guarding against insider threats
Improving patch management
Improving visibility into network and data access
Protecting customer data/privacy
Managing security of smartphones and tablets
Detecting/combatting advanced persistent threats
Improving risk assessment
Compliance with regulations such as HIPAA or PCI
Enforcing security policy
Protecting company data
1,000+ Employees <1,000 Employees
An IDG Enterprise Brand
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For more information on this study contact Sue Yanovitch, VP of
Marketing, at syanovitch@idgenterprise.com

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