Sabeeh Ahmad Sanjeev Kumar

Taufeeque Ahmad Sachin Garg

Chairman & M.D.

: Mr. Piruz Khambatta

Establishment Year : 1984 Nature of Business : Manufacturer & Exporters Level to Expand : International

Rasna is a brand owned by Poima Industries which introduced and nurtured the concept of soft drinks concentrate (SDC) in Indian market . It was the first brand in the country that provided consumers real fruit like flavor & taste .

 Rasna

is proud to receive the Superior Taste Award 2008 instituted by The International Taste & Quality Institute, Belgium . Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times Cola Cola introduced as a non aerated cola at Re.0.50 per glass for the first time in the world.

Rasna claims 97.2% market share in non carbonated soft drink concentrate powder (afaqs.com).

Demographic
Suppliers

Social & Cultural

Public

Economic

Company
Customers
Competitors

Political & legal

Market Intermediaries

The Microenvironment

Customers

 Rishi

Galav Herbs and Herbal Products (Gwalior) material Lemon Grass ( Jodhpur) International (Gujrat)

SCAT

Jagshar

 Retail 7

stockiest (2500)

Distributing Branches

35

Depots across India

Sunfill (Coca-cola), 2% Tang(Kraft Food) ,0.5%

Sugar free Dlite (Zydus Cadila), 0.2%

Kissan Mr. fruit (HUL) ,0.1% (afaqs.com)

 Individuals

Householders

ScioCultural

Forces that Shape Opportunities and Threats to a Company

Economic

Political Technological

Demographic

Rasna Utsav Rasna Nimbu Pani Rasna Orange Rasna Mango Rasna Cola-Cola Rasna Fruitplus Rasna mango Rasna orange Rasna lemon Rasna pineapple Rasna 1 ka 2 Rasna mango Rasna orange

 Ahmadabad Delhi Mumbai Chennai Kolkata

Delhi Lucknow Ghaziabad Dehradun Ambala Ludhiana Chandigarh Parwanoo Jammu Kolkata Bhubaneswar Patna Ranchi Guwahati Ahmadabad Bangalore

Jaipur Nagpur Indore Raipur Jabalpur Mumbai Bhiwandi Pune Goa Chennai Trichi Alwaye Secunderabad Vijayawada

 Communication

:-through attractive banners, posters , news papers etc Activities promotion Outdoor TV channels Celebrity promotion Anupam Kher Kapil Dev Karishma Kapoor Hrithik Roshan Vivian Richards Paresh Rawal Johny Lever

 Opportunity

through Best International Practice Benchmarks Consolidation of Suppliers and Vander Managed Inventory (VMI) to slash sourcing costs Process and Technical improvements to lower Production & formulation coats Investments in ERP applications and technology to improve chain efficiencies

Rasna's infallible bedrock of

Relationship with Children Marketing and Brand Building Strong Distribution Expertise in Flavor Technology Advanced Manufacturing Facility

Efficient Management of the Production and Market environments will be harnessed further to bring to the Global consumers, technologically superior products in fruits, vegetables, beverages, confectioneries... to be a world leader in the Processed Food Industry. A Present focus is towards bringing to the Global Consumers Ethnic recipes and Food Products from India

I LOVE YOU RASNA

TO

SHARAT EK GHOONT

Rasna Orange

Rasna Utsave Mix

Rasna Jucy

Rasna Utsar