-Presented by (Group 10)

Divya B (07), Kamlesh K(16), Sagar

S(38),
Teena D(43) , Jyoti J(51)
What is Marketing???
• Creating
• Communicating
• Delivering
Types of Marketing
 Digital Marketing
• Digital Marketing is the promoting of
brands using the Internet, mobile and
other interactive channels.

• The unique effects of digital

marketing is not driven by technicality
itself but first and foremost a result of
digital technologies seamless
integration within our everyday life.
(Lee Odden on Feb 18th, 2009 in Online Marketing,
Reader Polls)
Objectives of digital
marketing
DIGITAL CHANNELS
VIDEO E-MAIL

BLOGS GAMES

BANNERS
DIGITAL
CHANNELS WEB SITES

PODCASTS SEM

MOBILE PHONES
Types of digital
marketing
Push digital
marketing
Pull digital marketing
COMBINATION OF PUSH AND
PULL
Digital Marketing Mix
• Integration
• Independence of location
• Industry restructuring
Custome
• Intelligence r value

• Individualism
• Interactivity
 Advantages
• Convenience
• Cost
• Impact
• Targeting
 Limitations
• Limited reach
• Difficult to penetrate in rural
markets.
 A Few
Examples
BLOGS
SEM User makes a search

C
O
N
T
A
C
T

A company presents itself in

the search engine
WEBSITES AND VIRAL VEDIOS
SMS/MMS
Digital banners
A case study….

ON
Dove Hair Care on
Yahoo!
FLOATING BANNER ON YAHOO!
HOME PAGE
VIDEO BANNER ON YAHOO! HOME
PAGE
 YAHOO! MAIL
INNOVATION
Ad Campaign Statistics
• Campaign duration : May ‘07-Jun ‘07
• Total Page Views Delivered : 9,42, 567
• Total Ad Impressions Served : 15,013,191
• Total Clicks : 2,25,671
• Average CTR : 1.5%
• Total Number of Videos Recorded on Streets: 1300
• Total Page Views on the Dove Special : 387,924
• Total Time Spent on the Dove Special : 842,600 min
• Total No. of Answers Received by Yahoo! Users : 2,658
 The Future…..
Digital marketing is here to
stay.
E-marketing by Malcolm McDonald and Hugh Wilson
Marketing management by Philips Kotler etal
www.davechaffey.com

www.toprankblog.com/.../social-media-marketing-tops-
digital-marketing-tactics-for-2009/

Web-Chutney-Digital-Media-Outlook-Report-2009.pdf

2009The-Year-in-Digital-Marketing.pdf

www.iamai.in/DMarketing.aspx [dove case study]

www.wikipedia.org

www.scribd.com