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Meaning
Microeconomics is a branch of economics that studies the behavior of individual households and firms in making decisions on the allocation of limited resources.
MACRO ENVIRONMENT
ECONOMIC Environment
MICRO ENVIRONMENT BUSINESS
Internal Environment
Values, Mission & Objectives. Human Resources, Co. Image & Brand Equity
TECHNOLOGICAL FACTORS
Non - Economic
Environment
CONSUMER
A consumer is a person or group of people, such as a household, who are the final users of products or services.
PUBLIC
Public is tool which creates the Image of the Company In Market & In eyes of Customers. Public Constitute:1. Media 2. Social Public
COMPITITORS
Competitors are the org. which provide the substitute goods & service OR Providing same range of any product & service.
SUPPLIERS
A supplier, also called a vendor, is a person or company that provides goods and/or services to other companies as one of the contributors to the development process on the way to the ultimate customer. A supplier could produce and deliver raw materials, partially assembled components, custom parts, or any consumable supplies.
FINANCER
Any financial institution which provides fund to a orag. To fulfill his short term and long term requirement is called Financer
1. Identified the cheapest source of fund. 2. Identified the Risk level with every source. 3. Maintain a good image In front of Financer.
ANY QUESTIONS?