Group Members

Sr NAMES ROLL NUMBER

1) JARNA CHOTWANI 09
2 ) RAHUL MOTWANI 25
3) ASHISH PANDEY 30
4) NILESH VAZIRANI 54
5) PAWAN WADHWANI 55

INTRODUCTION
WHAT IS MARKETING ?
Marketing is a process of bringing
together businesses with the customers and
involves numerous components .
3 important things include :-
PRODUCT DEVELOPMENT
PUBLIC RELATIONS
ADVERTISING
GLOBAL MARKETING AND ETHICS
The Oxford University defines global
marketing as marketing on a worldwide scale or
taking commercial advantage of global
operational differences, similarities and
opportunities in order to meet global
objectives..

Conti
Ethics seems to have been lost in the global
business world today .

Ethics varies from culture to culture

Ethics also deals with religious issues

Globalization & international marketing ethics
are closely related to each other .
Example :- TATA GROUP

Drawback
Major ethical problems faced such as :-

Traditional small scale bribery

Large scale bribery

Gifts & Favours

Pricing
Conti
Products / Technology

Tax avoidance practices

Commission to channel members

Cultural Differences

Involvement in political affairs


Story of Primark
How to solve global ethics
problems ?
GUIDELINES TO SOLVE GLOBAL ETHICAL
PROBLEMS:-
Do not direct intentional harms.
Produce more good than harm for the host
country
Respect the rights of the employees
Respect the local culture
Mnc should pay the tax and cooperate with
the government



ADVERTISING
Introduction :-
Advertising is the attempt to send
information to people to convince them to
spend their money with a certain company.
The ads can attack any of the senses like,
sight, hearing , smell or taste .
example :- Popcorn
Conti ...

Advertising is a big business. Billions of
dollars are spent . Many industries exist due to
large amount of capital spent in
advertisement .
The advertisement is done through :-
T V
Magazines
Newspaper
Ethics in Advertising
Advertising Standard Council of India
ASCI is a voluntary Self Regulation council in
advertising ensuring the protection of interest
of the consumers

Ad Agencies, Media (including Broadcasters
and the Press). Its main objective is to
promote responsible advertising thus
enhancing the public's confidence in
Advertising.
Code of conduct By ASCI

CODE 1 :-

To ensure the truth fullness
honesty of representation and
claims made by advertising
and to safe guard against
misleading advertisement




Code of conduct By ASCI
CODE 2:-

To ensure that
advertisement are no
offensive to generally
accepted standard of public
decency
Advertisement should
contain noting indecent
vulgar or repulsive which is
likely in the light of
generally standard of
decency and propriety to
cause grave or white
speared offence.
Code of conduct By ASCI
CODE 3 :-
To safeguard against the
indiscriminate use of
advertising in situations or
of the promotion of
products which are regarded
as hazardous or harmful to
society or to individuals,
particularly minors to a
degree or of type which is
unacceptable to society at
large.

Code of conduct By ASCI
CODE 4 :-
To ensure that
advertisement observe
fairness in competition
such that consumers
need to be informed on
choice in market-place
and the canons of
generally accepted
competitive behavior in
business are both
served.

Success story of Tata Tetley

Tata Tetley tea acquires 24 % market share
In united kingdom
Tata Tetley tea is a famous brand all over the
globe due to its ethical behavior , brand
loyalty & customer service .



CONCLUSION



J R D Tata said :-
Maintain the high ethical standards &
expect the same of his employees .
there is no shortcuts in life & the surest
formula for success is HARDWORK &
CONFIDENCE in your abilities ..