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Presented by: Chhaya Arrawatia (07) Devika Bharadwaj (09) Priya Jain (17) Miheer Khandeparkar (21) Parveen Shabnam (39) Veda Shah (43)
ANCIENT INDIA
Guesthouses
AFTER COLONIALISATION
Mostly private entrepreneur owned, not by companies
AFTER COLONIALISATION
POST INDEPENDENCE
Government recognised importance of tourism for the economy Companies, such as Oberoi, adopted franchising practices, introducing international chains
TODAY
Both Indian as well as foreign brands have significant presence in the market Some of the brands present in India are:
AS OF OCTOBER 2013:
Market Size: $117.7 billion FDI Inflows (since 2000): $6754.9 million Total number of rooms: Over 200,000 Average Occupancy: Over 80% Growth in Foreign Tourist Arrivals: 12% (Compared to projected figure of 5-6% for the world)
References: http://sluphconsultant.com/?p=86 http://www.ibef.org/industry/tourism-hospitality-india.aspx
Takeaways
Costs must be controlled while providing best-in-class service Services offered must be tailored to clientele Services must differentiate
Primary
Accommodation Dining Housekeeping
Value Adding
Business Centre Parking Concierge Forex Spa Others
Services
Worth Rs.75000 crores, with growth rate of 7% annually More than 1.5 million outlets (restaurants) Organised: 14% Organised sector growth: 16% annually
Segments of the restaurant industry:
Quick Service Restaurants
Worth Rs.75000 crores, with growth rate of 7% annually More than 1.5 million outlets (restaurants) Organised: 14% Organised sector growth: 16% annually
Segments of the restaurant industry:
Casual Dining Restaurants
Worth Rs.75000 crores, with growth rate of 7% annually More than 1.5 million outlets (restaurants) Organised: 14% Organised sector growth: 16% annually
Segments of the restaurant industry:
Cafes
Worth Rs.75000 crores, with growth rate of 7% annually More than 1.5 million outlets (restaurants) Organised: 14% Organised sector growth: 16% annually
Segments of the restaurant industry:
Fine Dining Restaurants
Worth Rs.75000 crores, with growth rate of 7% annually More than 1.5 million outlets (restaurants) Organised: 14% Organised sector growth: 16% annually
Segments of the restaurant industry:
Pubs, Bars, Clubs, Lounges
Takeaways
Companies must entertain the diner, as well as provide good food Food quality and variety must be stressed Chefs, stewards and other staff must be highly trained
Primary
Dining Bar
Value Adding
Home Delivery Banquets Conferences
Services
SELECTED COMPANY
Case Study
American doughnut company and coffeehouse chain 16 stores in India, only in the Northern region Competition: Starbucks, Krispy Kreme Product types:
Hot beverages Iced Beverages Frozen Beverages Baked Goods Sandwiches
Physical (Store)
Food and Beverage (QSR) Parking
Online
Coffee/Home Brewing Tips Nutrition Catalog Healthier Options DDSMART Online Shopping DD Card
Services
Commercials 1 2 3
Takeaways No inclination to show a premium nature A down-to-earth, All-American brand Focus instead on the normal everyday for its consumers
Work Using the train Spending time with family
TVCs
Promotional Campaigns
Easy Bake Oven
Promotions
Promotional Campaigns
Joe Dunkin
Promotions
Promotional Campaigns
Create Dunkins Next Donut
Promotions
Promotional Campaigns
Movie and Sports Team Sponsorships
Promotions
Promotional Campaigns
Online
Youtube
Blog Facebook
Promotions
Competition
Company Facts
Largest coffee and baked goods chain (sells more coffee than Starbucks) Sells 1.7 billion cups of coffee globally, every year On average, sells more than 30 cups of coffee every second 2008 revenue: $5.5 billion
Industry Impact
Consumer Opinions
Takeaways
Maintain variety of coffee Customise foods and beverages to Indian palate
Recommendations
Consumer Opinions
Takeaways
Improve quality of coffee Consider improving presentation of foods and beverages
Recommendations