Presentation

On

V/
S
Srinivas R
Khode
INTRODUCTIO
N
 Pizza Hut
Good time start with great
Pizza
∆ It entered India (Delhi) in June 1996

∆ By Jan 2001 pizza hut had 19 outlet across India

∆ Presently it has 142 outlets in 32 cities in India

∆ Pizza Hut is the largest pizza restaurant company

in
the world

∆ It has 12,000 outlets in 90 countries

∆ Employing more than 300,000 people.

 Hungry Kya ?
 It entered India (Delhi) in 1996 through a
franchise agreement with VamBhartia
Corp.
 Speedy growth [ 1 outlet in 1996 & 101
outlets in Feb 2001
 At present 220 outlets in 42 cites in India.
 Emphasis on home delivery
SWOT Analysis
 30 Min. home  USP- Dining Exp.
Delivery frame
With delivery &
 Varity in menu
take away
 Toll free no. for
order options
 It had a tie-up with  Localized menu
Discovery Channel
 World 1st
 Heat wave delivery
package. 100%Veg.
Restaurant
 Provision for kids
Can’t trap  Delivery
children market service not
time bound

High Price
 Slow Expansion

 High price
 Eating out at 'branded' restaurants was
more prevalent out

 Brand recognition 

 Definitive Indian palate

 City specific food habit

 Pizza was not popular in India till 1996

 High Price

  Threat of substitutes

 Reckless riding for delivery in time

 Pan in your name
 Buy 1 get 1 free
 Pizza pooch menu

 1 Rs. Pan deal  Ads on T.V. ( Hungry

Kya )
 ‘ Bara nahi to tera ’
[ on time or free ]
 Tie up with M.T.N.L . &
 Reduction in price discovery channels
 Ads. On T.V. Channels
from July 2001  Database Marketing.

 Non traditional outlet

?
Thank
U