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BY: HINA
E-BUSINESS STRATEGY
KAPOOR
AASHU
HEMRAJ MEENA
ASHISH AGNIHOTRI
ABHISHEK YADAV
SECTION- C
BATCH- L1S1
INTRODUCTION
qThe case is about Marriott
International, world leader in
hospitality industry who focused
on providing excellent customer
service by using IT.
q
qHeadquartered at Washington in
the US.
q
qThe company offered
personalized services to its
clients, whom it referred to as
its ‘guests’.