Turnaround Management Project

GROUP MEMBERS
Kajal Gagwani- 13 Anuradha Ketkar Radhika Kulkarni Najuka Patil- 39

Top 10 Brands
1. LAKME 2. ORIFLAME 3. REVLON 4. CLINIQUE 5. LOREAL 6. AVON 7. M.A.C 8. CHAMBOR 9. MAYBELLINE 10. ELLE 18

TOP 10 NATIONAL AND INTERNATIONAL COSMETIC BRANDS

1. LAKME
Indian brand of cosmetics. Owned by Unilever. Started as a 100% subsidiary of Tata Oil Mills (Tomco), part of theTata Group Named after the French opera Lakm which itself is the French form of Lakshmi, the goddess of wealth.

LAKME PRODUCTS

Face
Lips Nail

Creme Compact Matte Compact Radiant Compact

Enrich Lip Colour Lipgloss Lipliner Glide On Lip Color

Glamour True Wear Nail Color Winter 2009 Lakme Absolute Nail Range

2. ORIFLAME
Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded by the brothers Jonas af Jochnick and Robert af Jochnick. It has a presence in over 60 countries worldwide. It is one of the first companies to use plant extracts in its skincare products. They strive to use ingredients derived from fruits, flowers and plants.

ORIFLAME PRODUCT LIST

Royal Velvet Superior Nourishing Mask Visions Eye Catching Eyeliner Duo Core foundation. Amber Elixir Body Cream. Pure Colour Lip Stains and Glosses. Aloe Vera and Arnica Soothing Tone Accessories

REVLON
Revlon is the first international colour cosmetics company to be launched in India. Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. In only six years, the company became a multimillion dollar organisation, launching what was to become one of the most recognised cosmetics names in America and around the world. The company began its success with opaque longlasting nail enamel sold to beauty salons.

REVLON PRODUCT LIST

Foundation Powder Primers Blush/bronzer Cocealer

CLINIQUE
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. All makeup and skin care products are Allergy Tested and 100% Fragrance Free. Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 135 countries and territories, 17,000 sales locations and on the Clinique Website.

CLINIQUE PRODUCT LIST

Almost Lipstick Stay-Matte Sheer Pressed Powder Quickliner for Eyes Superfine Liner for Brows.

LOREAL
This is the brand used by, apparently who are considered as the two most beautiful women in the world, Aishwarya Rai Bachchan and Freida Pinto. the LOreal group is the largest beauty and cosmetics corporation in the world, with over 500 subsidiary companies covering all corners of the beauty industry, as well as their own range of beauty products.

LOREAL PRODUCT LIST

COSMETICS SKINCARE HAIRCARE HAIRCOLOR
Eyes Lips Face Nails Hip

Dermo expertise Sunless Body expertise Mens expert Vive pro Studio Kids

Preference Dream blonde Feria Natural match

AVON
Avon, the company for women, is a US company, which is the worlds largest direct seller. Its product line includes beauty (skin care, hair care, colour cosmetics and fragrances) fashion and home products. With sales and distribution operations in some 105 countries and territories, the company continues to transform its business as part of a multiyear turnaround plan launched in 2009.

AVON PRODUCT LIST

Product list
Makeup: Big Color Eye Pencil DARING CURVES Mascara

Brand ambassadors
Ashley Green Carl Edwards

MAC
MAC cosmetics employs some of the world's best makeup artists for their platform and show work. Many of MAC artists have backgrounds in entertainment makeup artistry. Women shopping the MAC line at either their small boutiques or at high end department stores, can meet with industry professionals on a daily basis. The companys products were originally designed specifically for professional make-up artists, but are now sold to consumers worldwide

MAC PRODUCT LIST

LIPSTICK LIPGLASS EYE SHADOW
3N Candy Yum Yum Eden Rocks Emancipation 2N Icescape Moth Brown Solar White Cool Heat

CHAMBOR
The Chambor Geneva line is a blend of the finest traditions. In terms of radiant color, soft texture and skin accentuator, Chambor has never failed to satisfy the consumer demands. Rooted in recent technological innovations, Chambor colour cosmetics are carefully graded in terms of radiance of colour, softness of texture, skin accentuators and endurance of wear.

CHAMBOR PRODUCT LIST

Curl plus Length Mascara Kohl Pencil Loose Powder Kohl Sparkling Eyeliner with Vitamin E (Pencil) Volume plus Mascara Hydra Max Essential Day Moisturizer Chambor Hydra Max Gentle Nourishing Softener

MAYBELLINE
Maybelline New York, the leading cosmetics brand in the world, provides quality and innovation with a modern New York feel at attractive prices. Decades before the slogan, "Maybe she's born with it. Maybe it's Maybelline," was created in 1991, the brand was making the "it" accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential.

MAYBELLINE PRODUCT LIST

FACE LIP EYE

FOUNDATION Powder Cream LIPCOLOR LIP GLOSS LIP BALM Mascara Eye shadow Kajal

ELLE 18
Elle 18 is a color cosmetics range launched in 1998. Elle 18 Color Bombs is an exciting and funky range of color cosmetics and has been designed for young trendy girls. The range designed in cool shapes has explosively vibrant colors for lips, nails and eyes. The products are packed with the goodness of Cocoa butter, Jojoba Oil, Rose Water and Almonds.

ELLE 18 PRODUCT LIST

Color Burst Nail Pops Eye Sparklers Lip Smoothie