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Dettol

Presented by: Iqra sarfraz .

Our Brand for today


`
Mission for health

Dettol

Salient Features

Company

Background:
Launched

in India 1933 50 years present as anticeptic liquid Celebrate platinum jubliee in 2008

Logo

Tag line- Be 100% sure

Market share
Capture
Market Share (Value) Dettol

85% Market
2005 2006 2007

86%

85%

84%

Savlon
Suthol

13%
0

13%
0

13%
0

Cont

Product Line

Soap

Hand sanitiser

Shaving kit

Liquid dish wash

Segmentation
Demographic
Gender: Male,Female Age: 18-45

Psychographic

Lifestyle

Self concept

Behavioural

User status

Usage rate

Target Market
Middle class Upper Middle class

Repositioning
Re-energize

soaps

Repositioning

Channels
Distributor

Wholesaler
Retailer

Competition

Marketing communication Methodologies


Advertising tools
TVCs Print Media Consumer Promotions

Television Ads
Dettol

spend 60% on TVCs

Cont
Summer

Ads

Cont
Monsoon

Advertisement

Cont
Winter

Ads

Famous Celebrities

Mehreen Raheel

Cont

Sabreen Hisbani

Cont

Shahid Afradi

Cont

Sanam Baloch

Cont

Nadia Khan

Sales Promotion
Banded Offer

Cont
Quantity deals

Cont
Consumer contest

Benefits of Dettol

Safety First Aid Care

100% secure

Benefits of Dettol

Infection

Healthy
Smell

Germ free