Marketing

Research
Scaling
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Question-
naires &
Data Prep.
Descriptive
Stats.
Hypothesis
Testing
Sampling
Answer
Scaling
for 1
Which of the following
scales is the Hot scale
for peppers.
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Categorical

Back to the Game
Scaling
for 1
B. What is
Ordinal
Answer
Scaling
for 2
In which type of scale are the
gaps between whole numbers
equal.
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Categorical

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Scaling
for 2
C. What is
Interval
Answer
Scaling
for 3
What sort of scale is the
question: How old are you?
________
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Categorical
Back to the Game
Scaling
for 3
D. What is Ratio

Answer
Scaling
for 4
Extremely Reliable ___
Very Reliable ___
Somewhat Reliable ___
Somewhat Unreliable ___
Very Unreliable ___
Extremely Unreliable ___
The scale on the
left is:
A. Odd
B. Unbalanced
C. Unforced
D. Forced
E. End anchored

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Scaling
for 4
D. What is forced?
Answer
Scaling
for 5
A question like the one above used to
describe Safeway uses a
A. Semantic differential scale
B. Comparative scale
C. Continuous scale
D. Rank order scale
E. Constant sum scale

Modern Store Old- fashioned store
Back to the Game
Scaling
for 5
A. What is
Semantic
Differential Scale
Questionnaires &
Data Prep. for 1
Answer
Which of the following is NOT a major
concern in designing a
questionnaire?
A. Content of questions
B. Wording of questions
C. Sequence of questions
D. Layout of questions
E. Proportion of closed and open
questions
Back to the Game
Questionnaires &
Data Prep. for 1
E. What is

Answer
Questionnaires & Data Prep.
for 2
Which of the following is NOT an
advantage of open ended
questions
A. Wide range of responses can be
obtained
B. Don't channel respondents thinking
C. useful as introduction to survey or topic
D. Ease of understanding
E. When its important to measure the
salience of an issue
Back to the Game
Questionnaires &
Data Prep. for 2
Answer
Questionnaires &
Data Prep. for 3
Prior to coding, survey questions
should be edited for all the
things below except for
A. Completeness
B. Legibility
C. Right informant
D. Consistency
E. All of the above should be
checked
Back to the Game
Questionnaires &
Data Prep. for 3
Answer
Questionnaires &
Data Prep. for 4
Daily
Double
What is the weakness with the
question:
Do you smoke? please tick one
Yes ______
No ______
A. Leading question
B. Vague question
C. Loaded question
D. Double-barreled question
E. Burdensome question
Back to the Game
Questionnaires &
Data Prep. for 4
B. What is Vague
question?
Answer
Questionnaires &
Data Prep. for 5
" Which is NOT true when coding
open-ended questions
A. categories must be mutually exclusive
B. Categories must be collectively
exhaustive.
C. Non-responses do not have to be coded
D. You should generally have an other or
none of the above category.
E. No more than 10% should be coded as
other or none of the above

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Questionnaires &
Data Prep. for 5
C. What is Non-
responses do not
have to be coded
Descriptive Stats. for 1
Answer
Which is NOT true of the normal
distribution
A. Mean, medium, and mode coincide
B. They differ in how spread out they are.
C. The area under each curve is 1.
D. The height of a normal distribution can
be specified mathematically in terms of
two parameters: the mean and the
standard deviation.
E. All the above are true
Back to the Game
Descriptive Stats.
for 1
E. What is

Answer
Descriptive Stats. for 2
Which of the following is
not a Measure of Central
Tendency
A. Mean
B. Median
C. Mode
D. Standard Deviation
E. Average
Back to the Game
Descriptive Stats.
for 2
D. What is Standard
Deviation
Answer
Descriptive Stats.
for 3
The variable being studied is
called the
A. dependent variable
B. independent variable
C. Discrete variable
D. Hypothesis variable
E. Cross-tabulated variable
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Descriptive Stats.
for 3
A. What is
dependent variable
Answer
Descriptive Stats. for 4
The arrangement of statistical data
in a row-and-column format that
exhibits the count of responses
or observations for each category
assigned to a variable is called
A. A histogram
B. A contingency table
C. A frequency table
D. A normative distribution
E. A chi-square distribution


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Descriptive Stats.
for 4
C. What is A
frequency table
Answer
Descriptive Stats.
for 5
The distribution on the left
is an example of
A. Positive skew
B. Negative skew
C. Positive association
D. Positive kurtosis
E. Negative kurtosis
Back to the Game Board
Descriptive Stats.
for 5
A. What is
Hypothesis Testing for 1
Answer
If you wanted to know whether men or
women are more likely to be
smokers, what is the most
appropriate statistical test of your
results.
A. Frequency distribution
B. Chi-Square
C. Independent samples t-test
D. One-sample t-test
E. Analysis of Variance
Back to the Game Board
Hypothesis Testing for 1
B. What is Chi-
Square
Answer
Hypothesis Testing for 2
We commit Type error II when we.
A. Conduct the wrong statistical test
B. Accept the null hypothesis when it
is false
C. Accept the null hypothesis when it
is true
D. Reject the null hypothesis when it is
true
E. Reject the null hypothesis when it is
false
Back to the Game Board
Hypothesis Testing for 2
B. What is
Answer
Hypothesis Testing for 3
The hypothesis the researcher
wants to test is called the.
A. Alternative hypothesis
B. Null hypothesis
C. Status hypothesis
D. Research hypothesis
E. Differential means hypothesis
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Hypothesis Testing for 3
A. What is the
alternative
hypothesis
Answer
Hypothesis Testing for 4
In a contingency table with 2 rows and 3
columns how many degrees of
freedom are there
A. 2
B. 3
C. 4
D. 5
E. N-1
Back to the Game Board
Hypothesis Testing for 4
A. What is 2?
Answer
Hypothesis Testing for 5
When you have one independent (grouping)
variable with 3 or more levels (groups) and
one dependent continuous variable what is
the appropriate test
A. One sample t-test
B. Independent samples t-test
C. Paired sample t-test
D. One way Analysis of variance
E. correlation
Daily
Double
Back to the Game Board
Hypothesis Testing for 5
D. What is
Analysis of
Variance?
Sampling for 1
Answer
The sampling frame is:

A. A polling of the entire population
B. A Listing of the population from
which a sample is chosen
C. The selection of a subset of the
population
D. A polling of the sample
E. The entire body of units of
interest to decision makers in a
situation
Back to the Game Board
Sampling for 1
B. What is
Answer
Sampling for 2
Which of the following is NOT
a Non-Sampling Error
A. Respondent lying or forgetting
B. Small sample size
C. Interviewer bias
D. Recording errors
E. Poorly designed questionnaires
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Sampling for 2
Answer
Sampling for 3
If we do the same test 20 times and
say it is statistically probable that
the results will fall between 61-69 %,
at least 19 times, this is known as
A. The known margin of error
B. The Standard error of the mean
C. The alpha level
D. Being statistically significant
E. The confidence interval

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Sampling for 3
E. What is The
confidence interval
Answer
Sampling for 4
Proportional Stratified Sampling is
Used
A. When some segments of the
population are too small
B. When some segments of the
population are more important than
others
C. When the population is divided into
subgroups, or clusters
D. When the population is divided into
strata
E. When some segments are more
diversified than others
Back to the Game Board
Sampling for 4
D. What is

Answer
Which of the following is NOT
an example of Probability
sampling
A. Simple random sampling
B. Systematic sampling
C. stratified sampling
D. Convenience sampling
E. Cluster sampling
Sampling for 5
Back to the Game Board
Sampling for 5
D.