How to Easily Create

Five Fabulous
Infographics
In
PowerPoint
TABLE OF CONTENTS
ABOUT THESE TEMPLATES ...1



CREATING A COLOR SCHEME2



USING FONTS FOR DESIGN3



DESIGN ICONS AND SHAPES.4



WORKING WITH A THEME...5



CONCLUSION & RESOURCES6
ABOUT THESE TEMPLATES
Infographics are a powerful tool that companies and marketers can use to capture the
attention of their target audiences. In fact, according to AnsonAlex, publishers who use
infographics grow an average of 12% more in traffic than those who dont. Infographics
allow you to present what would normally be hard-to-digest information, in a way that
readers can enjoy and understand. The problem lies in finding the time and resources to do
so.

Thats why weve created six fully customizable templates that will give you the inspiration
and foundation you need to build your own infographics right in PowerPoint.

But first, lets dive into some tools you can use to customize these templates.

THE ESSENTIAL
POWERPOINT
TOOLS
FILL
LINE
EFFECTS
STYLES
While there are three essential
elements, there are four essential
tools that you will be using to design
your infographics: fill, line, effects,
styles. These four elements will help
build your color scheme, shape style,
and font styles.
FILL
The fill of an object or text will determine the primary color
of that object or text. For example, the fill of this box is
blue, and the fill of this text is white.
LINE
The line of an object will determine the color of the outline
surrounding an object. The line of this box is grey. You
can use the line of an object to make it stand out among
colored backgrounds or simply give it a border.
EFFECTS
The effects will give you the ability to add some design
elements to your graphics. You can work with a variety of
features that include shadows, bezels, outer glows, and
3D effects. The icon below is using a shadow effect.
STYLE
The shape styles give you the option to choose from a
number of pre-designed colors, lines, and effects that can
be applied to your graphics. This can be used for objects,
lines, and text.
ABC ABC ABC ABC
THE ESSENTIAL
POWERPOINT
ELEMENTS
TEXT
PICTURE
SHAPE
By learning to use the three key
elements of PowerPoint text,
picture, and shape you can create
high-quality infographics. Throughout
this template, youll learn a number
of ways to use these three elements
to create your graphics.
To insert an image like
the one above, you
can simply drag any
PNG or JPEG file into
your slide.
CREATING A FOUR COLOR
INFOGRAPHIC
When creating an infographic, you should
start by determining what color scheme you
would like to use. A four color setup gives you
plenty of creative freedom to work with. More
than that can look a bit chaotic.
USE CLIP ART, CUSTOM SHAPES, AND
FONTS
Microsoft has a variety
of clip art that you can
download from their
online database.
OVER
400
OPTIONS
Fonts like Wingdings
can be used to add
custom icons and
images to your text.
]
Combining custom
shapes can give you a
variety of useful
images to convey your
data.
Change a shapes
look by altering the
colors of the Fill and
Line of that shape.
Double click your
shape to access those
options in the tool bar
at the top.
50%
BREAK UP YOUR SECTIONS WITH A
CHANGE IN STYLE
A helpful tip about breaking up your infographic into distinguishable
sections is to simply change up the style. You can use a different set
of custom shapes or text, or inverse the color scheme. This can help
indicate to viewers that they are now looking at a section of statistics
or a section of explanatory information.
July 11
th
2014 - Investing in Young People
World Population Day is an annual event, observed on July 11 every year,
which seeks to raise awareness of global population issues. The event was
established by the Governing Council of the United Nations Development
Programme in 1989. It was inspired by the public interest in Five Billion Day
on July 11, 1987 approximately the date on which the worlds population
reached five billion people.

This Years Theme for World population day is Investing in young people
60%
World
Populat
ion in
in Asia
TIME
68
YEARS UNTIL
PUPPIES
TAKE OVER THE
WORLD
PEOPLE
9 OUT OF 10
MARKETERS
WILL SHARE THIS
STATEMENTS
INBOUND MARKETERS
ARE RESPONSIBLE FOR
FINDING LIFE ON MARS
Pakistan
Pakistan is
now the 6
th

