DEW – YOUR PERSONAL WATER PURIFIER

A CONCEPT PRODUCT FROM

HITECHPLAST LTD.
PROMOTING HEALTH & CHANGING
LIVES !

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 ABOUT HITECHPLAST
Group Profile Overview:

Group is engaged in the manufacture and sale of innovative polymer products to industries like paint, personal care, agro
chemicals, health care, confectionary, lube and retail household products.

HPL started its operations in December 1993, by manufacturing thin walled cylindrical, injection moulded, plastic containers
referred as “BoCans” – a product invented and patented by a technocrat, Mr. Eric Bock of Denmark, primarily for paint
customers. With a vision to grow HPL expanded its range of products to include tapered pails designed and manufactured in-
house to cater to customer requirements. Currently, it offers containers in the size of 1/5 ltr to 20 ltrs. In the years that followed,
HPL set up production facilities at five geographical different locations and thus established national presence.
HPL started initially to cater to the packaging requirements of paint industry. Subsequently, it identified different industrial
segments and added light- weight pails to cater to the requirements of chemicals and other industrial applications. The entire
range of products has been designed and manufactured in-house. This product is also receiving increasing acceptance by
different industries.
upgraded its product range and technology by investing in new moulds, machines and technical know-how.
HPL has during the years developed an in-house mould design facilities manned by experienced and qualified engineers who
with the help of latest computer aided design hardware and software are capable of designing various sophisticated moulds to
meet emerging customer requirements. It has established a modern tool room consisting of CNC lathes and milling machines
for mould maintenance as well as for making new moulds. Acquisition (inorganic growth):
To further consolidate its market share in polymer products, to broad-base the industrial service and de-risk its exposure to
paint industry, in 2003-2004, HPL acquired companies manufacturing plastic rigid containers from 20 ml to 5 litres, under the
banner of Clear Plastics Limited. Further, in 2006-07, HPL acquired companies manufacturing plastic rigid containers from 5 ml
to 8 litres, under the banner Mipak Polymers Limited.

Business Segments:
Over the years, HPL has identified and developed product centred packaging solutions which include: Paints
• Personal care and Cosmetic packaging
• Agro Chemicals and Lube PROMOTING HEALTH & CHANGING
• Health and Pharma products LIVES !
CONCEPT PRODUCT BY HITECHPLAST
• Confectionary and Retail Household products LIMITED

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 WATER WARS :CONCEPT PRODUCT : DEW THE PERSONAL WATER PURIFIER

• THE WAR FOR WATER PURIFIERS BELOW THE RS 2000/- MARK HAS EMERGED AS A HOTLY
CONTESTED SPACE.

• EFL WITH AQUASURE , HUL WITH PUREIT , KENT & PHILIPS ARE LOOKING FOR A LARGER
MARKET SHARE OF WHAT CONSTITUTES 20% OF THE RS 1400 CRORE AND GROWING DOMESTIC
WATER PURIFIER MARKET.

• OPPURTUNITY COMES FROM THE BOTTOM OF THE PYRAMID WHERE 81% OF THE TARGET
MARKET MADE OF URBAN & SMALL TOWNS WHO DRINK WATER DIRECTLY FROM THE TAP OR
PURIFY IT USING CANDLE WATER FILTERS , MUSLIN CLOTH , & OTHER METHODS.

• COMPETION IS PITCHING THE WATER PURIFICATION EQUIPMENT @ RS 2000/ AND ABOVE.

• A FLAGSHIP PRODUCT FROM HITECHPLAST A CONCEPT PRODUCT BEING INTRODUCED INTO

THE MARKET WITH LAUNCH OF DEW IN THE BLUE OCEAN SEGMENT PRICED AT AN MRP OF RS
175 / MAKES COMPETION IR-RELEVANT .

• DESIGNED , CONCEPTUALISED BY INNOVATION TEAM HITECHPLAST LED BY RENOWNED

INVENTOR GURSHARAM BHAMRA WHO HAS TO HIS CREDIT OTHER BLOCKBUSTER PRODUCTS
VIA FUTURA PRESSURE COOKER & EAGLE VACUM FLASK AIMS AT PROMOTING AFFORDABLE
HELATH & WELL BEING BY OFFERING DRINKABLE QUALITY WATER FREE OF BACTERIA TO THE
MASSES.

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FUNCTIONAL PRINCIPLE & TECHNIQUE

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 FEATURES : DEW “ THE PERSONAL WATER PURIFIER & PRODUCT EFFICACY

FEATURES

• IONIC ADSORBTION MICRO FILTRATION .

• ALLOWS YOU TO DRINK WATER ON THE MOVE AT VIRTUALLY NO COST .

• EXCELLENT FOR TREATING WATER FROM SOURCES AT HOME , PUBLIC PLACES LIKE
SCHOOLS,RAILWAY STATIONS,PICNIC SPOTS .

