FOREIGN BRANDS

Your brand is your business; your business is your brand.

DEFINITION OF BRAND
Trade name: a name given to a product or

service A brand is a distinguishing name and/or symbol intended to identify a product or producer. Identification mark on skin, made by burning

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Flashback 1985: India had only terrestrial TV

channels -- controlled by the government. International magazines came into India weeks after their release abroad. Cut to 2003: The bombings of Baghdad, the Oscars in LA, the Miss World pageant in London- are all witnessed live, simultaneously by Indians and their global counterparts. International magazines now have Indian versions.

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India has changed. The economic

liberalization in 1991 has brought the world into India, and transformed the life of the consumers in the country. Media: Satellite television has brought the western world into the Indian homes. And thus exposed the average Indian to new lifestyles. Travel

INTERNATIONAL COMPANIES IN INDIA

Multinational companies are the organizations or enterprises that manage production or offer

services in more than one country. And India has been the home to a number of multinational companies. In fact, since the financial liberalization in the country in 1991, the number of multinational companies in India has increased noticeably. Though majority of the multinational companies in India are from the U.S., however one can also find companies from other countries as well.

Indians among the top three who buy foreign brands.

According to NIELSEN Survey-: The rapid increase in economic growth of the country have begun reflecting not only in

terms of increased consumer spending, but also on the quality of such spending increasing number of them preferring to buy branded foreign goods. According to experts Indian luxury goods market is expected to grow exponentially from $one billion now to $30 billion by 2015

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Interestingly, according to survey results, India is the third most brand conscious countries in the

world. Greece and Hong Kong top the list of such countries. Over one third (35%) of the Indians in the survey said that they spend money on foreign brands India has also emerged as among the top ten markets for some of luxury brands. According to the survey, India ranks as the third most important market globally for Gucci, the sixth most for Calvin Klein, the ninth most for Diesel, and the tenth most for Fendi.

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India is among the top countries where

customers believe that foreign brands have better quality than local branded ones.

LIST OF MULTINATIONAL COMPANIES IN INDIA

BRITISH PETROLIUM VODAFONE FORD MOTORS LG SAMSUNG HYUNDAI ACCENTURE REEBOK SKODA MOTORS ABN AMRO BANK

AUDI (AURANGABAD)
Audi A8 Audi A6 Audi A4 AudiQ7

DELL (CHENNAI)
VOSTRO LAPTOPS

LATITUDE LAPTOPS &NOTE BOOKS

DELL PRECISION MOBILE WORKSTATIONS

ADDIDAS (MADHYA PRADESH)

SHOES
T-SHIRTS FOOT BALLS

BODY SPRAY

PEPSI CO (CHENNAI)
7-UP PEPSI AQUAFINA MOUNTAIN DEW SLICE CHEETOS LAYS QUAKER OATS ETC.

THANK YOU

Dr.vaishak.p