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  • The Return of The Narratives

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    Venkataraman Ramachandran
    24 visualizzazioni21 pagine
    Which is the primary key which unlocks the value of the Big Data? In a world awash with data, I argue in this presentation that narratives play a crucial role in making sense of the information. I look at the role of narratives in the data-scarce paradigm and look at some familiar consulting narratives. I then examine the implications of such narratives and look at how these narratives would change in the emerging data-ubiquity paradigm

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    The return of the narratives

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    Which is the primary key which unlocks the value of the Big Data? In a world awash with data, I argue in this presentation that narratives play a crucial role in making sense of the information. I look at the role of narratives in the data-scarce paradigm and look at some familiar consulting narratives. I then examine the implications of such narratives and look at how these narratives would change in the emerging data-ubiquity paradigm

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    24 visualizzazioni21 pagine

    The Return of The Narratives

    Caricato da

    Venkataraman Ramachandran
    Which is the primary key which unlocks the value of the Big Data? In a world awash with data, I argue in this presentation that narratives play a crucial role in making sense of the information. I look at the role of narratives in the data-scarce paradigm and look at some familiar consulting narratives. I then examine the implications of such narratives and look at how these narratives would change in the emerging data-ubiquity paradigm

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    © All Rights Reserved
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    di 21

    www.unicomlearning.

    com
    The return of the narratives
    www.bigdatainnovation.org
    Venkataraman Ramachandran
    25
    th
    January 2014
    Consultant Information,
    Media & Entertainment
    Cognizant Business Consulting

    @venkinesis
    www.venkinesis.in

    www.venkinesis.in
    Which is the primary key that unlocks the business
    value of the data?
    A: Big Data
    D: Narratives
    B: Algorithms
    C: Data Visualization
    A: Big Data
    D: Narratives
    Which is the primary key that unlocks the business
    value of the data?
    A: Big Data
    D: Narratives
    Which is the primary key that unlocks the business
    value of the data?
    Consulting, a profession grounded in building
    narratives [and nave rationalization]
    -

    Image courtesy: Wikipedia
    content is subservient to context
    1. Narratives
    Takeaway
    Data-
    grounded
    narratives
    Side-
    effects
    The story
    of best
    practices
    Narratives
    Spoken or written account of story

    Homo narrans




    Balvinder is married, outspoken and deeply
    engaged with social issues.

    Which of the following is more likely?

    Balvinder is a bank manager

    OR

    Balvinder is a bank manager who is an active
    volunteer at an NGO
    Image courtesy: Freedigitalphotos.net
    Rockstar hero
    wakes up to his bad
    dream where his
    uncle is killed
    Hero is suffering
    from <Insert the
    latest syndrome>
    Hero meets the
    assassin
    Hero kills the
    assassin
    Assassin was the
    heros dads best
    friend
    Image Courtesy: IMDB, Wikipedia
    There is too
    much data out
    there.
    Whats your BIG
    DATA Strategy??

    Follow the best
    practices based on
    our tested and proven
    methodology
    Voila! Welcome
    to Big Data 2.0
    Deliver Roadmap
    and ensure
    strategic alignment
    between business
    and IT
    2.The story of Best Practices
    Takeaway
    Data-
    grounded
    narratives
    Side-
    effects
    The story
    of best
    practices
    Narratives
    3.Side-effects
    Trapped by cultural voeyurism

    Organizations are the same!

    Strategy ends up in tinkering and IT infrastructure tends to drift*

    Denial of complexity
    Takeaway
    Data-
    grounded
    narratives
    Side-
    effects
    The story
    of best
    practices
    Narratives
    *Source: Claudia Cibora 1997 Scandinavian Journal of Information Systems
    Image Courtesy: Google Images
    Intermission
    Content is subservient to context
    4. The return of the narratives
    Takeaway
    Data-
    grounded
    narratives
    Side-
    effects
    The story
    of best
    practices
    Narratives
    Data Facts Angles
    Structure Narrative
    Turning Numbers into Narrative for an audience of one
    Source: Narrative Science Website
    Data Collection, Storage & Transmission
    Eg. NYSE, Teradata, Hadoop, Market Trends
    Vertical search
    products
    Eg. Cars.com
    Reporting &
    Visualizations
    Eg. Tableau,
    Cognos, Palantir,
    Good Data
    Value-added
    data
    Eg. Experian,
    Navteq
    Data products ecosystem
    Source: Narrative Science Larry Adams Presentation at Big Data Week
    Reality
    Media
    Data
    Algorithm
    Narrative
    Meaning
    New narrative
    Reality
    Media
    Data
    Algorithm
    Narrative -1
    Meaning-1
    Narrative-n
    Meaning-n
    Old narrative
    What-if
    realities
    The new story of best practices
    All answers are statistically significant

    Causality doesnt equal correlation

    Appropriate practices are debunked until proven

    4. Takeaway
    4.When does Big Data make(s) sense?

    Can your business model survive data-scarcity?

    Do you see data-ubiquity as a problem or a predicament?

    Whats your meta-narrative??

    In a world full of answers, do you have the right
    question??
    Image courtesy: Freedigitalphotos.net
    www.unicomlearning.com
    Topic:
    Organized by
    UNICOM Trainings & Seminars Pvt. Ltd.
    contact@unicomlearning.com
    Venkataraman Ramachandran
    venky@venkinesis.in
    Thank You
    www.bigdatainnovation.org

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