What is the Purpose of the company in developing the site?

The primary purpose is to get the maximum revenue.

Details knowledge regarding the product features, prices and offers through visualization.
Get other customers view, comments and recommendation and also the mode of payment.

Who is the intended audience?

For the people those have not enough time to make traditional shopping. For the new generation customers.

All age group ; Mainly for educated people who have the internet knowledge.

Does the company generate revenues from the site? How?

Making direct selling its products, Making huge transaction from bulk amount of purchase. Making from advertisement. By allowing other sites to post their banner. Many times some particular company or brand pay to the site to display their products on the homepage. Also the company gets the revenue from the clicks on its website.

What information content is provided?

Product categories Product Sizes Product Prices Product Packaging Seller of the product Offers Product range Mode of payment Security and Privacy Policy Terms and condition Return policy 24/7 Help lines Customer care toll free no. Product Tracking system Personal Login profile

 What features supporting ecommerce (security, transaction management, information collection, navigation, search engine, site map, index, help, and easily available policies) does the site support? Is the site well designed from the point-ofview of clarity, ease of use, speed of access?

 Far Cheaper and Much More Flexible Than Print Advertising Market Expansion 24 7 365 Add Value and Satisfaction Two-Way Communicative Marketing Reaching a Wider Audience Easy navigation-because customer are normal user, search path so that they can keep track of the folder hierarchy, and indexing, so that you get to know their favorites. search engine are also very important, users can not just navigate, they want to search for ease. Speed is very important. The average waiting time for general users are 8 sec, if a site doesnt download in 8 sec users start losing interest, its statically proved.

To reach this value these websites are hosted on dedicated servers running apache.

What does the company do to provide a competitive advantage?

Snapdeal acquired esportsbuy for a big amount.

Ebay taking deals directly from US.

Flipkart acquired letsbuy.

Is the site aesthetically pleasing?

Snapdeal gives what we have chosen, but its not the same case with ebay and Flipkart.

What costs are associated with generating those revenues?

Cost for website building. Cost for regular maintenance of the websites. Advertisement costs. Other official costs (Accounts, Finance & Marketing) Logistics and Supply Chain.

What are the benefits of the structure provided by the company? Are the sites useful?
Up to date information Speed & Accuracy. Consistency. Secure and Safety online transaction. Toll free and E-mail support system. Search engine optimization. Easy Navigator.

Are different strategies being employed?

What business model is the site following?

How well does the company use design and layout features? How broad is the coverage of the content?

THANK YOU !!