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The key learning in this presentation have been

adapted from the life of the

iconic speaker, Martin Luther

King, Jr.

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5 Keys for Effective Business Communication

Conviction

1. Have Conviction 2. Use Symbolism & Metaphor 3. Use Intentional Repetition 4. Be Passionate 5. Be Relevant
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1. Have Conviction
Whatever else an audience may miss, conviction is what they will immediately perceive if the speaker truly has it It is not the words but the intention behind the words that makes the message persuasive A communicator can have great acting skills but can never mimic true conviction if he doesnt really feel it within his soul
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2. Use Symbolism & Metaphor

Here are examples of Kings incredible use

of metaphors:
segregation, desolate valley referred as dark and

racial justice referred as a sunlit path.

discontentment, referred as a sweltering summer

freedom

and

equality

referred

as

invigorating autumn
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2. Use Symbolism & Metaphor

Symbols & Metaphors serves these purposes:

Conveys the meaning of the words
Invokes powerful feelings and emotions that the listener immediately associates with it Very useful in everyday business presentations and in conversations where one is selling an idea
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3. Use Intentional Repetition

During that speech, Dr. King repeatedly used phrases like:
We will not be satisfied

Go back With this faith

I have a dream
This was an intentional and perfectly executed rhetoric that kept bringing the listener back to the core idea or theme that is being conveyed www.mmmts.com

4. Be Passionate
History tells us that even though Martin Luther King had some notes with basic pointers on it, he almost never used it when he gave the speech. A good communicator will own what he is trying to convey and of he or she truly believes and knows what they are talking about, they need not refer to any script. Their heart and mind can convey their thoughts just as well. This is a popular technique with business leaders who are looking to motivate their teams and galvanize them into action.
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5. Be Relevant
When communicating you should always be

striving to answer the question that is in the

listeners mind, What Is In It For Me?. The promise of freedom and equality is what Dr.

King had to offer the audience and this

captivated their attention. There is great truth in the following axiom: People dont care how much you know until they know how much you care.
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5 Keys for Effective Business Communication

It is impossible to engage and influence any audience unless you know what is on their mind.

Gone are the days when business theory advocated that leaders should cater only to the mind and not to the heart.
The more personal and engaging the conversation is the more effective it will be.
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MMM Training Solutions

Discover Your True Potential

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