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Guided tour
Introduction
Welcome to the guided tour of the book. This PowerPoint presentation will take you through: The structure and content of the book Pedagogical features Online support materials. A sample chapter is available to download from www.palgrave.com/business/morrisonIB
An outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates it from other texts and contributes to the field of international business. Jens Gammelgaard,
Structure
International Business is divided into five major parts.
These parts are, of course, interconnected but the division provides a convenient teaching device to guide the reader through the learning material.
Part II The environment of international business: Looks in turn at key dimensions of the international environment.
Chapter 3 Chapter 4 Chapter 5 The international economic environment The changing cultural environment The political and legal environment
Part III Competing in the global marketplace: Investigates strategy formation and implementation in the international competitive environment, focusing on both theory and practice.
Chapter 6 Chapter 7 Chapter 8 International trade and regional dimensions Changing organizations and strategy in a globalized world International marketing
Part V Global issues and international business: Highlights the major challenges which businesses face in the twenty-first century. This unique section brings together themes of business impacts in societies and environments from earlier chapters, providing an overview and synthesis, as well as a critical perspective.
Chapter 13 Ecological challenges for business and society Chapter 14 Corporate social responsibility Chapter 15 Global governance
Pedagogical features
The book includes a number of features to complement, supplement and reinforce the main text. These features have been designed to help students learn the relevance of the theory to understanding life at work, to promote critical thinking and to provide a truly international outlook. Each chapter follows a similar structure, so that students can orientate themselves within the text, and includes: Start-of-chapter features Features running throughout the chapters (including case studies) End-of-chapter features.
This text will serve as a superb core textbook for undergraduates or as the perfect primer at postgraduate level. The well-placed learning features are crafted for developing further critical understanding at a variety of levels. It is a beautifully written, clearly organised and comprehensive expedition into the complex subject of international business.
Start-of-chapter features
At the beginning of each chapter you will find: Chapter outline and Learning objectives, to summarize the key concepts that will be covered and the knowledge students will gain Introduction, to engage student interest by illustrating the relevance of each IB topic to the real world.
Recap feature
This feature has been designed to reinforce learning by highlighting the main points of each section.
Country focus
Strategic crossroads
End-of-chapter features
At the end of each chapter you will find a range of features designed to consolidate learning, prompt further discussion and application of the concepts covered and encourage further research. These include: Conclusions, to draw together the different strands covered in the chapter and offer a reminder of the chapters key findings Chapter review questions, to initiate discussion and encourage analytical thinking about what has been learned Further reading, to aid further exploration of the subject.
International business is a complex field and hard to grasp. This book gives an excellent overview and is a must-read for every IB student. Henk W Volberda,
Thanks for taking the time to view this presentation. We hope you will consider adopting this exciting new textbook and we look forward to hearing your comments on it. If you would like more information, please contact our Lecturer Services team on: lecturerservices@palgrave.com +44 (0) 1256 302794.