PRESENTED TO:

PRESENTED BY:
Mrs. Kirti Dutta
Abhishek Singla
Devvarat
Yadav
Deepika
Srimal
Shreya Tyagi
Harpreet
 TABLE OF CONTENT

 INTRODUCTION & RESEARCH

OBJECTIVE
 COMPANY PROFILE
 DATA ANALYSIS & INTERPRETATIONS
 CONCLUSION & FINDINGS
 RECOMMENDATIONS
 LIMITATIONS
 BIBLIOGRAPHY
INTRODUCTION & RESEARCH OBJECTIVE

 We have done our research on consumer

perception and response to brown goods like TV.
 The objective of this thesis is to explore
consumer receptivity, perception and behavioral
response to brown goods like TV.
 With the use of a structured questionnaire
conducted with 50 respondents and in-depth
interviews conducted with consumers, we
analyzed their response and perception with
regards to five different platforms on which
people buy TV set.
 Namely 1) Size, 2) Price, 3) Company, 4) Money
and 5) Influencal factors.
INTRODUCTION & RESEARCH OBJECTIVE

 With this study, we hope to provide new

insights on perception of brown goods like
TV as a marketing tool from a consumer
standpoint and serve as a first step for
future research on how consumer
perception can successfully reach out,
connect with and influence consumers.
 The following are the areas which are
covered in the research process:
 Market potential of TV set
 Market share of TV company
Customer perception for TV set
 COMPANY PROFILE
SONY
 One of the most recognized brand names in the
world today.
 Sony Corporation, Japan, established its India
operations in November 1994.
 With brands names -BRAVIA, Xplod, Sony hi-fi,
Handycam, Cyber-shot‚ WEGA,VAIO,Walkman,
PlayStation,
LG
LG Electronics Korean Consumer Electronics &
Home Appliance Manufacturer
Have started mobile appliance business since
1996.
Formerly known as LG Information &
Communication Co. (LGIC), which form Gold Star
SAMSUNG
Telecommunication Company successor.
The Samsung Group (Korean) is a multinational
conglomerate
Headquarter in Samsung Town, Seoul,
South Korea.
It is the world's largest conglomerate with an
DATA ANALYSIS & INTERPRETATIONS

The bar chart shows the

people preferences in two
categories one is earning
and other is non earning.
The survey shows that non
earning people most prefer
technical superiority(24%)
when it comes to buying a
new TV set but earning
people most prefer Brand
name(20%).Also the least
preferred choice is
availability with of overall %
In respect to total population we can
see that with 42% being highest in case
of technology. Brand name came
second with 30% share. With 26% price
is the third preference. With 2%
availability comes last.
Sony is the leader among both earning and
non earning categories with 34%
and 28% share respectively. In non earning
category LG comes second with 12%, in
earning category with 14% Samsung comes
second. Samsung
share in no earning category is lowest with
2%. LG share with earning category is 6%.As
far as others category concerned 6% comes in
Sony is the leader in overall preferred
market share with
62% share. Second comes LG with
18%,third is Samsung
with 16% and .last is others with6%.
We can see among the most preferred
size is 33-42 inches with 32% of people
choosing it and with 30% 43-52 inch
size is the second most preferred and
with 20% and 18% ,above 52inch and
20-30 inch takes the third and fourth
place
In earning category the most preferred
size for television is 43-52 inches. For 33-
42 inches size the ratio for earning
and non earning are same. There was an
anomaly in the data collected for 52
inches size and above coz the number
for non earning persons was higher than
earning.
With 38% of share Sony is first. LG came
second with 30% SAMSUNG has 14% share
and it is last in term of market share.
Others category comes on third place with
16% share.
The most preferred choice when it comes
to spending money is RS.40,000-60,000
with 36% market share just below it is
RS.20,000-RS.40,000 with 34% share,
60,000-80,000 has 10% share an it is last
on list. Third place is occupied by 80,000
and above with 20%
When it comes to earning category the most pre
choice is 20,000-40,000 range with 26%.Second
is
RS.40,000-60,000 range with 20% with 80,000 a
acquiring 8% comes third and 60,000-80,000 is
2%.
In non earning category the most preferred choi
40,000-60,000 range with 16%
Second is 80,000 and above with 12% people ch
The least favored is 20,000-40,000 range and
60,000-80,000 both with 8% of people choosing
We can clearly see that LCD is the most
favored by both earning and non earning with
24% and 22% respectively. In earning category
second came the plasma TV set with 16% LED
came third with 12% Box type TV set is least
favored with only 4% of earning people
choosing it .In non earning category
LED(14%)comes second while plasma(8%)
comes third,here also Box type is least favored
with only 2% people choosing it.
 CONCLUSION & FINDINGS
 After all the research, field work, data collection,
the conclusions are founded which are the major
findings of the research conducted on the various
TV are set, its customers, market share.
 Sony is a big brand name in Delhi
 Sony is very much recognized by both earning and
non-earning people.
 Earning people are more price sensitive than non-
earning.
 People are almost equally divided when comes to
their decision of buying TV set is pre decided or
not.
 Most acceptable range for spending on TV set is
Rs.40000-600000.
 CONCLUSION & FINDINGS

 People listen to their family

members the most when deciding
which TV set to buy.
 The most preferred size for TV set
is 33-42 inches.
 LCD type of TV set has huge lead
over other various types .
 Technical specification of TV set is
more preferred over brand name.
 RECOMMENDATIONS
 The research highlights certain important
characterstics of Sony TV set as a big favorite
over others it show their products are of high
quality and they fulfill customer expectation.
 They should present their products as family
oriented and should boast its technical
superiority over others.
 The products of Sony are a bit pricey so, they
must reduce the cost of their products; this
would also increase their market share.
 Companies planning to launch a new TV set
should go for LCD production but new types like
LED are also very popular in young generation.
 LIMITATIONS

 The respondents were either from

student or from working category
 Survey is limited to fewer people.
 Lack of diversification in background of
respondents..
 The time of the training period was very
short.
 During the research the major problem
which is faced was with respondents
having more than one TV set bought at
same time.
 BIBLIOGRAPHY

 www.google.com
 www.sony.co.in
 www.wikipedia.com
 n.samsung.com/index.jsp
 www.lgindia.co.in
 E-ZONE
 MARKETING MANAGEMENT BY
PHILIP KOTLER
 TOI SUNDAY TIMES
 NDTV LIFE
Company Name