PRESENTED BY : ONKAR SAWANT OJAS CHALKE SAURAV KUMAR SAILESH SAHADEVAN

INTRODUCTION
Zipcar is a car-sharing service that serves as an alternative to traditional care rental companies. It is a 24/7 global car-sharing service The worlds largest car-sharing provider with locations in the US, Canada and the UK. Zipcar was founded in 2000 by Cambridge, Massachusetts residents Antje Danielson and Robin Chase. As of February 2013, the company had 777,000 members and offered nearly 10,000 vehicles. On 14 March 2013 Avis Budget Group purchased Zipcar.

ZIPCAR AT A GLANCE

ZIPCARS TARGET CUSTOMERS

Convenience Oriented Cost Oriented Customers Customers E.g. : Public transport ZIPCAR E.g. : Car owners , Taxi Passengers & users Car rental Customers

ZIPCARS TARGET CUSTOMERS

The younger generation, college students in urban areas: Zip car does not charge the extra fee for members 21- 25, as rental car companies do. Working Professionals : Daily users who travel at fixed timings Consumers open to online purchasing and those who do not want the commitment of buying A demographic who cares about the environment Point to point Users E.g : Shoppers. Urban areas with high population density and a strong public transportation system

ZIPCAR SERVICE OFFERING

Fast Fleet : Fleet management software / Tracking Capabilities

Convenience :Pick up the vehicle as per desired location

Proximity & Variety : Variety of cars located closer to customers

Flexibility : Pay per use, Reserve as last as 30 mins

Zipcar Service

Comprehensive Payment Plan : Petrol , Insurance & Parking all included

Green Initiative: Saves the environment

Zipster Community

ZIPCARS COMPETITIVE LANDSCAPE

ZIPCAR & COMPETITORS CSF

No 1 2 3 4 5 6 7 8 Critcal Success Factors Proximity To Customers Flexibility : Ease of Reservation Fleet Management : Technological Expertise Convenience Pioneering Advantage : Brand Recognition Brand Community Membership Fees Fleet Size Total Zip Car 5 4 4 4 3 3 3 1 27 Car Rentals 3 4 3 3 2 1 2 2 20 Taxis 2 2 2 2 1 1 4 4 18 Public Transport 1 1 1 1 1 1 5 5 16

MECHANISMS IN PLACE AT ZIPCAR TO INFLUENCE CUSTOMER BEHAVIOR

Fee Structure: They charged yearly / monthly membership fee to ensure a fixed revenue from a customer.Variable fee was charged to influence need based reservation from customer

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MECHANISMS IN PLACE AT ZIPCAR TO INFLUENCE CUSTOMER BEHAVIOR

Reservation System: Zip car vehicles can be booked as early as a year in advance to minutes before the members need the vehicle. The booking can be done by a simple call / through online reservation system / mobile apps. This reservation system provides the flexibility to the customer.

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