installing solar panels, the rebates and incentives are so high that you may end up saving nearly

50% on your system. A system that normally costs $30,000 may end up costing you $15,000 out of pocket.

SOLAR RENTAL BENEFITS

MAXIMUM FLEXIBILITY After 60 monthly payments the systems is yours, why use your own money when you can use someone elses. INSURANCE AGAINST OBSOLESCENCE As technology changes, you are not locked into owning obsolete equipment in the event of technology making the need to invest in new technology redundant. NO RESIDUAL RESPONSIBILITY Whereas a finance lease locks the lessee into paying a hefty residual payment at the end of the contract, no such obligation exists under a Rental. The Lessor takes all the risk of ownership. OFF-BALANCE SHEET FINANCING A Rental, unlike a finance lease, may not appear as a liability on a Companys Balance Sheet. This means that your debt to equity ratio and borrowing capacity are not affected. (In short, a rental commitment does not affect a companys borrowing capacity.)

 EQUIPMENT ADD-ONS Only a Rental allows for add-ons without the need to complete a brand new lease. With the Master Rental Agreement, it is administratively easy to add to or vary the lease. TAXATION BENEFITS Rental payments are deducted from the income of the business the same way wages are done. A rental is an operating expense, not a capital expense, and therefore represents a full 100% tax deduction (assuming 100% business use). USE OF FUNDS Rental allows you client to use available cash in other areas or to save cash reserves. It makes sense to rent items that depreciate rapidly and to buy items that appreciate.

 In the energy efficiency world, an incentive often means a tax incentive or tax credit whereas rebates typically refer to a simple cash-back discount.

 If it appreciates, buy it, If it depreciates, rent it J.P.Getty

 The installation is free along with the maintainace charges with it being part ofthe rental service, and any permitting or rebate challenges related to the system installation arehandled by the company - not the homeowner. This service provides enhanced efficiency and bettercontrol of your energy usage. The system will monitor the energy production on a daily basis. Thehomeowner can also track household energy consumption via online reporting.

 Theygenerate renewable energy from the rented system and this electricity offsets the energy that mustbe purchased from a utility company. This will cause a reduction in the average paid for electricitygoing forward.

 How a solar panel worksAnother name for a solar panel is a photovoltaic (PV); which comes from the word photomeaning light, -voltaic meaning energy.A group of electrically connected cells that are packaged into a frame are called a module or more commonly know as a solar panel.Certain parts of the rays of light are absorbed by the silicon and electrons are knocked off, allowing them to move freely.These cells often have more than one magnetic field that force electrons to got in a certain direction. This is created by placing 2 metal pieces; one at the top, the other at the bottom.Solar panels are made up of crystallized silicon a semi-conductor, coated with a silicon nitrate to make it anti-reflective, and hydrogen plasma to collect the energy.

 Lack of access to electricity is one of the biggest issues facing the worlds poor, with over 1.6 billion left in the dark globally. The vast majority of these people live in rural areas of developing countries because they are too poor and may be in too remote a location to be reached by the national grid. For their lighting needs they rely on candles, kerosene lanterns, and firewood. This results in a daily expense that is expensive in the long run. Furthermore, this type of indoor lighting causes indoor pollution and chronic lung problems. Long-term, solar energy is the most practical and economical way of bringing power to poor and remote communities.

Value Chain
Trade associates R&D

Utilities Financial services Architects, consultants , engineer, Project managers

Process material and process manufact uringt
Racking and tracking maunfact uring

Research and develop ment

Panel manufact uring

Inventor manufact turing

Project develoe mnt

Contracti ng and installing

User

STRENGTH
1.)It is easy to find manpower regarding PV modules installation 2.)High entry barriers 3.)Highly experience owned operator 4.)Limited competition 5.)Very high gross margins 6.)Limited start up risk

WEAKNESS
1.)InItial investments is needed to be implemented 2.)High transportation cost 3.)Limited pricing flexibility 4.)Safety issues 5.)High start cost 6.)Competitors can offer similar products quickly

7.)Ability to sell product online

SWOT

THREATS OPPORTUNITY
1.)Price of PV molecules is decreasing quickly. 1.)Big electric companies are the big lobby that will try to take this business 2.)Pv modules price is still more expensive than energy cost, which makes profit making difficult 3.)Lack of society information about this concept 4.)Changes in regulation may imapct the business 5.)Insurance cost are increasing 6.)Increase in input pricing increases upward pricing

2.)Energy cost is increasing

3.)Mass market 4.)Legal announcements are supporting NET METERRING 5.)Development of wholesale distribution relationship 6.)Public concern for environment

External environmental forces

Social forces:
growing concern over global warming and climate change. Makes solar panels more attractive. Result: higher sales

Economic forces:
Technological forces

Recession has left people and organizations with less capital to spend on solar panels. Harder to get financing on large projects because banks are lending less money. Result: lower sales

Each year the panels being manufactured are cheaper, lighter, quicker, and more efficient than the last year. In the future solar panels will be more affordable, productive, and widespread. Result: higher sales.

Competitive forces

each year more solar panel companies come into existence. In order to differentiate your company from the other you need to have the best employees and the highest level of customer service possible.

Regulatory forces

In order to sell and install solar panels you need the correct licenses, permits, and be aware of safety regulations. Need to be aware of building codes and land use regulations. Also need to be aware of and understand the process for receiving government rebates.

4 PS of marketing
Products
Goods: panels, transformers, inverters, necessary construction equipment, spec sheets, and warranty info to better inform the client of what they are buying. Services and ideas: have expert and experienced salespeople, engineers, and installers. Perform analysis of the property and financial implications of the purchase. Perform maintenance at no charge if anything breaks.

Price

Give the customer a detailed accounting of all equipment and service fees, tally it up, and come up with a total. This total is usually pretty high. Use marketing to get the client to think of the purchase as an investment, rather than a huge expense.

Place

Salespeople need to be available to travel to the individual sites to perform the analysis, and go wherever they need to close the sale.

Promotion

Advertising: newspaper, TV, radio, billboards, o Personal Selling: Solar Panels are complex and customized. Meet face to face with the potential buyer to understand their goals and resources. Give them immediate feedback. o Public Relations: media is new developments in the renewable energy industry. Informs the public of the benefits of solar o Sales Promotions: Local and federal tax credits and rebates is available to those who invest in solar where the government will pay for nearly half of the total purchase which reduces the net customer investment and increases the motivation to buy. o Direct marketing: uses direct communication to generate a response in the form of an order or a request for further information. Example: a website visit or a call to the office for more information.

Segmenting market
1. Geographic Segmentation:
1.)Solar panels are most efficient in areas of no shade and have a southern facing roof.
2.) if the buyer has a large south facing roof, with little daytime shade, they are a prime candidate for solar installation.

2. Demographic Segmentation

Two types: residential and commercial buyers Residential: small roof, low demand for electricity, less money to spend. Commercial: larger roof space, lots of energy consumption, more money to spend.

Psychographic Segmentation

Marketing action: tell them how many pounds of C02 emissions that will be saved over the lifetime of the panel, how much money they will save, when they will break even on their investment, and their overall rate of return.

Behavioral Segmentation

It is important to know electricity consumption, the customers technical awareness , and their intentions for use. Use this info to select the panels with the features that are most beneficial to the customer.