The Concept of Road Shows

What are Road Shows ???

Road Shows are formal Buyer-Vendor meets where :
Vendors display their products and merchandise range

Buyers evaluate the range

Buyers give confirmed orders and feedback on the gaps in the range

Why Road Shows ???

Efficient Buyers know the pulse of the Consumers They are aware of the current /forecasted trends Buyers add the business perspective to the merchandise offering of the brand
Road shows act as a medium through which the manufacturing company tries to gauge the success and failure of its seasons offering before the merchandise hits the shelf. This helps the brand/manufacturing company in two ways: 1. It enables them to control and manage inventory better because of pre-booked confirmed orders.

2.

It enables them to have a Customer Centric approach by gauging with reasonable accuracy the tastes and preferences of the target market.

Benefits of Road Shows

Manufacturer/ Brand
Better Production Planning

Retailer

Better control on Inventory Lesser Dormancy Lesser Stock Out Situations Lesser Mark downs Better Bottomlines

Better Lead Time Management

Better performance on the criteria of Booked Vs Delivered orders leading to better Vendor Relationships

Pre Road Show

Design Compilation:

The color and fabrics are squared upon according to the season using feedbacks from various sources and road shows in countries like France, Italy, etc.

Design Development:

Selection of designs by product merchandisers and designers.

Sampling:

According to the design dockets , sample should be prepared. Measurement and fits should be well according to the given design docket. Trims should be used and placed to their respective places etc.

During Road Show

Bulk Booking:

The first three days are for key buyers booking like Lifestyle, Shoppers Stop, Kapsons, Dubai and EBOs. A swatch reference is given to these major buyer for all styles booked. On the basis of quantities booked for each style there is first drop out style selection. And the slow moving styles are removed from collection. Feedback from buyer towards the range during Road Show is one key activity And the new range is explained with the colors, the finish, and new style that the brand has come with for the season. Here they come to know the booking quantity and start preparing according to it.

Order Compilation:

Approved samples of fabric are showcased in Road Shows for prior booking of fabric.

Post Road Show

Fabric Order:

This is done to source fabric at competitive prices from vendors or suppliers. The lead time for this process is 90 days.

Road show Analysis:

Category manager with the help of his/her team member analyze the total order got during Roadshow. Here in this stage, after getting all the details a new swatch card is made that has final range selection. The entire fabric swatch card has to be remade for fabric development for bulk. Then one set of samples are handed over to production department as reference samples for the bulk production. This ends the process of forward booking with the design and product team.

Merchandise Monitoring- Pre Store

Picking & Packing
Factory

Store A

Warehouse
Store wise Road Show Store B

Store C

Inwards

Despatch

Store Inwards

Merchandise Monitoring- At Store

Store A

Head Office: In Season

Despatch of Replenishment Orders Processing & Placement of Orders

Warehouse
Store wise Road Show
Stock Cover Analysis Rate of Sale Analysis

Receipt of Replenishment Orders

Store A
Receipt of Replenishment Orders

Head Office

Oddment Analysis Slow Seller Analysis

Corrective Action at Store Level

Core Availability Analysis

Sell Through Analysis Daily Sales Report Analysis

Head Office: End of Season

SELL THROUGH ANALYSIS NEXT YEAR MERCHANDISE PLANNING FEEDBACK TO DESIGN

Head Office

CATEGORYWISE REVIEW

BUDGET Vs ACTUALS

REPORTING TO TOP MANAGEMENT

Thank You