By:

-Udo
Omonosifon
-Ewang Idara
-Wang Alicia
-Echendu
Ugonwa
1

Company Information and History:

Name, Products, Sales, Facilities, Employee Information.

Part 1 (The Scope):

Trade in International Market from Annual eport,
!r"ani#ational c$art, mission statement.

Part 2 (The Facts): %ompany statistics.

Part 3 (Recent Eents):

Articles concernin" %ott and International trade.

References!
!&T'INE
(

%ott is amon" one of t$e lar"est producers of )e*era"es.

%ott manufactures multiple of )e*era"es +$ic$ include

car)onated soft drinks, ,uices, ener"y drinks, mi-ers, sport
drinks, teas and sparklin" fla*ored +ater.

In 1./(, 0arry Pencer )e"an importin" %ott Sodas into

%anada ad t$ree years later esta)lis$ed %ott 1e*era"es
'td. After a decade, %ott launc$ed its first diet soft drink.
0IST!2
3

%ar)onated Soft 4rinks

Ener"y 4rinks
5uice 4rinks
P!4&%T MI6.
7

Mi-ers
Sport 4rinks
Teas
/

International Trade
8

%ott reali#es )et+een 9(/,:::,::: to 97.,...,... from

%anada alone ;4omestic Trade<.

%ott $as =: employees per manufacturin" company

totalin" 7,::: employees in t$e +$ole +orld due to its
capital>intensi*e nature.
%ompany Si#e
=

'!%ATI!NS
?

T$e ma,or international market of t$e %ott %ompany is in Nort$ America

and &@. T$ey make %S4As and ,uice for t$emsel*es and ot$er )rands.

T$ey planned to increase t$e influence of t$eir o+n )rands and keep t$eir
position as a "reatest )e*era"e manufacturer in (:11.

BISI!N: C!ur primary "oal is to maintain lon">term profita)ility and

en$ance our position as t$e market leader and preferred supplier of
pri*ate>la)el )e*era"es, as +ell as )e*era"es manufactured on a contract
)asis, in t$e markets +$ere +e operate.D
T0E S%!PE
.

1:

1ecause of t$e economic crisis, t$e re*enue of t$e %ott %ompany +as affected.
Since t$e economic crisis, t$e profit decreased e*ery year in t$e +orld e-cept for
places like Me-ico. To sol*e t$e pro)lem, t$ey decided to use different met$ods
in t$e different areas.

CIn (:11, our capital e-penditures +ere de*oted primarily to maintainin"

e-istin" )e*era"e production facilities, eEuipment up"rades in t$e &nited States
and %anada to meet customer needs, and e-pandin" can and ener"y>related drink
production capa)ility in t$e &nited @in"dom.D;+++.cott.com, (:11 Annual
eport<

T$ey $a*e t$e competition in t$e Nort$ America, &@ and Me-ico a)out t$e
)e*era"esA prices.
11

"erry Fo#den, President F %E!

$aid T! %i&&ons, %$airman of t$e 1oard

Co'in "! (dair, First Bice President, In*estment Ad*isor, %I1% Gorld Markets Inc.

)! "ohn *ennett, %$airman and Trustee, 1en*est Ne+ 'ook Income Fund

%eor+e (! *,rnett, %$ief E-ecuti*e !fficer, Alta %olle"es Inc.

Ser+e %o,in- Chairman, Hue)ecor Media Inc.

Stephen H! Ha'perin, Partner, Ioodmans.

*etty "ane (Scheihin+) Hess, %orporate 4irector

Christine .a+ee, President, Sleep %ountry %anada Inc.

(ndre# Pro/es, Ilo)al %$ief E-ecuti*e !fficer, 'e-isNe-is Iroup

$ona'd %! )att, %$airman F %E!, 4G J Partners Inc.

Fran0 E! )eise III, !peratin" Partner F Mana"in" 4irector, 5.G. %$ilds Associates, '.P
!r"ani#ational
%$art
1(

%ottAs tradin" )ase cuts t$rou"$ / main se"ments: 7 of

+$ic$ are international: T$e &nited States operatin"
se"ment, T$e &nited @in"dom, Me-ico, oyal %ro+n
International ;%I< and ot$er countries.

T$e %ompany markets or supplies o*er /:: retailer,

licensed and %ompany>o+ned )rands in its 7 core
"eo"rap$ic se"ments +$ic$ include Galmart.
T0E FA%TS
STATISTI%S
13

%ott sells %S4 concentrates and non>car)onated concentrates

in appro-imately /: countries.

T$e %ompanyAs manufacturin" footprint encompasses 3(

strate"ically located )e*era"e manufacturin" and fruit
processin" facilities, includin" (: in t$e &nited States, / in
%anada, / in t$e &nited @in"dom and 1 in Me-ico.

