Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
FMBA 2013-2014
BRM Essentials
Reading is essential & compulsory Evaluation Criteria Class Participation
10 Marks
20 Marks
30Marks 40Marks
What is Research?
A scientific and systematic search for relevant information on a specified topic It is an ART of SCIENTIFIC investigation
Why Research?
All
progress is born of inquiry & inquiry leads to invention The increasing complexity of business has necessitated the use of research to solve operational problems
Business Research
A systematic inquiry that provides information to guide managerial decisions. Information provided could be the result of careful analysis of data gathered first hand or already existing data. Primarily conducted to resolve problematic issues in business.
Drivers of Research
Desire to take up the challenge of solving unsolved problems: for the benefit of society,
business & academics
Desire to get intellectual joy of doing some creative work Desire to get a Research degree to enhance qualification Desire to survive and grow in a competitive environment
Objectives of Research
Discover answers to questions through the application of scientific procedures Achieve new insights into a phenomenon Portray accurately the characteristics of a particular individual, situation or a group Determine the frequency with which something occurs or is associated
Objectives of Research
Test a hypothesis of relationship between variables To help make life more comfortable and entertaining Continuous improvement Analyze past data to identify trends and patterns Explore into new areas Test or challenge existing beliefs or notions
Self Motivation
Coping with Changes
Regulatory
Competition
Customer Driven
Research
Failure
Infrastructure
Technological Innovations
Benefits of BRM
Advancement of knowledge Helps in carrying out studies that look at things objectively Develops a critical, disciplined scientific thinking or a bent of mind to observe (scientific deduction & inductive thinking) Enables one to make intelligent, rational business decisions
Types of Thinking
Inductive - From raw data to universal relationships which are organized in the form of Laws, Theories (Derivation of theory)
Deductive - From Laws & Rules to specifics (Application of rules to specific situations)
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
CAUSAL RESEARCH
Types of Research
Basic research : the basic premise is the need to KNOW and the concern is primarily academic in nature.
Applied research: Solution or action oriented research, that is contextual and practical in approach.
Types of Research
Exploratory research is loosely structured and the basic premise is to provide direction to subsequent, more structured method of enquiry. Conclusive research is structured and definite in orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.
Findings might be topic specific and might not have much relevance outside the researchers domain
Conclusive Research
Descriptive research: The main goal of this type of research is to describe the data and characteristics about what is being studied. Causal research: Explores the effect of one or more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
Components of Research
Investigation
through continual compilation of facts Diagnosis of forces underlying various phenomenon by analysing the events that take place Prognosis i.e. Prediction of future developments
The Research Framework Research Design Data Collection Plan Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Research Reporting
Research Design
A conceptual structure within which research would be conducted Provide for collection of relevant evidence with minimal effort, time & money Identify the sampling technique and the sample Identify the verification methods
Collection of Data
Primary data through survey, experiment Survey can be
To be decided based on the desired degree of accuracy, time available and budget Monitoring the collection of data is essential
Analysis of data
Combine
into manageable groups Tabulate the data as per groups identified Compute percentages, indices, coefficients Analyse data using statistical methods Testing of Hypothesis
Report to cover
Objectives Design Findings Conclusion Appendices & Bibliography
Report should be in simple language & should have clarity Charts & illustrations should be used
Identifying problems or opportunities Diagnosing & assessing problems or opportunities Selecting & implementing a course of action Evaluating a course of action
Purpose clearly defined Research process detailed Research design thoroughly planned High ethical standards applied Limitations frankly revealed Adequate analysis done Findings presented unambiguously Conclusions justified Researchers experience reflected
What affects the productivity of employees and systems? How to design organisational structure and work systems that promote innovation? How to measure organisational effectiveness? How to channelize organisational conflicts in a positive direction? How to exploit the full potential of staff? How to attract and retain the professional and skilled talents? How to improve decision making under uncertain environment and volatile changes?
Thank You