most Populous
Country
MIX AND MATCH SHAPES
OVER
100
SHAPES
CAN BE USED TO CREATE GRAPHICS
TIMELINES
2012 2013 2014 2015
VIDEOS
OF CATS
GRAPHS
10
9
8
7
6
5
4
3
2
1
2009 2010 2011 2012
ATTENTION SPAN OF PEOPLE
RANDOM THOUGHTS
YOU CANT
CATCH APPLES BY
THROWING ORANGES
400
BILLION STARS
IN THE MILKY WAY
Youll notice that this infographic was created entirely from
basic shapes and alternating font sizes. By focusing your
design on two simple aspects, you can accomplish an intricate
outcome. For an infographic of this style, I would suggest
using no more than three colors and stick to one font to make
things simpler.
DONT LEAVE
TOO MUCH
WHITE SPACE
An important thing to remember when designing an
infographic is to keep your use of white space to a minimum.
Although white space can be useful, too much will spread your
data too far apart and break the flow of your infographic.
When youve finished designing your graphic, take a few
minutes to adjust and move your elements around to find that
perfect level of spacing.
COMPARING TWO
SIDES OF THE
SAME COIN
When creating an infographic for comparing
data, one of the easiest design tips is to
simply split your infographic in half. Use two
distinct colors and give each set of data its
own side on the page.
You can do this by choosing one color for
each side, and then use the basic shapes to
create two parts to your infographic. As you
can see, were using blue and red with white
as the general font color.
2
DIFFERENT
FONTS
1 1
FOR
HEADERS
FOR
TEXT
50 50
GROUP YOUR SHAPES
When creating custom graphics
from an assortment of shapes, it
can help to group those shapes
when you need to resize or move
them around your infographic.
You can do this by right clicking the
object above, navigate to
Grouping, and click Ungroup to
break this object into its individual
shapes. To regroup it, just highlight
all the pieces, right click, and
choose Group from the menu.
Hold the Shift key to select more
than one element at a time.
SHAPES THAT LOOK LIKE GRAPHS
BAR GRAPHICS CAN BE EASILY MADE
Learn to use a variety of shapes
to create interesting graphs,
charts, and other visualizations
to show off your data points.
31
Each of these icons was created from
individual shapes and lines offered by
PowerPoint. Using a combination of basic
shapes, rectangles, and lines, we were able
to create some commonly used icons for
infographics.
You should start by choosing a base color.
We used white as the base color of our
icons and blue or red to create the details.
Dont forget to hold the Shift key when
selecting multiple pieces of one icon. Once
youve selected each element of the icon,
you should group it so that you can more
easily move and scale the object.
The icons seen here are not limited to any
particular color scheme, size, or shape.
Experiment with your own company colors
and style to find what works for you.
As we mentioned before, try
sticking to fewer than 4 main
colors for your infographics.
This will give your designs a
professional feel that looks
vibrant but not too busy.
The goal of this infographic is
to illustrate two distinctly
different sides and compare
them visually for the viewers.
Breaking your data into two
sides will do the job well.
Pinterest Inspired Infographic: Tiles!
Tiles let you organize your
information and graphics.
Dont forget to pay attention
to consistent sizes and
spacing.
Use a variety of tile sizes to fill
up your infographic.
Large tiles should be used to
showcase a main point or
some important data your
infographic is based around. It
doesnt hurt to use lovable
icons that your readers can
connect to the data.
Get to the Point
Use the person icon to
illustrate statistics involving
people.
1 in 3 marketers will
A lot of people use cell phones
Simple icons can be great for
representing simple statistics.
Over 1,000 people get struck by lighting each year in the U.S.
Most of the stars you view from Earth are binary stars.
The moon is the only natural satellite of the Earth.
Explosions = Michael Bay
Movies
Random Bar Graph Information
Be sure to label your bar graph so your viewers are
aware of what they are looking at.
About 4.1 billion text messages are sent
per day in the U.S.
Half the time, Im right all the time. Most people dont know that panda
bears can move in four different
directions AT ONCE.
The total amount of water on Earth
is about 326 million cubic miles.
laptops go missing at U.S.
airports per week!
12
Million
Follow Me
on Twitter
@DetectiveDDubs
Webcams have
been in existence
for fewer than 20
years.
CONCLUSION
Once your infographic is ready, youll need to save the
PowerPoint slide as an image. Simply go to File Save As
and select PNG (Portable Network Graphics). Saving the slide
in PNG is an important aspect of your final product. The PNG
format is the only file type that will give your infographics the
high quality they need for publishing.
SAVING YOUR INFOGRAPHIC
Collect Visual Content Insights with
HubSpots Social Media Tools
Sources - HubSpot
http://bitly.com/InfographFreeTrial
HOW THIS WILL HELP YOUR INBOUND MARKETING STRATEGY
The rise of visual content on the internet creates a demand for high quality, educational, and entertaining
content. One issue with large amounts of educational information -- like statistics -- is that these types of
information can be hard to digest if presented incorrectly. The infographic provides you with a highly visual
and easily sharable platform to display your content. This will allow you to better communicate your
information to the readers and offer them an easier way to share your wisdom with their world of friends,
colleagues, and peers.

Now that youve got a set of great templates and some inspiration, start creating! Remember to have fun
and experiment with your infographics to find which colors, fonts, and styles work best for yourself and
your company.
WANT TO MEASURE THE SUCCESS OF YOUR INFOGRAPHICS?
As mentioned earlier, publishers who use infographics grow in traffic an average of 12% more than those
who dont. But how do you actually measure the business impact of your infographics?

By uploading and sharing your visual content through HubSpots social media tools, you can get actual
marketing insight into how much traffic your infographics are sending to your website! By starting a free
trial of our social media tools, you can start sharing your infographics right away, and start watching the
metrics roll in! Click here to unveil such insights today: http://bitly.com/HS-Free-Social-Tool