KAMALAKKANNAN G

MBA
DEPARTMENT OF MANAGEMENT STUDIES
PONDICHERRY UNIVERSITY
What is
INNOVATION???

Innovation is a process of taking new ideas to

satisfied customers. It is the conversion of new
knowledge into new products and services.
Process of Innovation
 CREATIVITY
and
INNOVATION
are not the same !
Creativity & Innovation

t
FORMS OF INNOVATION

• Radical Innovation

• Incremental Innovation
FORMS OF INNOVATION

Radical Innovation Incremental

Innovation
INNOVATION – MAKING
A DIFFERENCE
 INNOVATION
STRATEGIES
• Financial backing to innovation
• Give opportunities to employees
• Skillful recruitment policy
• Information from outside the
organization
• Target being set for innovation
• Employees should be rewarded
If you think you are too small to be effective, you have never been in bed
with a mosquito  ~ Betty Reese