Entertainment

Introducing for the 1

st
time in India , Party
inside the Swimming Pool
Fun casino games like roulette and slot
machines
Target practice with fake guns
Pole dancers, belly dancers, flare bartenders
etc.
Hookahs and recliner chairs by the poolside
Tattoo parlours & Hair Braiding Artists

Venue Details
The Tulip Star Ballroom (Mahagony)
Pre-function Area
Lawn
Poolside
Dcor
The Tulip Star Ballroom & the pre-function
area will be clubbed as the main party zone
The Assembly banquet hall will have a DJ
playing hip hop music
The poolside will be the venue for hookahs &
lounge music with a blend of alcohol &
elaborate food
An elaborate buffet with starters ,main course
& desserts at the lawns
Detailing
Housekeeping staff to ensure no mess
First-class valet services catering to 8-10 cars at a
time, to ensure that guests dont have to wait for
long
Three security checks to avoid duplicity of passes
and thus achieve crowd filtering

Food & Beverages
A 3-course meal served over an area of
approximately 6000 sq. ft.
6 bars at assorted locations one of them about 11
meters in length and catering to about 60-80
people at a time
A mobile service staff to serve starters &
beverages and thus avoiding a rush at the bars
Hookahs served by the pool-side, where semi-
sleeper chairs will be placed
Media
8 Hoardings strategically placed at premium locations for 10
days
1 full page each with Hindustan times, Mumbai Mirror & Mid-
Day.
2 Half page insertions each with Hindustan times, Mumbai
Mirror &Mid-day
1200 seconds of free commercial time on one of the leading
radio channels commencing from 15-12-08
Internal mailers to corporate & call centers & BPOs
Media coverage by a leading television channel
Value of the above : INR 39,00,000
Marketing
Tie up with a Leading Travel Co.
Tie-up with one of the leading coffee chains for
15 days for branding
National sales team will also have the task of
selling similar or tailor made packages for their
existing and walk-in clientele.

Target Segment
Demographics
Age: 22 30 for regular & 30 + for V.I.P
Working Professionals in Mumbai
Tourists who are in town for the Holiday Season
Psychographics
A person who appreciates class, in all senses of the word.
He/She knows his/her brands and doesnt mind spending,
to have a good time. Usually parties till the wee hours of
the morning. One who can appreciate a good party, and is
the center of his/her circle, who gets his group to follow
where he/she leads.
The Brand & the theme are synonymous
with style and taste
Both exude a sense of power
Both are associated with wealth and class

Brand X and Miami Grind
Benefits to the Presenting Sponsor
The event branding will read Brand X presents
Miami Grind at the Tulip Star
The above format will be seen on the hoardings, press
ads, radio publicity, mailers & all other communication
pertaining to the event
Presenting rights on invites
DJ announcements
2 Vantage spots within the venue

Cost for the main sponsor: INR 15,00,000
Logos as a Co-sponsor on hoardings and in press ads
Mention in all radio announcements
Branding on all the communication pertaining to the
event
1 vantage spot within the venue

Cost of the above: INR 8,00,000
Benefits to the Co-Sponsor
Logos on hoardings at the base line
Logos on Press-ads at the base line
Mention in radio announcements

Cost for the above: INR 3,00,000
Benefits to the Associate Sponsor
Our Vision
To deliver quality service to our
customers, by maintaining the highest
possible standards, and thereby
ensuring customer satisfaction time
and again.
Our Aim
To strive to make
this New Years Eve bash...
the best in town,
with personalized quality service.


Come celebrate
this New Years Eve
Cheer!