• REMOVES PARTICULTE MATTER AND KILLS ALL HARMFUL BACTERIA LIKE

ECHERICHIA COLI PSEUDOMONAS, SALMONELLA & STAP HYLOCOCCUS AUREUS ,
WHICH ARE HAZARDOUS TO HEALTH .

• FILTERING CAPACITY : 800 LITRES OR 1200 REFILLS OR ONE YEAR OF USE .

• EFFECTIVE COST OF FILTERING 1 LITRE OF WATER IS APPROXIMATELY RS 0.20 .

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 WATER CONDITIONS IN INDIA

Why Clean Water?

• 1500 million Liters per day that is the amount of sewage generated by each of the 23
Macro cities .
• Small Fraction of this is treated the rest flows into rivers and streams
• Water Pollution results in diseases like Diarrhea , Dysentery , Cholera , Typhoid , Polio
etc.
• ROOT CAUSE OF THESE DISEASES ARE BACTRIAS LIKE ECOLI , SALMONELIA ,
PSEUDOMONAS,STAPHYLOCOCCUS AUREUS - ACCORDING TO BEREAU OF
INDIAN STANDARDS (BIS ) WATER IS TERMED AS POTABLE AND THERFORE
SAFE FOR DRINKING , ONLY IF ECOLI IS NIL

• More than 1 in 6 people in the world don't have access to safe drinking water.
• 1 out of every 4 deaths under the age of 5 worldwide is due to a water-related disease.
• Nearly 80% of illnesses in developing countries are linked to poor water and sanitation
conditions.
• For only <$4 Rs 175 /- , you can fix that for one person... for ONE year with DEW
• Clean water doesn't just save lives, it changes them... forever.
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WATER SCENARIO GLOBALLY
• LONDON (AlertNet)� Waterborne diseases kill four children a minute, the U.N. children's agency
said as activists urged the world to improve water safety for some 400 million children.
• The call came from young campaigners meeting at the Children's World Water Forum (CWWF) in
Mexico City.
• UNICEF, which helped organise the conference, said children paid the highest price in a world where
over 1 billion people do not have safe water and one in three lacks a basic toilet.
• "Waterborne illness kills a child every 15 seconds and underlies much of the world's disease and
malnutrition," UNICEF's executive director Ann Veneman said in a statement on the eve of World
Water Day (March 22).
• "Solutions to the world water crisis must ensure that children survive, thrive, learn and live in dignity.“
• World leaders have pledged to halve the proportion of people without safe water and basic sanitation
by 2015 as one of the Millennium Development Goals.
• UNICEF regional breakdown:
• Sub-Saharan Africa Decades of conflict, poor land management and the current drought have left
most children facing a desperate water shortage. Over 42 percent of the population have no access
to safe water and only 36 percent have a toilet. This is the only region lagging on both its water and
sanitation development goals.
• South and East Asia Over half of all people without toilets live in India and China � 1.5 billion �
creating an environment polluted with human waste. Water quality is another growing threat to the
region's children. Dangerous contaminants such as arsenic and fluoride put the health of 50 million
people at serious risk.
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 WATER SAMPLES TESTED THROUGH DEW – THE PERSONAL WATER PURIFIER

Tests Conducted at National Toxicology Centre Pune – Approved by FDA

Water Contamination in different sources as studied in Pune Region

Serial Sources Range Of Ecoli Count per 100

Number ml in Water Sources
1 Rivers 50-300
2 Canals 20-50
3 Lakes 25-70
4 1
Test Wells 10-35
All above samples mentioned on table were passed through DEW - THE PERSONAL WATER PURIFIER AND TESTED FOR ECOLI , ALL SAMPLES SHOWED NIL ECOLI
5
Test 2
Railway Stations 1-7
800 Liters of water cultured ( Water Contaminated by adding bacteria in Microbiological Lab ) with Ecoli so that its count shows 600 per 100 ml of water , when passed through ‘ DEW – THE PERSONAL
WATER PURIFIER “ SHOWED NIL ECOLI

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 RECOMMENDED USE

• Though efficacious for considerably high Ecoli count present in highly suspect
sources it is best recommended for use from drinkable sources like tap water at
railway stations , bus depots , schools , armed forces on outdoor exercises , students
, pilgrims , police & Commonwealth Games

For Trade Enquiries Please contact :

Marketing Office
PRODUCT : DEW – THE PERSONAL WATER PURIFIER
“Prime Options ” THE MARKETING GENIE
C 1/635 , Ansals Palam Vihar ,
Gurgaon – Haryana -420017
M - +91-9717500111
L - +91-124-4205699
e-Mail : atul.marwaha@primeoptions.co.in
OR Contact :
Hitech Plast Limited
C/130, SOLARIS 1
OPP L& T Gate No 6,
Powai -Mumbai -400072

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