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Marketing is the performance of business activities that direct the flow of goods and services from producers to consumers
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing Mix
Product Price
People Procedure
Place Promotion
Physical Evidence
Promotion
Refers to all activities concerned with informing target consumers about an organsatons offering, persuading them to buy it and reminding them about it from time to time. Marketing Communication
Informative
Objectives
Reminder
Types
TTL
http://articles.economictimes.indiatimes.com/2012-06-27/news/32441480_1_btladvertising-media
60% of the company's marketing budget is going towards BTL activities, against 3540% three years ago. With increasing choices, the consumer has become more discerning," LK Gupta, vice president-marketing LG. Today, consumers have started saying, 'show me something real Homi Battiwalla, category director, PepsiCo India in the next five years, the split between BTL and ATL (above-the-line, or advertising) spends will be equal Atul S Nath,Managing director, Candid Marketing "The customer comes armed with his own research. So, conversion with demo and explanation has become an area of great focus." LK Gupta, vice president-marketing LG) "With rural consumers increasingly moving towards branded products, just leveraging mainstream media is not enough to connect with them," George Angelo, Executive director-sales, Dabur.
1967- Amul
Polka-dot skirted moppet1967
Guinness Book of World Records longest running outdoor campaign More about moppet at http://toi.amul.com/story.html
1967
1970s
Media boom National Readership Studies provided relevant data on consumers' reading habits Special magazines 2nd Asian Advertising Congress at New Delhi Lifestyle studies, Positioning Rural marketing First TVC in 1978
1980s
Asian Games 1982 Doordarsan - Color transmission First colour advertisement was form Bombay Dyeing 1983 celebrity endorsement Kapil Dev Palmolve the jawab Nahin
1990s
Media Explosion: Cable Tv, Financial sector reforms MNCs Internet
2000 onwards
Internet explosion Mobile Phones DTH -2004 IPTV Social Networking Sties
The number of TV homes in India grew from 120 million in 2007 to 148 million in 2011. Cable reaches 94 million homes with 88 million analog connections and 6 million digital ones, while DTH has commanded 41 million subscribers.[3]