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Introduction to the topic Objective of the study Company profile Ford in India Product profile Market share analysis Marketing strategies of ford motors Swot analysis conclusion

introduction

Types of marketing strategy

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Market penetration strategy Market development strategy Product development strategy Diversification strategy

Marketing strategy process

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To know the influence of various Marketing Strategies, Promotional Activities towards the customers of four wheelers. To Study and analyze the Promotional Strategies of Ford. To know whether the customers are satisfied with the offers given by the dealer.

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To know which kind of offers can attract the new customers.

To find the area to be improved.

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TO study and analyze the distributors perception regarding the promotional and distributional strategies of Ford.

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Ford Motor Company is an American multinational corporation. Second largest in U.S. and the world's fourth largest automaker falling behind Toyota, General Motors and Volkswagen. Corporate office and headquarters based in Dearborn, Michigan, a suburb of Detroit, U.S.A. Only four brands represent NASCAR and Ford is one of it.

Ford has a vision to become one of the world's leading consumer companies for automotive products and services. Apart from that, its vision is to provide personal mobility for people all over the world. This Vision is accomplished by: 1. Strategic Planning 2. Teamwork 3. Management team with shared vision 4. Technology 5. Dedicated Employees

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To be a consumer-needs driven company.

To respect and value each team members contribution.

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To be an environmentally responsible company that lives up to the standards of society.

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To constantly improve in everything the company

does.

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Ford started its innings with the Mahindra-Ford joint venture formed in 1994, which produced the Escort out of M&M Nasik plant.

2.

It rolled out of the Maraimalai nagar plant near

Chennai and by now, the company had parted ways

with M&M and was renamed Ford India Ltd in 1998.

3.

The Ikon marked a new beginning for Ford in India.

Ford is a six sigma company. The showroom is made up of dedicated sales team and field executives who are professionally trained by Ford India Limited. 3. The service team is technically qualified and trained to analyze and provide solutions adhering to Quality Care, in order to satisfy the most demanding customers. 4. The Ford dealership maintains a high standard of excellence in sales and services by sending its personnel for training on a regular basis to Ford India Limited, to update them with the latest technological advances in the automotive sphere.
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Though the Ikon and Fiesta have been the mainstays of Fords production in India, the company has had limited success with other models. 2. The Mondeo launched in 2001, was a very talented car by was simply not suited to Indian conditions. 3. The Endeavour SUV was launched in early 2004 and has sold well for its niche. The Endeavour has recently been upgraded in 2007 and this has boosted the appeal of the big SUV. 4. Ford Figo was launched in 2010 and was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors.
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MICHAEL BONEHAM - President and Managing Director, Ford

India SANDIP SANYAL Executive Director - Operations, Ford India,

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India
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NIGEL E. WARK - Executive Director, Marketing, Sales and Service, Ford India KULJIT RANA - Vice President, Finance and Whole time Director, Ford India VAIRAMANI PANDIYAN - Vice President, Human Resources, Ford India
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Market Share
4% 16% 5% 4% maruti suzuki 42% hyundai tata 13% 16%

honda
ford toyota chevrolet

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Higher ground clearance to make the car more compatible to the rougher road surface in India. Stiffer rear springs to enable negotiating the ubiquitous potholes on Indian roads. Compatibility of engine with the quality of fuel available in India. Location of horn buttons on the steering vehicles. (As the India motorist uses the horn more frequently, for cars sold in India, the horn buttons are kept on the steering wheel and not on a lever on the side as in the models sold in Europe.)

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Family car segment Premium car segment: SUV segment

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Advertisement Hoardings Maintaining Data Bank Free Insurance Relationship Marketing

6.

Sales Promotion:
A. Showroom sales
B. Corporate sales C. Field sales

The Sales faculty is well dressed, clean, tidy and inviting thus making customers comfortable while purchasing of the product. 2. A pleasant, non-pressured purchase experience will be provided during which a thorough demonstration of the vehicle features and benefits will be made. 3. A test drive will be offered to all customers. 4. Using a check list, the Sales Consultant delivers the vehicle in perfect condition when promised. 5. Customers will be contacted within one week after delivery to ensure total satisfaction.
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Customers are courteously acknowledged within two minutes of their arrival and the write-up will begin with in five minutes. An efficient service facility allows a customer to avail all the service provided by Ford, in a clean and welcoming environment. The vehicle is serviced right on the first visit and ready on the agreed time. A thorough explanation of work done, warranty coverage and charges is given to the customer.

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Ford gives an extended warranty to its customers where there will be an extended time duration in the warranty after factory warranty expires. It Covers all Mechanical & Electrical Failures and labor charge also.

2.

Total Maintenance Plan (TMP) is a complete service solution provided to the customer. This enables the customer to have total peace of mind. It includes
1. Replacement of worn out parts 2. Labour charge 3. Scheduled servicing

4. Mechanical/Electrical repairs

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Ford is the first company, which has specialized in large-scale management in manufacturing of cars. The productions of Ford Cars have been done by highly engineered way, which is manufactured by moving assembly lines. It has a very strong brand name and that is the reason that makes it the biggest manufacturer of automaker in India. Ford Motors has invested a very huge amount of money in Research and development and it is now one of the highest investors in research and development. Most importantly, Ford has very high employee productivity.

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Ford market share has decreased in recent years and no further steps have been taken to improve it. With the emergence of other companies in India ( chevrolet, force, volkswagon ) the sales of Ford Motors has fell down and they have not been able to respond to the competition properly.

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They can cater to a new market by producing fuelefficient cars. Also with the increase in traffic, people are shifting towards small cars, so Ford Motors could consider this thing. Use advance technology such as Hybrid Engines, which will result in fuel efficiency of the car. This is now a days the increasing trend in market due to increase in petrol prices.

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Many other brands from all over the world has focused on their marketing

strategies and it has become the attention for majority of people.

2.

Toyota is the biggest manufacturer of automobile all over the world and they have stayed at top by providing extra facilities such as discount on

their free lineups, whereas Ford has not been focusing so much on these
petty issues.
3.

Many consumers from all over the world, especially Indians have shifted to

more fuel efficient cars.

4.

Rise in the prices of raw material will make the price of the product high and people might shift to other transportation sysytem.

1. SWOT analysis of Ford Motor Company clearly defines that in which market they are doing better and which might just not be right for them.

2. Overall Ford Motors is a well renowned brand and people who wants durability as their first priority, always go for Ford.
3. They might even lack in some of their strategies but it is something, which their senior management might consider and will be working on that also. 4. It started from America but now a days it has gained quite a popularity in India.