THE Cs

Of effective communication
 Seven Cs
 Completeness
 Conciseness
 Consideration
 Concreteness
 Clarity
 Courtesy
 Correctness
 COMPLETENESS

 Provide all necessary information

 Answer all the Ws clearly
 Who, what, when, where, why

 Answer all questions asked

 Give something extra, when
desirable.
 CONCISENESS
 Eliminate wordy expressions
Use single words in place of phrases

 Includeonly relevant material

 Avoid unnecessary repetition
Repetition of same word or idea creates
dullness.
 CONSIDERATION
 Focus on YOU instead of I and WE
 UsingYOU does help project YOU ATTITUDE
but overuse can lead to a negative reaction

 Show benefit or interest

 Readersmay react positively when benefits
are shown to them

 Emphasize positive, pleasant facts

 Readers’ reaction also depends on the
choice of words so use positive words.
 CONCRETENESS
 Use specific facts and figures
 Beprecise and concrete in both written and
oral business communication

 Put action in your verbs

 Verbspropel thoughts; they move ideas in
place of slower-moving nouns

 Choose vivid, image building words

 Use active voice to put the verb up front.
 CLARITY
 Choose precise, concrete and familiar words
 When in doubt, use more familiar words; audiences will
understand them better

 Construct effective sentences and paragraphs

 Tryfor an average sentence length of between 17 and
20 words

 Insert no more than one main idea into a sentence.

 COURTESY
 Be tactful, thoughtful and appreciative
Stupid letter; I can’t understand a word of it
It’s my understanding……

 Use expressions that show respect

Avoid expressions with YOU or YOUR
 Choose nondiscriminatory expressions
Give the impression that you are interested in business
without discrimination.
 CORRECTNESS
 Use the right level of language
Informalwriting is more characteristic of
business writing
 Check accuracy of figures, facts and
words
Itacts as a comment on the validity of
the material
 Maintain
acceptable writing
mechanics.
 EXAMPLES OF
COMPLETENESS
 How come my request for an interview
letter did not receive a response
When was letter sent? Who sent it? To whom
it was sent?
 Pleasesend me in return the departures
in Singapore to Hong Kong on 8th
Give something extra like day, time etc..
EXAMPLES OF CONCISENESS
 We hereby wish to let you know that
our company is pleased with the
confidence you have reposed in us
We appreciate your confidence
 Allow
me to say how helpful your
response was
Your last response was helpful
 In due course
Soon.
 EXAMPLES OF
CONSIDERATION
 WE ATTITUDE
I am delighted to announce that we will be
extending our hours to make shopping
more convenient

 YOU ATTITUDE
You will be able to shop evenings with the
extended hours.
 EXAMPLES OF CONCRETENESS

 Students’ GMAT scores are higher

 In 1996 the GMAT scores averaged 600; by
1997 they had risen to 610
 ACTION VERBS

 The professor will give consideration to the report

 The professor will consider the report

 The proposal has requirement for…...

The proposal requires…….
 EXAMPLES OF CLARITY
 Afterour perusal of pertinent data,
the conclusion is that a lucrative
market exists for the subject
property
 The data we studied show that your
property is profitable and in high
demand.
 EXAMPLES OF COURTESY
 Clearly, you did not read my latest
fax
Sometimes my wording is not precise;
let me try again
 Stupid letter; I cant understand any
of it
It’s my understanding.
EXAMPLES OF CORRECTNESS
 Tryto learn grammatical rules and
write with accuracy.
THE END