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Creativity definition
Talent hits a target no one else can hit; Genius hits a target no one else can see.- Arthur Schopenhauer
Creativity definition
Creativity definition
Professor Morris Stein: Creativity is a process that results in novelty which is accepted as useful, tenable or satisfying by a significant group of others at some point in time. By significant group of others he means those who have influence or power to determine what is recognized as of value in a group. In a public relations context, significant others could be defined as fellow practitioners, or users and consumers of our product or service, such as journalists and clients.
Creativity is the ability each of us has to create something new by bringing together two or more different elements in a new context, in order to provide added value to a task. A creative act consists of not only originating but also evaluating the added value it contributes. It is not novelty for its own sake, but it must produce some form of value that can be recognized by a third party.
1+1+c=3+
Key Points
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There is nothing wrong in borrowing or re-using an idea. All ideas are presented in a new context. Added value is the fundamental element of anything that is defined as creative. The measure of this added value is determined by its context. Creative thinking uses the same mechanisms as non-creative thinking. Innovation is the use by a third party of a creative product. Creative public relations practitioners have to work within brand values. We all have varying degrees of creative talent.
Ways of thinking
Green Light thinking. Red Light thinking.
Ways of thinking
Lateral thinking-solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. Vertical thinking-an approach to problems that usually involves one being selective, analytical, and sequential. It could be said that it is the opposite of lateral thinking.
Ways of thinking
Incremental thinking-gradually adding elements to the ideas by regular degrees or additions.
Big C and small c