Summary of feedback questionnaire results

By Lucy Rutter

I carried out this questionnaire to gain some feedback of my construction from people of my chosen target audience (both genders aged 16-19). This is what the questionnaire looked like and here is a presentation of what I found from the questionnaire.

1) Out of the three pieces of construction, which is your favourite piece?

Front cover Contents page Double page spread article

I felt it was important to see what piece of the magazine was their favourite and I was pleased with the results for a number of reasons. I was pleased that my front cover and double page spread were the most popular features and I was also pleased that each piece of the magazine was liked.

2) Do you feel that the construction pieces clearly represent the indie/rock genre?
1

Yes No

I asked this question because I wanted to find out whether or not it was clear of what genre I wanted my magazine to belong to. The one person who said no, said that it looked more like a pop magazine because the contents page was too colourful. I have taken this on board for next time.

3) What age do you feel is the niche target audience for this magazine?
0 2 3 Under 10 11 to 15 16 to 19 Over 20 5

I wanted my target audience to be people aged 16-19 because I felt there wasnt really anything available of the indie/rock genre for 16-19 year olds. This questionnaire was completed by 16-19 year olds so therefore I feel that I have achieved what I wanted to in terms of target audience. The 3 people who said over 20 said that the language used was quite advanced and mature for 16-19 year olds.

4) Would you recommend Encore to people of your own age?

0

Yes No

10

All of the people who filled in my magazine were 16, 17 or 18 and so I feel that this is an accurate response and also supports that my target audience is people between the ages of 16 and 19. I was pleased that everyone who I asked would recommend my magazine to others.

5) Which of the following magazines do you feel that Encore is most comparable to?
2 3 Q

NME
Rolling Stone

The two magazines I analysed and tried to compare my magazine to were Q and NME so I was pleased that people recognised that. I tried to use a similar design to both magazines in separate ways. I was also pleased that 2 people compared my magazine to Rolling Stone because this is another indie/rock magazine.

6) Which conventions do you feel show this comparison the most?

1 1 1 Colour Scheme Images Content 4 3

Font
Other

The images were the convention that people felt showed the comparison between Encore and the other magazines the most. This was reassuring as I found it quite difficult to take pictures that had an indie/rock look to them in college. The one person that ticked other said that they thought the models in the images were most comparable to other indie/rock magazines.

I have answered question 7 in my focus group because it is qualitative data so cant be put in to a graph easily.

8) Do you feel that the font, images and colour

scheme used are clear and appropriate for the genre (indie/rock)?
2

Yes No

The people who answered No to this question said that the colour scheme was a bit too bright, especially on the contents page. However, this is where I challenged conventions slightly because I wanted my magazine to appeal to both genders so I thought that using brighter colours may help to do this.