* Competitive

Strategy
By: Chirantan Sen

*Future goals of Competitors *Current Strategy, *Key Assumptions, *Capabilities.

Competitive Strategy

*Introduction to

*Nestle, *Amul, *Mother Dairy.

*Competitors

Butter

Milk Drinks

Powder Milk

Fresh Milk

Cheese

Cooking

Desserts

Health Drinks

*Brand portfolio of

Amul

*Brand Portfolio of

Nestle

*Brand Portfolio of

Mother Dairy

*Brand Portfolio of

Danone

* Danone : Taking the top spot in the Yoghurt business in

India. * Amul : is to provide more and more satisfaction to the farmers, their customers, employees and distributors. * Nestle : continuously excel to achieve and maintain leadership position in the chosen business and delight all stakeholders by making economic value additions in all corporate functions. * Mother Dairy : Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers.

*Future Goals

*Danone : Innovative Distribution System,

Integration of manufacturing units, Pricing Strategy. increase in advertisement, Channel Extension. explore new high growth markets like Africa & Latin America. network

*Amul : Expansion of distribution channel,

*Nestle : Concentrating more in FDI. Trying to

*Mother Dairy : Trying to improve its distribution

*Current Strategies

* It is expected that this industry has a bright future

with excellent growth opportunities.

* Per capita consumption of dairy products in India is

approximately 2.5 KG per year. Thus a very wide market is available.

* More investment is needed to expand the distribution * Value against money have to be delivered. * Taking care of stakeholders should be one of the
major focus of the companies.

channel to make presence in almost every part of the country.

*Key Assumptions

Mother Dairy: * The major strength of the Mother Dairy is the different variety
of Milks and a recognized BRAND name. * The increasing demand for these products. * 62% market share in Delhi NCR region.

Amul :
* Market leader in ghee and butter with 85% market share, * Largest food brand in India & world's Largest Pouched Milk
Brand * Distribution & value-for-money seem to be the major strengths on which the brands popularity rests.

*Capabilities

Nestle :
* worlds largest processed foods & beverage
company.

* A presence in almost every country. * Continuous introducing new products, thus

expanding its product offering.

*Capabilities

* Google.in * Wikipedia.org * www.amul.com * www.nestle.in * www.motherdairy.com * www.termpaperwarehouse.com * www.lincoln-county-chronicle.com * www.dionlabel.com

*References

Submitted to : Pushpa Kataria Mam.