%ott 1e*era"es is one of t$e +orldKs lar"est producers of

)e*era"es on )e$alf of retailers, )rand o+ners and distri)utors
tradin" in o*er 8: countries +orld+ide +it$ o*er
9(,:::,:::,::: ;t+o )illion dollars< in sales.
STATISTI%S
17

2112 2111 2111

&nited States of
America
9/?=.8: 98=?./: 9.:7.1:
&nited @in"dom 93/..3 938=.1 977=..
Me-ico 97(.= 9/:.1 9/1.?
oyal %ro+n
International
9(:.? 9(?.? 9(/.8
1/
Ta)le s$o+in" %ottAs e*enue from its
e-port to its 7 ma,or tradin" partners.
STATISTI%S ;4ata<

8/L
18L
18L
3L
4istri)ution of %ottAs Manufacturin" Industries as at (:11.
&nited States of
America
&nited @in"dom
%anada
Me-ico
STATISTI%S ;Pie> %$art<
18

(::. (:1: (:11

:
1::
(::
3::
7::
/::
8::
=::
?::
.::
1:::
Nort$ America
&nited @in"dom
Me-ico
%I
*ar %raph sho#in+ Reen,e Trend from e3port &et#een 2112 and 2111!
Reen,e in .i''ion $o''ars
STATISTI%S ;1ar> Irap$<
1=

STATISTI%S ;'ine Irap$<

(::. (:1: (:11
:.::L
/.::L
1:.::L
1/.::L
(:.::L
(/.::L
3:.::L
3/.::L
7:.::L
7/.::L
/:.::L
Me-ico
&@
&SA
Galmart
P
e
r
c
e
n
t
a
"
e

o
f

S
a
l
e
s
2ear
1?

Cott *eera+es: )e 4fast5f'o#6 &,t increasin+'y innoate in 7S priate

'a&e'!

%ott presented ne+ )e*era"es at t$e Inter1e*, +$ic$ is an international

)e*era"e trades$o+ t$at is o+ned and operated )y t$e N&N1EI MESSE,
+$ic$ is a Nort$>American country.

1e*era"e retailers in t$e &S look at retailers in &@ and Europe and see
opportunities to e-pand t$eir retail )randed products, includin" %ottAs products.

%ott is t$e +orldAs lar"est, non>alco$olic, pri*ate la)el )e*era"e in o*er 8:

countries and $as a turno*er of &S 9( )illion.

E%ENT EBENTS.
Article 1
1.

78: Cott *eera+es .a0es S,so (c9,isition!

%ott )e*era"e acEuired t$e Suso )rand from Suso 4rinks in t$e &@ last
5anuary.

T$e Suso 1rand +as to add ne+ dimension to %ottAs )randed product portfolio
and its ran"e included %S4 and still )e*era"es, fruit drinks and +ater.

T$e drinks +ere marketed as $ealt$y drinks +it$ no added su"ar or artificial
s+eeteners t$rou"$ t$e education sector.

Article (
(:

7S: S0inny :,tritiona' Corp Si+ns Cott Corp! $ea'

Skinny Nutritional %orp si"ned a manufacturin" and distri)ution a"reement

+it$ %ott in 5anuary last year.

T$e deal +as to see SkinnyKs line of #ero>calorie, *itamin>enric$ed and

fla*oured +aters manufactured and distri)uted )y %ott to selected ne+ and
e-istin" customers all o*er t$e +orld t$rou"$ its retail c$annels.

T$e a"reement also co*ered frei"$t mana"ement, ra+ materials procurement,

researc$ and de*elopment, and retail in*entory mana"ement.

Article 3
(1

M%ott 1e*era"es %anada > Scoudouc > %omplete profile > %anadian %ompany
%apa)ilities > Industry %anada .M Industry Canada . N.p., (? No*. (:1(.
N$ttp:OO+++.ic."c.caOappOcccOsrc$On*"t.doP
s)PrtlQFprtlQ1Fest)lmntNoQ1(37/8:817.8FprofileQcmpltPrflFprofileIdQ/:1FappQ
soldFlan"Qen"R

MPri*ate la)el )e*era"e )ottlin" company > Soft drink ,uice and ot$er )ottled drinks.
%ott )e*era"e.M Beverage manufacturer bottling company, Cott beverage. N.p., (:11.
N$ttp:OO+++.cott.comOenOproduct>portfolioR.

1ouckley, 1en. M%ott 1e*era"es: Ge Kfast follo+K )ut increasin"ly inno*ate in &S
pri*ate la)el.M . N.p., 1= !ct. (:1(. N$ttp:OO+++.)e*era"edaily.comOMarketsO%ott>
1e*era"es>Ge>fast>follo+>)ut>increasin"ly>inno*ate>in>&S>pri*ate>la)elP
utmSsourceQcopyri"$tFutmSmediumQ!nSiteFutmScampai"nQcopyri"$tR.
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EFEEN%ES

Mic$elle, ussell. M&@: %ott 1e*era"es Makes Suso AcEuisition..M . N.p., 13

5an (:1(. Ge). N$ttp:OO+++.,ust>drinks.comOne+sOcott>)e*era"es>makes>suso>
acEuisitionSid1:8::3.asp-R

Mic$elle, ussell. M&S: Skinny Nutritional %orp Si"ns %ott %orp. 4eal.M ., (?
Fe) (:1(. Nhttp://www.just-drinks.com/news/skinny-nutritional-corp-signs-
cott-corp-deal_id106415.aspxd!1"

M%ott %orporation in Soft 4rinks ;Gorld<.M Euromonitor Plc, N.p. 5une (:1(
N$ttp:OO+++.,ust>drinks.comOmarket>researc$Ocott>corporation>in>soft>drinks>
+orldSid1733=3.asp-PlkQamltR.

C(:11 Annual eportD. N.p. 3: Mar. (:1( N$ttp:OO+++.cott.comOenOfor>

in*estorsOfinancial>informationOannual>reportsR
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