Heineken

By: The Squirrels

Production Engineering and Operation Management

Universidad Politcnica de Valencia May 2009

Heineken
About Heineken Products & Product development Quality Process suitable strategy Distribution technology Twitter

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
History And Development
Amsterdam 1592 1st, 2nd, 3rd and 4th generation

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Competition Strategy
1968 Merge with Amstel. 1971Collaborate with Dreher in Italy and Whitbread in United Kingdom. 1974 Buy Dreher. 1983 Absorb Murphys.a 1984 Absorb El guila. 1999 Heineken expands its market in Europe acquiring Fisher (Francia), Moretti (Italia) and Cruzcampo (Espaa).

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Location
Africa and Middle East

America

Europe

Asia and Pacific

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Products
Heineken is a pilsner beer and it is produced
under the higher quality standards and using only natural ingredients, which makes it light, mild and easy to drink. The different products are:

5L barrel Beer faucet 33cl. And 24cl. bottles 33cl and 50cl cans Designer bottle Six 33cl. cans pack Six 33cl. bottles pack

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Products
In order to design the new bottle, we need a team of industry chemical engineers. Adapted facilities and assembly lines for the new bottles will be used for the production process. New raw materials will be needed so that the requirements be fulfilled. Once details are analyzed, the house of quality must be carried out taking into account the clients needs and the available resources.

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Quality tools
The house of quality. Taguchi methods. Quality loss function. Pareto chart. Flow diagrams. Cause and effect diagrams. Statistic control of process.

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Quality tools, the house of quality.

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Process Suitable Strategy
Product: Large quantities, small variety / Long runs Equipment: Special-purpose/Special assembly line Operators less broadly skilled. Few work orders and job instructions; standardization / Repetitive operations

Swift movement of units through facility

Hight fixed costs, low variable costs Costs highly dependent upon utilization of capacity

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Process Analysis
Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost? Does the process eliminate steps that do not add value? Does the process maximize customer value as perceived by the customer? Will the process win orders?

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Distribution Technology
Television
Internet Broadcasting, example YouTube Homepages Adaption for mobile phones

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
Twitter
Promotion (*)
Knowing costumer opinion (surveys) Networking with other brands (twellow.com) Improving costumer relations (E.g.: Dell)

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken

About Heineken

Products

Quality

Process

Distribution

Twitter

Heineken
By: The Squirrels

Production Engineering and Operation Management

Universidad Politcnica de Valencia May 2009