MOBILE

TELEPHONY AND
YOUTH'S
PERCEPTION
Presented by,
Avijit Kesh
Dolly Patra
Animesh Dey
Dipanjan Sen
Atanu Chakrabarty
 INTRODUCTION
Youth Over the years, service providers have
started giving greater attention to this
segment, as it has emerged as one of the
biggest users of mobile phones. For the youth,
mobile phones are not just a necessity, but
rather an indispensable accessory. This
segment particularly values prepaid schemes
with free SMS services. It is further
differentiated into various micro-segments
based on age and gender. For instance,
youngsters in the age group of 19 to 23 years
generally have a large circle of friends and
more access to money. Companies thus focus
on providing services like group talk and group
SMS to these people.
BACKGROUND OF THE INDIAN
MOBILE SERVICES SECTOR
Indian Telecommunications Industry has entered
the age of deregulated market competition which
was once regulated by the Department of
Telecommunications (DoT). The attractiveness of
the Indian market due to it low tele-density, high
latent demand and burgeoning middle class,
brought in some of the largest global telecom
players, foreign institutional investors and major
Indian industrial houses to invest in telecom,
especially in the Indian cellular industry.
 OBJECTIVE
Basically our objective was to know
the mind set of the young people
and their choice about mobile
connection.
 METHODOLOGY
 First we had taken a sample of 58 youths age btwn 19 to
23.
 Then we prepared a “QUESTIONAIR”.
 We have made a survey in BURDWAN about the
perception of mobile telephony on youth.
 We then took their interview according to our
questionnaire and on the basis of their answers we
prepared the data.
 From the data we have drawn the graph and made the
analysis and came to the conclusion.
KEY PLAYERS IN THE INDIAN
TELECOM INDUSTRY
 Airtel Group
 Vodafone Group
 Reliance Infocomm Ltd
 Tata Teleservices Ltd
 Bharat sanchar nigam ltd
 Aircel ltd
 QUESTIONAIR
 Do u have any mobile :A)YES B)NO
 Name
 Age
 Designation
 What mobile connection u have?
 What are reasons behind for UR choice among of these?
 Good network
 Various kind of easy recharge facility.
 Call & SMS rates.
 Update new facility- Sports, news, horoscope,
caller tune & ring tones.
 Indifferent (?No specific reasons)
 OBTAINED INFORMATION IN
TABULAR FORM
NAME OF MOBILE NO OF SAMPLE
CONNECTION
VODAFONE GROUP 7
RELIANCE INFOCOMM LTD 10
TATA TELESERVICES LTD 10
BHARAT SANCHAR NIGAM 9
LTD
AIRCEL LTD 9
AIRTEL 13
GRAFHICAL PRESENTATION
14

12

10

8
NO OF YOUNGSTERS
6

0
VODAFONE RELIANCE TATA BSNL AIRCEL AIRTEL
Nam e of m obile connection
 FACTORS AFFECTING THE
STUDENTS ABT MOBILE
SERVICE
FACTORS ATTRIBUTES COMPRISING THE FACTORS

ECONOMY Call charges, SMS rates, Talk time, Roaming

charges

PERFORMANCE Network, Voice clarity, Timely SMS delivery,

Customer care

VALUE-ADDED Free SMS offer, Ring-tones & Downloads,

SERVICES News/sports updates, horoscope etc
 ANALYSIS
From the above graph we are finding that
youngsters mostly prefer Airtel connection
as it is a) more economically suitable, b)
having wonderful and strong network
connections, c) striking features like ring
tones, caller tune, various kind of easy
recharge facility and d) low call rates.
Beside it ,Airtel also is in more
advantageous stage in case of providing
services and value addition.
 CONCLUSION
 From the above analysis we are coming to
this conclusion that BURDWAN YOUTHS
mostly prefer AIRTEL as it provide better
facilities than other connections.
 Still other connections also have some of
the mkt- share i.e., they have also got
success in attracting the youths.
 So we are coming to the ultimate solution
that “youths” are getting more attracted.