ENTREPRENEURSHIP 300

INTRODUCTION
Name of the company: Nature of Business : Industry Profile : Aurora Stylish New branch and new product in Johor Bahru Head Office in Kuala Lumpur boutique for shoe located in shopping mall Penang City Square Mall in Johor Bahru

Location of the Business :

Date of Business Commencement : 28 Mac 2013 Factors in Selecting the Proposed Business : Future Prospect of the Business : Necessary of shoes to survey life Open more branch, more new products

BUSINESS BACKGROUND
Background
Name of the Company : Address : Aurora Stylish Enterprise 1st Floor, Lot 101FF, City Square Mall 106-108, Jalan Wong Ah Fook, 80000, Johor Bahru, 07- 7439942 07- 7437742 aurorastylishboutique.com Partnership Sell stylish and exclusive bag and shoes 28 Mac 2013 MO974582-D 7 April 2013

Telephone : Fax Number : E-mail : Forms of Business ; Main Activities : Date and Number of Business Registration : Date of Commencement :

AURORA STYLISH

BUSINESS PURPOSE
to raise higher capital

obtain support for the venture from venture capitalists, investors and banker
for open the new branch at Johor Bahru

business plan

BACKGROUND OF PARTNERS

HEAD OF FINANCIAL OFFICER

Name : Identity Card Number : Address : Intan Noranis Binti Rahaman 000102 Kuala Lumpur

Telephone Number :
Date of Birth : Age : Marital Status : Academic Qualification : Courses Attended : Skills : Experiences :

017-30513234
19 June 1987 26 years old Single Bachelor in Accountancy, ACCA(Graduated in Dublin business school) CIMA Certificates Very good accountability in doing his job. Was an accountant for a very well known accounting firm for 2 years. He decided to be a business partner in this project. Accountant Executive in Account Consultant.

Previous Business Experience :

MARKETING PLAN

 Product Description :

Special offer product : Tone color shoes Beads shoes Colorful shoes

EXAMPLE :

HIGH HEELS

STYLE SHOES

SNEAKERS

FORMAL SHOES

 Target Market
Tourists 20%

Teenagers 40%

Working people 40%

Market Size Total market size : RM 500,000

 Competition (list)
Sembonia Bonia Carlo Rino Market Share
In (%) value No. 1. 2. 3. 4. Companies Sembonia Carlo Rino Bonia Aurora Stylish 45 35 20 0 Before 35 23 12 25 After

 Sales Forecast
Month High Heels (RM) (RM) 1 2 3 4 5 6 7 8 9 10 11 12 5120 5600 5680 5920 5760 5520 5232 5352 6080 6320 6720 6400 Sneakers (RM) (RM) 10240 11200 11360 11840 11520 11040 10464 10704 12160 12640 13440 13440 YEAR 1(RM) YEAR2(RM) YEAR 3(RM) Formal Shoes (RM) (RM) 7680 8400 8520 8880 8640 8280 7848 8028 9120 9480 10080 9600 Style Shoes (RM) (RM) 8960 9800 9,940 10360 10080 9660 9156 9366 10640 11060 11760 10560 32000 35000 35,500 37000 36000 34500 32700 33450 38000 39500 42000 40000 435650 Sales Collection (RM)

492285
580896

 Marketing Strategy
Product : Shoes Pricing : Based on Perceived Value .
Rate (RM) RM19.90 to RM39.90 (sneakers) RM35.00 to RM45.00 (style shoes) RM49.90 to RM69.90 (high heels) RM49.90 to RM69.90 (formal shoes) Based Student, Teenagers Mostly student and teenagers Women Men and women who are working in office

PROMOTION
Bunting, flyers, business cards, membership card, brochures, give discount in seasonal time

BROCHURE

BUSINESS CARD

FLYER

BUNTING

MEMBERSHIP CARD

 List of Marketing Personnel

Types of Marketing Personnel Marketing Manager Sales Consultant No. of Staff 1 1

 Schedule of Tasks and Responsibilities

Position Responsibilities

Head of Marketing Officer

Plan how to increase sales by using marketing strategies. Advice marketing manager about what product need to increase their sales.

Sales Consultant

 Schedule of Remuneration

Position Head of Marketing Officer Sales consultant 1

No.

Monthly Salaries (RM) 3290

EPF (12%) 395

SOCSO (2%) 66

Total (RM) 3751

1000

120

20

1140

 Marketing Budget

New Signboard Salaries + EPF + SOCSO Manager Marketing Sales Consultant

Promotion Advertising Bunting Flyers Business Card Promotion Day TOTAL (RM)

4000

3290 1800

200 500 300 200 2000 4000 3490 3000

OPERATION PLAN

 Operations Process

 Capacity Planning (operations time)

Number customers per month is 3,100 people Average Number of customers per day is 100 people

Business Hours : (time)

Day Operations Monday to Friday(Weekdays) Hours 10 am 10 pm

Saturday and Sunday(Weekend)

10 am 11 pm

 List of Operations Personnel

Types of Operations Personnel
Cashiers Receptionist Operational Officer

No. of Staff
1 2 1

 Schedule of Remuneration
Position No. Monthly Salaries (RM) 2,000 1,000 EPF (12%) 240 120 SOCSO (2%) 50 25 Total (RM) 2,290 6,870

Operational Officer And others

1 6

TOTAL

9,160

 Operations Overhead
No. 1. 2. 3. 4. TOTAL Items Electricity Water Telephones WIFI Monthly Expense (RM) 500 90 200 110 RM900

 Operations Budget
Item Machine & Equipment Salaries, EPF & SOCSO AURORA STYLISH Product TOTAL Fixed Asset(RM) 17,350 9,160 62,726
89,236

Monthly Expenses(RM)

Other Expenses(RM)

 Operations Layout

629 ft length , 473 ft width and 12 ft height

ADMINISTRATION PLAN

ORGANIZATION CHART

LIST OF ADMINISTRATION PERSONNEL

TYPE OF ADMINSTRATION PERSONNEL General Manager Financial Officer Operational Officer Human Resource Officer Marketing Officer NUMBER OF STAFF 1 1 1 1 1

 Schedule of Remuneration
Position
1 2

No. of workers
General Manager Head of Financial Officer

Monthly Salary

EPF (12%)

SOCSO (2.5%)

Net Salary

3
4 5 6 7

Head of Marketing Officer

Head of Human Resource Head of Operational Officer 3 Workers (day shift) 3 Workers (night shift) TOTAL 16,500.00 1,980.00 412.50 18,892.50

YEARLY BASED REMUNERATION

GeneralManager

25,762.50

34,350.00

Head of Financial Officer

Head of Marketing Officer

20,610.00
20,610.00

27,480.00
27,480.00

Head of Human Resource

Head of Operational Officer 3 workers (day shift) 3 workers (night shift) TOTAL

20,610.00
20,610.00 30,915.00 30,915.00 170,032.50

27,480.00
27,480.00 41,220.00 41,220.00 226,710.00

 Administration Budget
Administration Budget Items Furniture & Fittings Renovation Fixed Asset (RM) Monthly Expenses (RM) Yearly Expenses (RM) Other Expenses (RM)

Salary (EPF & SOCSO)

Rent Utilities Office Supplies Business registration fee Professional Fees TOTAL 7,455.00

FINANCIAL PLAN
ENT300_FIN_PLAN_SPREADSHEET.XLSX

CONCLUSION

 It is a hope that Aurora Stylish will be successful in an enduring business environment, achieving results with exemplary leadership in 2018.