Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Presented by Nitin Khattri Amit Kumar Ashish Jha Ameya V Lakhe Manish Pandey
Agenda
Introduction to IFAS VRIO Framework IT Industry Overview Dell Inc. IFAS Apple Inc. IFAS
Agenda
Introduction to IFAS VRIO Framework IT Industry Overview Dell Inc. IFAS Apple Inc. IFAS
Objectives
How can a firm identify its strengths and weaknesses? What are firms core competencies? Can you create a sustainable competitive advantage?
Goal: Objective assessment of strengths and weaknesses to: identify, protect and deploy resources, understand capabilities and develop core competencies. Assess strengths and weakness: Relative to competitors and Important to customers.
Rating
3
Score
4
Comments 5
Weaknesses
1.00
Notes: 1. List opportunities and threats (510 each) in column 1. 2. Weight each factor from 1.0 (Most Important) to 0.0 (Not Important) in Column 2 based on that factors probable impact on the companys strategic position. The total weights must sum to 1.00. 3. Rate each factor from 5 (Outstanding) to 1 (Poor) in Column 3 based on the companys response to that factor. 4. Multiply each factors weight times its rating to obtain each factors weighted score in Column 4. 5. Use Column 5 (comments) for rationale used for each factor. 6. Add the weighted scores to obtain the total weighted score for the company in Column 4. This tells how well the company is responding to the strategic factors in its external environment. Source: T. L. Wheelen and J. D. Hunger, External Strategic Factors Analysis Summary (EFAS). Copyright 1991 by Wheelen and Hunger Associates. Reprinted by permission.
Can use resource-based approach Can use value chain analysis Can use functional resource analysis
Agenda
Introduction to IFAS VRIO Framework IT Industry Overview Dell Inc. IFAS Apple Inc. IFAS
Is the resource Valuable? Is the resource Rare? Is the resource Imitable? Can the Organization make use of it?
10
11
Internal Analysis
Tells us: What the firms should do, given the relative strength and weakness of resources and capabilities Managers Job: Bundle resource and Capabilities to achieve competitive advantage
12
The Brand Supply Chain Management Top Executives International Product Distribution
13
Agenda
Introduction to IFAS
VRIO Framework
IT Industry An overview Dell Inc. IFAS Apple Inc. IFAS
14
15
16
17
18
Lower productivity levels. Higher attrition rate. Cost of telecom and network infrastructure is much higher in India than in the west. Still on the lower level of value chain. Political opposition from developed countries. Weak domestic market. Local infrastructure.
19
Agenda
Introduction to IFAS
VRIO Framework
IT Industry- An Overview Dell Inc. IFAS Apple Inc. IFAS
20
DELL INTRODUCTION
Dell Inc. is an American multinational corporation headquartered in Round Rock, Texas, that develops, sells, repairs and supports computers and related products and services. Dell is 3rd Largest PC vendor and #1 shipper of PC monitors in world. More than 110,000 employees worldwide More than 3,000 patents across the world Acquired PerotSystems, Credant Technologies, Gale technology etc as step to become leader in server technology and data storage sphere.
21
Weight 1
.15 .20 .15 .15
Rating
2
3 4 3 3
Weighted Score 3
.75 .80 .45 .45
Weaknesses
High dependence on PC products No business diversification Minimal investments in Research and Development .10 .10 .15 3 3 4 .30 .30 .60
3.15
Aspect
Value
Rarity
Imitability
Organisati on Yes
Pricing
Yes
No
Yes
Customization
Marketing Direct Sales
Yes
Yes Yes
Yes
No No
No
Yes Yes
Yes
Yes Yes
Sustained
Temporary Parity
Agenda
Introduction to IFAS
VRIO Framework
IT Industry- An Overview Dell Inc. IFAS Apple Inc. IFAS
24
APPL INTRODUCTION
Apple Inc., formerly Apple Computer, Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers
Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia
25
CONTINUE
Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. During the first five years of operations, revenues doubled every four months, an average growth rate of 700%. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer
26
CONTINUE
As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer. Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$415 billion as of March 2013 On September 30, 2013, Apple surpassed CocaCola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report
27
IFAS MATRIX
Item Key internal factor STRENGTH
1 Apple is the most customer-focused business. They are absolutely obsessed with the customer. Customer loyalty that makes the customer price insensitive No debts means Apple can invest in other sectors Existing products are of high quality while compared to competing products in the market . It has succeeded in building an image on providing good value . 0.10 4 0.40
Weight
Rating
score
0.09
0.36
3 4
0.10
0.4
0.07
0.21
0.09
0.36
28
IFAS MATRIX
Item
6
Weight Rating
score
0.10
0.40
0.07
0.21
0.09
0.36
29
IFAS MATRIX
Item Key internal factor WEAKNESS
1 Poor relations with other key players like Microsoft Apple is too much dependent on product launch
Weight Rating
score
0.07
0.14
0.08
0.24
Apple emphasized its high-price private label ("Value") and continued to increase price
0.08
0.18
0.06
0.10
Total
3.36
30
CONCLUSION
IFAS matrix shows the information related to strategy formulation, Apple achieved an overall of 3.36 total weighted score based on the 1-4 scale. From here we can realize that the company is successful internally.
31
Thank you
32