

By:
Peter Cianfaglione | Miguel Godoy | Matt
Venora
Period 2
Vacation Days are Kodak Days


d Title: Vacation Days are Kodak Days

roduct Name: Kodak cameras

riginal Date: 1904

riginal Source: Ladies' Home Journal

urrent Location:
http://library.duke.edu/digitalcollections/eaa.K0052/pg.1/

ate Viewed: 10/22/2009
 Initial Reaction
 Large headline reading “Vacation Days are Kodak Days”.

 Bright, colorful illustrations.

 Emits a happy feeling, thus putting the viewer in a good
mood.

 People enjoying themselves while taking a photograph.

 It is strange how they are telling people: Without this

camera your vacation is insufficient.
Structural Elements
 The central focus is man
photographing the women.
 The producers of this ad
used repetition with the
illustrated flowers.
 The ad is framed with
illustrated flowers.
 Different objects receive
different amounts of light.
Figurative Language
 Allusion- Without the Kodak
Camera your vacation won’t
be as good.
 Irony-Where you expect there
to be a description of the
product, there is a description
of what a great vacation would
be like with a Kodak camera.
 Structural Tactics
 Pathos: The bright pink
and green help emit the
sense of people having a
delightful time.
 Without the bright colors
the ad could potentially tell
another story.
Advertiser’s 15 Basic Appeals
 Need to Achieve
 If you have Kodak, then you will achieve a
great vacation and make it memorable.
 Need for Affiliation
 This ad shows that without this product you
won't have a great vacation without owning
Kodak.
 Need for Attention
 This ad attracts the buyer to look at the
bright colors. Also the bright colors and the
word “vacation” make the spectator feel
happy.
 The spectator will believe that this Kodak
Camera will enhance their vacation.
Media Concepts
 Berger's Argument
 People notice things they are interested in.
 Flowers, “Vacation”

 Envy yourself as if you own the product.

 Two individuals enjoying life and their vacation
with there Kodak.

 Make viewers dissatisfied with their lives.

 When others notice the couple on vacation ,
enjoying themselves they realize there life is
nothing like that.
Patterns
 Patterns
 Flowers
 Pleasing Colors

 Themes
 If you want to have a pleasurable vacation
you need a Kodak camera.
 By possessing the camera it will make you
and the subjects you photograph happy.
 Thesis
 Kodak gives the spectators the
idea that if you purchase a
Kodak camera you will have a
pleasurable vacation, by
presenting spectators with an
illustration of two individuals
enjoying their vacation with the
Kodak.
 

The End
Peter Cianfaglione | Miguel Godoy | Matt Venora