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YAMAHA

• Started in 1887 by Torakusu


Yamaha

• Origin of Yamaha

• Yamaha corporation and


Yamaha motor co ltd.

• Products and services of


Yamaha co and Yamaha motor
musical instruments
,computer pheripherals ,music
production, software.
Motorcycles ,boats
watercrafts , racingkarts ,
generators ,unmanned
helicopters.

• Yamaha the brand


• YC- TorakusuYamaha YM-
GenichiKawakami,

Takashi Kajikawa
• Origin and meaning of Yamaha symbol
• Are there any difference between the symbol
of Yamaha co and Yamaha motor ltd?

• Competorsof Yamaha
• music-Corg,Sony
•motors-Honda,Kawasaki

• What is communication plaza?


• Where does Yamaha stand?


•Capital-48,342 million yen (as of June 30, 2009),  

•Employees -49,761

Sales by category-

MARKETING STRATERGY AND PROMOTION STRATEGY

• Aim to create KANDO


• People are the fundamental
element •
• Develop new technology
• World its field •
• Brand ambassador
• High quality and performance •


Light weight and compactness
Innovative designs and sporty


looks
YES! YAMAHA

• Unique concept-YBS



Corporate objective,valueand
management philosophy
• Creating KANDO together
• Emphasis on CSR in
management
• With the people we work
• With society
• With customers
• Environmental initatives
• Management philoshpy

Annual sales,Latest release and
awards
• Best bike of the year 2009
• Best design of the year 2009
• Worlds fastest vehicle released
• Best technology of 2009 award


THANK YOU Meet you guys in the next
presentation

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