McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Today McDonalds has 6435 operating restaurants and 27075 franchise Credit analysis PESTEL analysis Political: McDonalds is a US trade mark with restaurant branches over 119 countries over the world It represent the modern western daily fast food which keep pace with fast life style, As a prominent example of the rapid globalization of the American fast food industry
Because of it famous Brand any political crashes my reflect on it as one of the most know American brands in the world.
The volatility of such huge brand will be high against any political fluctuation in some countries,
Economical Burger KingSecond largest burger chain Wendy'sWorld's third largest hamburger fast food chain Jack in the BoxAmerican fast food chain SubwayLargest single-brand restaurant chain Dicos - Third largest Chinese fast-food chain
Inability to pay franchise fees or meet McDonalds
Social Giving back to the community is an essential part of McDonald's heritage and values. the help customers build better communities and support Ronald McDonald House Charities. leverage scope and resources to help make the world a better place. On the other side many people and health organization attach such fasty food chains for human health reasons through media and medical researches and reports. Employs more than 1.5 million people over the world. technological Faster way of cooking Environmental Environmental record McDonald's announced that 11 of its Sheffield, England restaurants have been using a biomass trial that had cut its waste and carbon footprint by half in the area. In this trial, waste from the restaurants were collected by Veolia Environmental Services and used to produce energy at a power plant. McDonald's plans to expand this project, although the lack of biomass power plants in the U.S. will prevent this plan from becoming a national standard anytime soon. In addition, in Europe, McDonald's has been recycling vegetable grease by converting it to fuel for its diesel trucks. legal McDonald's has been involved in a number of lawsuits most of which involved trademark disputes. The company has threatened many food businesses with legal action . McDonald's has defended itself in several cases involving workers' rights and was fined by British judgment in 2011 for illegal employing .